Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea? Even better?

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Brand Banking Retail 106

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Brand 108

Brand Content Storytelling Editorial Team 108

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 110

Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal. Set a clear goal.

Brand 107

Brand Marketing Social Media Consulting 107

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. 2017 53.89% 45.23% 2018 54.82% 44.73% 2019 55.23% 44.51% 2020 59.54% 40.27% 2021 58.58% 41.11% 2022 56.74% 42.94% 2023 58.1% Apple offers iPhones with iOS, exclusively available to its smartphones. million.

Sales 108

Sales Marketing Brand IT 108

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

Freelance Union

JULY 18, 2023

“The Freelancers Union applauds the mayor and DCWP for taking concrete action to ensure that no matter how powerful a brand is, and no matter where their headquarters might be based, if they hire New York City workers, they have to follow New York City laws.

Freelance 87

Freelance Finance Management Brand 87

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 104

Brand Contractor Editorial Content 104

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. The post What One Brand Did After It Created a Top 10 Blog appeared first on Content Marketing Institute. Conducting content experiments.

Brand 102

Brand IT Editorial Team Social Media 102

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Ecommerce has transformed the retail landscape. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. These stats will help you understand the mobile commerce landscape.

Retail 81

Retail Electronics Pharmaceutical Social Media 81

ProBlogger

JANUARY 24, 2017

Building brand awareness? But let’s make 2017 different. The post Blogging in 2017: How to Disrupt and Get Noticed appeared first on ProBlogger. The signal to noise ratio is getting worse by the day, and in many cases writers have altogether forgotten why they started down this road in the first place. More shares?

Blog 49

Blog Blogging Creativity Brand Awareness 49

Ahrefs

JANUARY 17, 2023

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns on Facebook and Twitter too, so I have a fair … Read more ›

Ads 79

Ads Advertising Management Brand 79

ProBlogger

JANUARY 24, 2017

Building brand awareness? But let’s make 2017 different. The post Blogging in 2017: How to Disrupt and Get Noticed appeared first on ProBlogger. The signal to noise ratio is getting worse by the day, and in many cases writers have altogether forgotten why they started down this road in the first place. More shares?

Blog 48

Blog Blogging Creativity Brand Awareness 48

Income Diary

JUNE 30, 2024

Billion 8 Carvana December 2012 April 2017 54 months $15 Billion 9 Tencent November 1998 June 2004 58 months $418.13 Billion 17 Trip December 2010 December 2017 84 months $32.69 Billion 8 Carvana December 2012 April 2017 54 months $15 Billion 9 Tencent November 1998 June 2004 58 months $418.13

Entertainment 52

Entertainment Communication Concept Engagement 52

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. HANDPICKED RELATED CONTENT: Brand Museums: How Companies Tell Their Stories.

Brand 78

Brand Social Media Recruitment Manufacturing 78

Freelance Union

MAY 10, 2023

We celebrate May 15th as Freelance Isn’t Free Day because on that day in 2017, Freelancers Union helped to pave the way to start a long awaited trend in policy to protect freelancers. Over 2,100 complaints have been filed from 2017-2022, and the vast majority of these were investigated fully. million in unpaid fees.

Freelance 112

Freelance Contractor Projects Engagement 112

Smart Blogger

JUNE 13, 2024

As a affiliate partner, Pat Flynn of Smart Passive Income earned over $2 million through affiliate marketing in 2017. Founded in 2000 (and acquired by Awin, formerly known as Affiliate Window, in 2017), ShareASale (affiliate link) has been around the block a time or two. Lots of brands. Absolutely. Too big to fail. An open book.

Promotion 105

Promotion Publishing Publishing Publisher 105

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 52

Marketing Social Media Retail Search Engine Optimization 52

Grammarly

MAY 3, 2024

These include literary works like stories, songs, and sci-fi scripts, along with professional ones like ads, website copy, and brand marketing ideas. Examples of this prompt: Compare the specs for a 2017 Honda Civic and a 2019 Toyota Corolla. Provide an English translation of the Ecuadorian president’s speech from April 11, 2017.

Concept 97

Concept Recruitment Text Creativity 97

Grammarly

MAY 24, 2023

This isn’t true only when you’re searching for a brand-new job—a polished résumé is also an asset when you’re seeking a promotion. Wolfson and Girard, LLP, Hackensack, NJ — Receptionist March 2017 – May 2019 Monitored phone lines and email inboxes. It shows that you’re serious about your job search.

Recruitment 98

Recruitment Proofreader Education Social Media 98

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 108

Content Marketing Marketing Content Retail 108

Contently

FEBRUARY 17, 2023

It’s a disruptive technology primed to change how buyers shop and interact with brands. In 2017, the Harvard Business Review said every business would need an AR strategy. AR allows brands to extend their reach to consumers outside the traditional digital space and become part of their daily lives.

Engagement 121

Engagement Entertainment Marketing Medical 121

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 96

Recruitment Manufacturing Social Media Creativity 96

Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Brands looked for professionals to give them more visibility using whatever means available. Florida also introduced brands to the danger of algorithm updates.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Content 98

Content Transportation Projects Social Media 98

Brafton

MAY 23, 2024

There’s no way an advertiser can talk someone into being interested in a brand just by saying “You are becoming very interested in SEO marketing services.” It’s designed to shine a light on the benefits the brand can offer the end user rather than the actual make, model or efficiencies of the product itself.

Persuasion 59

Persuasion Advertising Brand Awareness Ads 59

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. Stay Authentic and On-Brand.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

The Hoth

NOVEMBER 3, 2022

It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. . Branded hashtag. Brand takeovers. In-feed ads.

Marketing 105

Marketing Entertainment Education Content Creator 105

Ashleyn Writes

MARCH 3, 2022

At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. I don’t have time to conceptualize and create brand new pieces of content for every single post on every single social media platform. Let’s dig in.  Why YouTube?

Script 130

Script Social Media Content Long Form Content 130

Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. Facebook Live Is Important for Brands. Facebook Live, along with Instagram Live , quickly gained popularity with brands. Facebook Live allows brands to humanize themselves and connect with fans in real-time. Daily shows in particular could be a goldmine for brands.

Marketing 135

Marketing Social Media Entertainment Advertising 135

Jane Friedman

JULY 21, 2023

My June 2016 Quartz essay, “Millennials Are Obsessed with Side Hustles Because They’re All We’ve Got,” has been shared on Facebook more than 50,000 times and also became the focus of an April 2017 episode of NPR’s On Point. Why query this way, leading with oneself?

Freelance 98

Freelance Projects Copywriter Copywriting 98

Content Marketing Institute

DECEMBER 4, 2017

That’s precisely what UBM found in its Content Connects research among technology brands. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees.

Content 109

Content Education Content Marketing Promotion 109

Content Marketing Institute

AUGUST 24, 2018

Since the series launched, the global content team backing Jason has helped expand the Sophisticated Marketer brand across regions, subjects, topics, and content formats. edition in October 2017. Print’s Very Much Alive: Magazine Examples From 9 Brands. Remix your platinum tracks. The Sophisticated Marketer’s Podcast.

Marketing 76

Marketing Entertainment Social Media Content Marketing 76

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 104

Content Marketing Marketing Content Editorial 104

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145