Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

Content Marketing 108

Content Marketing Marketing Content Storytelling 108

Neil Patel

JANUARY 27, 2021

According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. Dynamic content can help users find exactly they type of content they want. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

JUNE 5, 2018

Reenergizing your content team. It can be hard for content creators to stay focused and motivated when they are producing the same content pieces over and over. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Creativity in content.

Creativity 111

Creativity Marketing Content Creator Construction 111

Content Marketing Institute

OCTOBER 26, 2018

An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. Our BuzzSumo Annual Content Trends Report looked at 100 million articles and found a similar decline in the number of social shares. Why will people share it?

Content Creator 107

Content Creator Promotion Social Media Engineering 107

The Hoth

NOVEMBER 3, 2022

In 2022, video marketing is virtually impossible to ignore, with a whopping 92% of marketers reporting that video content accounts for a significant chunk of their overall marketing strategy. . It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. .

Marketing 105

Marketing Entertainment Education Content Creator 105

Content Marketing Institute

DECEMBER 11, 2017

Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. A content creator pays a company like Outbrain to include its content in the widget, and in return gets a boost of traffic to its site. Content licensing.

Editorial Team 104

Editorial Team Editorial Content Content Creator 104

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Since then, they have expanded their content offerings (even getting into the music space!) Conclusion.

Script 129

Script Ads Engagement Content Creator 129

Smart Blogger

JUNE 5, 2023

Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. Number of Users 2.5

Social Media 111

Social Media Content Creator Utilities Advertising 111

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. The travel industry is “on the verge of an evolutionary leap, where the relationship between customer and brand is becoming truly real-time and relevant,” according to the Deloitte report. Deloitte Click To Tweet.

Hospitality 103

Hospitality Storytelling Content Content Marketing 103

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Play Magazine.

Content Marketing 92

Content Marketing Editorial Healthcare Entertainment 92

Content Marketing Institute

AUGUST 9, 2018

The key variables that influence how one customer interacts with your brand may be completely different from the variables that define another, multiplied millions of times across each person, each channel, and each step of the process – and changing constantly. Big brands are quickly jumping in too. intelcontent Click To Tweet.

Marketing 74

Marketing Retail Entertainment Manufacturing 74

Moz

DECEMBER 10, 2020

Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Content creators.

Creativity 61

Creativity Recruitment Food Content Creator 61

The Hoth

NOVEMBER 28, 2022

Google has updated its Google Search Quality Guidelines multiple times since 2017. For raters trying to assess the E-A-T of the content creator , they are tasked with finding out the website owners , as well as who is responsible for the MC on the page If this section of your website isn’t clear, it could hurt your chances of ranking.

Medical 98

Medical Content Creator Landing Page Hospitality 98

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Content marketing should be more challenging and more fun.

Content Marketing 97

Content Marketing Storytelling Marketing Content 97

Moz

OCTOBER 23, 2018

The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. Not only did I look at how often infographics are being used, but I also measured them against other content formats typically used for building links and brand awareness.

Brand Awareness 56

Brand Awareness Content Creator Agency Publisher 56

Smart Blogger

JUNE 17, 2024

According to the New York Times, as of May 2017, this increasingly popular blogging platform was up to 60 million unique visitors each month. WordPress.com is a solid cms platform for almost every type of content creators. Guest blog for credibility, for boosting your authority, and for building your brand.

Blog 105

Blog Blogging Publisher Publishing 105

ContentWriters

SEPTEMBER 6, 2023

That’s a lot of content vying for attention. But, did you know that an author bio page is one of the most strategic ways to boost your brand’s blog’s performance? Blogs are effective because today’s consumers want to engage and build loyalty with a brand rather than respond to advertising. There are 1.9

Education 59

Education Writer Content Creator Brand 59

Moz

OCTOBER 25, 2019

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Can I win a featured snippet with a brand-new website? 2016) How the "People also ask" box is evolving (2017).

Keywords 49

Keywords SEO Content Creator Insurance 49

ProBlogger

JULY 3, 2017

Episode 193 – How to Become a Prolific Content Creator (an interview with Kelly Exeter). I made more money over that from selling eBooks than I did having a sponsor on the podcast, so I’ve always used the podcast more to monetize in that way and to build the brand but also to sell the products and the events that we have.

Content Creator 50

Content Creator Blogger Blog Blogging 50

ProBlogger

MAY 7, 2018

You will see in the slides a link into our member’s area which is brand new and in that we have a variety of worksheets and guides that you can grab but those mentioned in the slides but also some extra ones as well. It’s presented by this brand,” and you can charge for that. They’ve been very important for us.

Blog 49

Blog Blogging Collaboration Social Media 49

ProBlogger

APRIL 3, 2017

He’s got a bald head and his glasses a part of his brand. But really, vast majority of the content he’s creating is written content. The easiest way to get those different types of mediums onto your blog is to embed content other people have created. He’s a gifted writer and so that’s all he does.

Content 32

Content Text Social Media Blogger 32

Content Marketing Institute

MARCH 26, 2018

Bitcoin (added for six months during 2017). Focus your content on those areas and hire content creators who are obsessed with the same things. Hire #content creators who share your readers’ obsessions, says @jlauf. HANDPICKED RELATED CONTENT: How the Best Newsletters Get – and Keep – Readers’ Attention.

Content 104

Content Content Creator Manufacturing Finance 104

Content Marketing Institute

DECEMBER 27, 2017

Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Leverage content curation. Outline your team workflow.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

MAY 1, 2017

Let’s start with tools that you can use to help create visual content. Peg: One of my very favorite and I have worked for them as a brand ambassador is Adobe Spark. You make your own little brand kit with all your official colors and official fonts and your logos. Then by default, your brand colors come up.

Content 52

Content Blog Blogging Text 52

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. It’s also probably relevant for other content creators as well. .

Blog 25

Blog Blogging Blogger Architecture 25