Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal. Set a clear goal.

Brand 108

Brand Marketing Social Media Consulting 108

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 106

Brand Contractor Editorial Content 106

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. The post What One Brand Did After It Created a Top 10 Blog appeared first on Content Marketing Institute. Conducting content experiments.

Brand 106

Brand IT Editorial Team Social Media 106

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. HANDPICKED RELATED CONTENT: Brand Museums: How Companies Tell Their Stories.

Brand 83

Brand Social Media Recruitment Manufacturing 83

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 98

Recruitment Manufacturing Social Media Creativity 98

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. 2017 53.89% 45.23% 2018 54.82% 44.73% 2019 55.23% 44.51% 2020 59.54% 40.27% 2021 58.58% 41.11% 2022 56.74% 42.94% 2023 58.1% Apple offers iPhones with iOS, exclusively available to its smartphones. million.

Sales 119

Sales Marketing Brand IT 119

Content Marketing Institute

DECEMBER 4, 2017

That’s precisely what UBM found in its Content Connects research among technology brands. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees.

Content 111

Content Education Content Marketing Promotion 111

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 117

Marketing Social Media Retail Search Engine Optimization 117

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Content 100

Content Transportation Projects Social Media 100

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 107

Content Marketing Marketing Content Editorial 107

ProBlogger

JANUARY 24, 2017

Building brand awareness? But let’s make 2017 different. The post Blogging in 2017: How to Disrupt and Get Noticed appeared first on ProBlogger. The signal to noise ratio is getting worse by the day, and in many cases writers have altogether forgotten why they started down this road in the first place. More shares?

Blog 49

Blog Blogging Creativity Brand Awareness 49

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. Stay Authentic and On-Brand.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Content Marketing Institute

JANUARY 8, 2018

It connects the inspiration to your brand. It starts with an experience that sparked an idea, and then it connects the dots to the work you’re doing for your brand. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Relate it to your brand. Click To Tweet.

Creativity 111

Creativity IT Content Projects 111

ProBlogger

JANUARY 24, 2017

Building brand awareness? But let’s make 2017 different. The post Blogging in 2017: How to Disrupt and Get Noticed appeared first on ProBlogger. The signal to noise ratio is getting worse by the day, and in many cases writers have altogether forgotten why they started down this road in the first place. More shares?

Blog 48

Blog Blogging Creativity Brand Awareness 48

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Neil Patel

DECEMBER 26, 2020

For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. Use Email Lists to Your Advantage.

Promotion 145

Promotion Social Media Content Creation Ads 145

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 110

Content Marketing IT Marketing Content 110

Neil Patel

SEPTEMBER 15, 2020

The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. Pinterest debuted The Taste Graph in 2017 to enhance targeting. 70% discover new products on Pinterest.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. Facebook Live Is Important for Brands. Facebook Live, along with Instagram Live , quickly gained popularity with brands. Facebook Live allows brands to humanize themselves and connect with fans in real-time. Daily shows in particular could be a goldmine for brands.

Marketing 135

Marketing Social Media Entertainment Advertising 135

Neil Patel

NOVEMBER 12, 2020

How Meta Tags Affect Brand Image and Click-Through Rates. You’re given about as much space as a Tweet to sell your entire brand and product. As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. You absolutely can judge a book by its cover. Title Tags.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Content Marketing Institute

SEPTEMBER 27, 2018

But it’s those same qualities that make SMS communication from a brand especially risky. Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. Click To Tweet.

Text 111

Text Marketing Insurance Food 111

Content Marketing Institute

DECEMBER 26, 2017

Your male-oriented content is wonderfully produced, and we adore your brand personality and tone. Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Whether you wanted it or not, Andrew Davis ( August 2017 ). Whether you wanted it or not, Andrew Davis ( June 2017 ). b_montchal @drewdavishere.

Content Marketing 105

Content Marketing Marketing Content Agency 105

Content Marketing Institute

JULY 4, 2018

By 2016 or 2017, you likely would have experienced a sudden drop in business. Case study: Clothing brand Ed Hardy. Audigier’s branding acumen made Hardy’s artwork a smashing success. In 2009, the Ed Hardy brand sold $700 million in clothing and accessories. By 2016, the brand was gasping for air.

Creativity 103

Creativity Recruitment Content Marketing Engineering 103

Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. More live streaming on social.

Content Marketing 112

Content Marketing Marketing Content Audience 112

Content Marketing Institute

FEBRUARY 14, 2018

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. Michael Hong (@PotomacFan) May 9, 2017. HANDPICKED RELATED CONTENT: Live Experiences Reinvent the Way Customers Interact With Brands.

Social Media 110

Social Media Content Creativity Content Marketing 110

Neil Patel

DECEMBER 1, 2020

It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it. YouTube Live Streaming.

Engagement 145

Engagement Audience Social Media Utilities 145

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 95

Content Marketing Government Marketing Food 95

Content Marketing Institute

FEBRUARY 7, 2018

But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles. 6 billion unique site visits. Why we love it. How to make this strategy work.

Content Marketing 111

Content Marketing IT Marketing Content 111

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

AUGUST 24, 2018

Since the series launched, the global content team backing Jason has helped expand the Sophisticated Marketer brand across regions, subjects, topics, and content formats. edition in October 2017. Print’s Very Much Alive: Magazine Examples From 9 Brands. Remix your platinum tracks. The Sophisticated Marketer’s Podcast.

Marketing 83

Marketing Entertainment Social Media Content Marketing 83

Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. 34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. Source: Digiday ). (31:

Content Marketing 100

Content Marketing Publisher Publishing Publishing 100

Neil Patel

JANUARY 27, 2021

According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. Big brands and chains may create content at location A, and push it out for use at location B.

Content Marketing 143

Content Marketing Marketing Content Social Media 143