Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts.

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Content Marketing Marketing Content Retail 110

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? As I review the blog posts I’ve written this year about the talks at those conferences, I’m struck by one big takeaway: Marketers need to expand their view of their role and their sense of how they can contribute to the business. COPE stands for “create once, publish everywhere.”).

Marketing 111

Marketing Government Engineering Storytelling 111

Grammarly

MAY 17, 2023

Veva Systems, New York, NY — Content Writer May 2018-March 2020 Created and refreshed outdated blog posts to increase organic traffic by 30% YOY. University of Iowa College of Medicine, Iowa City, IA August 2021-Present | Anticipated May 2026 B.A., Crafted briefs and conducted research based on overarching SEO strategy.

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Medical Transportation Education Hospitality 122

Neil Patel

JANUARY 27, 2021

SMBs that blog generate 126% more lead growth than their non-blogging counterparts. 38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. The average blog post was 808 words in 2014, but was 1142 words in 2017.

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Content Marketing Marketing Content Social Media 143

Neil Patel

NOVEMBER 12, 2020

In this blog post, we will explore meta tags and see how they affect your overall digital marketing efforts. As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. While simple, the devil is in the details, and every detail counts. Title Tags.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Neil Patel

AUGUST 27, 2021

After all, many people get their journey started writing free content in newsletters and blog posts. In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Therefore, getting in the habit of publishing consistently is the best strategy.

Audience 137

Audience Social Media Creativity Writer 137

Buffer

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter.

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Content Marketing Institute

DECEMBER 5, 2018

To find fresh research, limit your searches to a recent time span: Search for industry terms to see the research published in that time frame. I’m not suggesting you read multiple books during the research phase for every blog post. Publish as a video or podcast. Transcribe and publish as a blog post.

Content Creator 109

Content Creator Content Creativity Content Marketing 109

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. You can use these later.

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Neil Patel

DECEMBER 26, 2020

If you want, you can create blog posts that discuss information relevant to the event. Take a look at the Inbound 2017 event page from years ago. Publish a few snaps about the planning phases of your event. You could even just publish a list of the speakers scheduled to be there. Need some ideas of what to share?

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Promotion Social Media Content Creation Ads 145

Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Google continuously updates its algorithms to rank blog posts and web pages. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on.

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SEO Search Engine Optimization Content Keywords 126

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? If the blog isn’t updated regularly or frequently, there are fewer opportunities for guest blog posts. TIP: If your strategy calls for guest blogging on multiple sites, put together a spreadsheet to record your answers to these questions for each blog.

Management 111

Management Blog Blogging Editorial 111

Content Marketing Institute

OCTOBER 22, 2017

More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Populating websites with blog content is how you end up with 434% more search engine-indexed pages than other business sites that don’t publish content. Businesses publishing 16-plus posts a month get almost 3.5

Content Marketing 112

Content Marketing Persuasion Marketing Content Creation 112

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. No one post can provide all relevant tools in the space.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

AUGUST 24, 2018

From this base, Jason and team spun off several hundred derivative tracks, including infographics , mobile downloads, blog posts, SlideShare presentations, webinars , and influencer blogs. . edition in October 2017. The team used Vidyard to host the videos and track results, then published the series on YouTube.

Marketing 83

Marketing Entertainment Social Media Content Marketing 83

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). AllisonWert Click To Tweet.

Content Marketing 111

Content Marketing Storytelling Marketing Content 111

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

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Recruitment Marketing Brand Awareness Editorial Team 110

ProBlogger

JULY 27, 2022

The post How to Use Numbers Effectively in Your Blog Posts appeared first on ProBlogger. Even if you haven’t been blogging for long (or are yet to start), you’ve probably noticed numbers coming up a lot in other people’s posts. Here are four ways you can use numbers in your blog posts.

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Blog Post Post Blog Blogging 49

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. million blog posts per month. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. I started a personal blog.

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Content Creator Promotion Social Media Engineering 107

ProBlogger

JULY 27, 2022

The post How to Use Numbers Effectively in Your Blog Posts appeared first on ProBlogger. Even if you haven’t been blogging for long (or are yet to start), you’ve probably noticed numbers coming up a lot in other people’s posts. Here are four ways you can use numbers in your blog posts.

Blog Post 48

Blog Post Post Blog Blogging 48

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. No one post can provide all relevant tools in the space. What tasks do you automate?

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Content Marketing Proofreader Marketing Editorial Team 105

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. No one post can provide all relevant tools in the space. Even better?

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live.

Brand 106

Brand IT Editorial Team Social Media 106

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. The latest version, published in May 2017, includes a staggering 5,381 solutions.

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Content Marketing Editorial Proofreader Content Creator 105

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 99

Content Editorial Freelance Projects 99

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Decide: Influencer relations or influencer marketing? Pre-event briefing.

Brand 108

Brand Marketing Social Media Consulting 108

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. The Washington Post and Heliograf. WashPost HS Sports (@WashPostHS) September 2, 2017.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Smart Blogger

JANUARY 10, 2024

Have you noticed how just about every business has a website, blog , and a social media page (usually Facebook)? Maybe you’ve also noticed how the stuff most of them publish kinda sucks? We have dozens of posts about that very topic here at Smart Blogger. If you have your own blog, put them there. Here’s why: The $877.66

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Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. The topic clusters model. Click To Tweet.

Content 109

Content Editorial Team Manufacturing Keywords 109

Content Marketing Institute

JUNE 27, 2018

However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. ScribbleLive Trapit. Click to enlarge.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 1, 2017

If it’s a blog post every other Wednesday, write the due date and commit to it. Publishing every day – or even a few times a week – is time-consuming. HANDPICKED RELATED CONTENT: You Are Publishing Too Much (and Failing). Action item: Develop an editorial calendar as soon as feasible, and make it a priority.

Manufacturing 108

Manufacturing Content Marketing Marketing Editorial 108

Content Marketing Institute

FEBRUARY 1, 2018

Rather than create content in a formatted blob, as shown in this typical blog-post entry screen …. … As James Mathewson , a speaker at 2017 Intelligent Content Conference , says, By structured content, we mean small content modules that are tagged for use by different devices, applications, or media types.

Content 107

Content Medical Storytelling Text 107

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Ian Faison (@ianfaison) November 15, 2017. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Distribution and integration.

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Editorial Team Editorial Content Marketing Construction 109

Backlinko

JUNE 29, 2021

Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content. Among publishers that we analyzed, Social Media Examiner, HBR and Mindful tend to publish the highest amount of evergreen content. We analyzed 3.6

Content 98

Content Entertainment Social Media Finance 98

Neil Patel

JANUARY 13, 2021

I regularly tweet and use my Twitter account to promote my blog posts and other content. What you can do is post on Facebook asking people to follow you there. Every blog post I publish is promoted on my Twitter account automatically through Buffer. It has over 330 million active monthly users!

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Social Media Promotion Media Brand Awareness 137