Content Marketing Institute

NOVEMBER 30, 2017

At Red Hat, marketing focuses on quarterly editorial themes, most of which are derived from or directly related to the customer challenges. “By HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. No one post can provide all relevant tools in the space.

Content 223

Content Editorial Editorial Team Content Marketing 223

Neil Patel

NOVEMBER 12, 2020

In this blog post, we will explore meta tags and see how they affect your overall digital marketing efforts. As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. You can use them to help plan your editorial calendar. Title Tags. Viewport tags.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Content Marketing Institute

NOVEMBER 14, 2018

In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. 2017 Local Search Ranking Factors (Moz). Searchmetrics Ranking Factors 101.

Pharmaceutical 84

Pharmaceutical SEO Editorial Team Editorial 84

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. If it’s a blog post every other Wednesday, write the due date and commit to it. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 105

Manufacturing Content Marketing Marketing Editorial 105

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. No one post can provide all relevant tools in the space. Even better?

Brand 109

Brand Content Editorial Team Editorial 109

Buffer

JULY 27, 2017

sessions in May 2017. Before thinking of blog post ideas, it’s helpful to understand what your readers want from you. After several iterations of our content and through studying our blog posts data , we uncovered that our audience enjoys our long-form, educational blog posts.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. A lot, it turns out.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 99

Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

MARCH 1, 2018

During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. No one post can provide all relevant tools in the space.

Brand 102

Brand IT Editorial Team Social Media 102

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts.

Content Marketing 108

Content Marketing Marketing Content Retail 108

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. No one post can provide all relevant tools in the space.

SEO 111

SEO Social Media Content Editorial 111

The Subversive Copy Editor

JANUARY 16, 2023

Editor Louise Harnby’s blog post on  how to find a proofreader, copyeditor, or developmental editor  covers how to search by means of your professional associations, your personal network, and social media, and it explains why a simple online browser search isn’t ideal. Both posts include links to other valuable resources.

Proofreader 52

Proofreader Writer Editorial Publishing 52

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. No one post can provide all relevant tools in the space. Workflow automation: IFTTT.

Content Marketing 103

Content Marketing Proofreader Marketing Editorial Team 103

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. No one post can provide all relevant tools in the space. Click to enlarge.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. The results were published in a blog post called 10 Best Practices on the Top 50 Websites. It’s time to look around for new ideas. Click To Tweet.

Content 96

Content Editorial Freelance Projects 96

Content Marketing Institute

JUNE 12, 2018

HANDPICKED RELATED CONTENT: A Template to Simplify Your Editorial Reporting . The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. “Likes” (or other emotive options) or comments on social media or blog posts : Quantify how many people were motivated by your content to react publicly.

Content Marketing 108

Content Marketing Marketing Content Social Media 108

Content Marketing Institute

DECEMBER 15, 2017

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. CCO: What is micro-influencer marketing?

Recruitment 102

Recruitment Marketing Editorial Team Editorial 102

Content Marketing Institute

NOVEMBER 28, 2017

Ian Faison (@ianfaison) November 15, 2017. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. For other great resources on how to start a podcast, check out this post from Pat Flynn and this amazing resource from John Lee Dumas.

Editorial Team 106

Editorial Team Editorial Content Marketing Construction 106

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? If the blog isn’t updated regularly or frequently, there are fewer opportunities for guest blog posts. TIP: If your strategy calls for guest blogging on multiple sites, put together a spreadsheet to record your answers to these questions for each blog.

Management 111

Management Blog Blogging Editorial 111

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. The topic clusters model. Click To Tweet.

Content 108

Content Editorial Team Manufacturing Keywords 108

Moz

FEBRUARY 11, 2019

Keyword cannibalisation is not black or white — there are multiple grey areas and we will try and go though several scenarios in this blog post. If interested in the topic, find here a blog post I wrote on the subject. Date of blog post. Page A: blog/how-to-wear-ankle-boots. December 2018.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. No one post can provide all relevant tools in the space.

Brand 108

Brand Content Storytelling Editorial Team 108

Content Marketing Institute

APRIL 24, 2018

It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%. No one post can provide all relevant tools in the space. The result?

Content 111

Content Editorial Team Content Creation Engineering 111

Content Marketing Institute

DECEMBER 19, 2017

For example, mining user feedback shared through social channels, posted in your comments section, or offered in conversations with your sales team can reveal valuable insights you can use to prioritize your curation efforts. To make sure we are transparent, an editor’s note with a link to the original post is included.). Repackaging.

Long Form Content 98

Long Form Content Editorial Team Editorial Content Marketing 98

ProBlogger

DECEMBER 5, 2016

The same goes for all those blog posts you’re sitting on. Go to Google Analytics and look at the top 10 blog posts that bring you the most traffic. Then do an awesome round up post on your site on the top 10 blog posts you to read before the year end (I might steal my own idea!). the list is endless!

Blog 50

Blog Editorial Blogging Contractor 50

Content Marketing Institute

MAY 3, 2018

Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. You need top-of-the-line teams, including marketing, editorial, IT , and maybe business intelligence, administrative, and others. They’re not just about understanding how to send a campaign or how to post a blog post.

Content 98

Content Content Management System Editorial Content Marketing 98

Content Marketing Institute

APRIL 16, 2018

My company did one last year, 2017 Google Search Click Through Rate Study , which found the top position attracts 21% of clicks, while the second and third positions generate 10% and 7.5% Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. of clicks, respectively.

Keywords 111

Keywords Concept Content Editorial Team 111

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

Editorial 50

Editorial Social Media Blog Blogging 50

ProBlogger

DECEMBER 25, 2016

This week I’ll be exploring five of the most popular posts in the areas of content, monetisation, social media, and finding readers, so make sure you check back each day to see what has made the cut! If you want to see what were the biggest posts of 2015 were, you can see them all here , and 2014’s group is here.

Post 48

Post Content Editorial Social Media 48

Content Marketing Institute

NOVEMBER 12, 2017

In the past year, The Washington Post has published more than 850 stories created by its in-house automated storytelling technology called Heliograf – although, more realistically, it may be better named in-house reporting technology because it churns out news articles and social media posts. Other content was complete stories.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 110

Marketing Content Agency Content Marketing 110

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

APRIL 19, 2018

Search through your blog or other content archives for posts or topics that can be expanded, updated, or adapted. Expand an old blog post based on industry-wide changes. Adapt a popular text-based post into an infographic, video, or tool. @AndreRampat #writersblock Click To Tweet. Dig in the content archives.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

ProBlogger

MAY 16, 2017

If you sometimes struggle to know what to post, or feel like your blog needs more variety or consistency, you need a content calendar or editorial calendar. There are plenty of different ways to use and structure your calendar, and Darren covers lots of good suggestions in this podcast on creating an editorial calendar.

Blog 55

Blog Blogging Editorial Freelance 55

ProBlogger

MARCH 12, 2018

Many experienced bloggers are slowing down on new content, while increasing traffic to to their blog by revising posts they’ve already written. Individual blog posts tend to get the most traffic on your site, which means there’s gold in them thar archives. It is to identify a post that you can go back and update.

Search Engine Optimization 54

Search Engine Optimization Editorial Social Media Blogger 54

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. Other options include embedding a survey link on your website, including a link in blog posts and newsletters, running banner ads that link to your survey, or distributing a link on your social media channels. B2B marketers who use content marketing).

Consulting 102

Consulting Projects Recruitment Government 102