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6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

Content Marketing Institute

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. Click To Tweet.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Cover image by Joseph Kalinowski/Content Marketing Institute.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Brand 110
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TikTok vs. YouTube – Choose Your Marketing Fighter

The Hoth

In 2022, video marketing is virtually impossible to ignore, with a whopping 92% of marketers reporting that video content accounts for a significant chunk of their overall marketing strategy. . It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. .

Marketing 105
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12+ Facebook Alternatives in 2023 (That Value Your Privacy)

Smart Blogger

Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. Number of Users 2.5

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The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. After putting everything he had into working with his team to create excellent content, he was left “frustrated over where his work was going.”. Aim for popular AND substantive content.

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).