Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

Creativity 111

Creativity Marketing Content Creator Construction 111

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea? Even better?

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Creative gear. Set a clear goal. But that’s not the case.

Brand 108

Brand Marketing Social Media Consulting 108

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 98

Recruitment Manufacturing Social Media Creativity 98

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. HANDPICKED RELATED CONTENT: Brand Museums: How Companies Tell Their Stories.

Brand 83

Brand Social Media Recruitment Manufacturing 83

Content Marketing Institute

DECEMBER 4, 2017

That’s precisely what UBM found in its Content Connects research among technology brands. They don’t have to spend time and budget on creative content – other than a tantalizing invitation – to draw thousands of people to eat, drink, be merry, and wear white. Check out all of the posters from Content Marketing World 2017.

Content 111

Content Education Content Marketing Promotion 111

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

The Creative Penn

JANUARY 26, 2023

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

Creativity 98

Creativity Projects Government Text 98

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

Content Marketing Institute

FEBRUARY 14, 2018

Content driven by performance metrics and creativity. While her team focuses on creating the most effective content driven by performance metrics , as a team leader and content evangelist, Hursh says she and her team make sure to leave room for creativity. Michael Hong (@PotomacFan) May 9, 2017. hejhejnatalya Click To Tweet.

Social Media 110

Social Media Content Creativity Content Marketing 110

Neil Patel

DECEMBER 26, 2020

For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. Use Email Lists to Your Advantage.

Promotion 145

Promotion Social Media Content Creation Ads 145

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama. Inspiring brand examples of content marketing success.

Content Marketing 108

Content Marketing Marketing Content Storytelling 108

Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

DECEMBER 26, 2017

Your male-oriented content is wonderfully produced, and we adore your brand personality and tone. It’s clear you and your team understand how to create great content … but how about customizing some of that creatively snarky content for women? aweb44 How about customizing some of that creatively snarky content for women?@b_montchal

Content Marketing 105

Content Marketing Marketing Content Agency 105

Neil Patel

SEPTEMBER 15, 2020

The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. Pinterest debuted The Taste Graph in 2017 to enhance targeting. 70% discover new products on Pinterest.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Content Marketing Institute

FEBRUARY 7, 2018

But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? Shutterstock’s annual Creative Trends infographic. Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles.

Content Marketing 111

Content Marketing IT Marketing Content 111

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 107

Content Marketing Marketing Content Editorial 107

ProBlogger

JANUARY 24, 2017

From time to time, we all need to brush up on our creative problem solving skills and remind ourselves that it’s OK to be disruptive and take risks. Building brand awareness? Tell a story and be creative. But the point I’m going to stress here, is that getting noticed demands personality, creativity, and authenticity.

Blog 49

Blog Blogging Creativity Brand Awareness 49

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. And, speaking of marathons, we often hear how content marketing is a marathon, not a sprint, and many articles reference 18 to 24 months as the time frame to build a brand with content marketing.

Content Marketing 102

Content Marketing Marketing Content Editorial Team 102

Neil Patel

AUGUST 27, 2021

Do people tell you that you should try using your creative skills to make a living? In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Patreon is a subscription platform allowing creatives to charge for their work. Create in any way?

Audience 137

Audience Social Media Creativity Writer 137

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 95

Content Marketing Government Marketing Food 95

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 111

Content Marketing Storytelling Marketing Content 111

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 110

Content Marketing IT Marketing Content 110

Grammarly

MAY 3, 2024

Generative AI tools can make us more productive and more creative. For example, if you asked the model to “Write a haiku about butterflies flying off the coast in Costa Rica,” the AI model can deduce the requested format (a haiku), the subject matter (butterflies flying), and the need for imaginative, creative writing.

Concept 108

Concept Recruitment Text Creativity 108

ProBlogger

JANUARY 24, 2017

From time to time, we all need to brush up on our creative problem solving skills and remind ourselves that it’s OK to be disruptive and take risks. Building brand awareness? Tell a story and be creative. But the point I’m going to stress here, is that getting noticed demands personality, creativity, and authenticity.

Blog 48

Blog Blogging Creativity Brand Awareness 48

Moz

DECEMBER 10, 2020

In this 2017 holiday edition of Whitebeard Friday (see what we did there?), This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns. So Foodie Moz presents the best cookbooks of 2017. Don't just pick something at random.

Creativity 61

Creativity Recruitment Food Content Creator 61

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Grammarly

MAY 24, 2023

This isn’t true only when you’re searching for a brand-new job—a polished résumé is also an asset when you’re seeking a promotion. This means writing statements like “Coordinated meetings between the creative team and clients” rather than “I coordinated meetings between the creative team and clients.”

Recruitment 104

Recruitment Proofreader Education Social Media 104

Neil Patel

FEBRUARY 15, 2021

Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. It really all just boils down to creativity and application. Step 5: Understand the Creative Ways Businesses Use Beacons. Another creative use example is the dating app Mingleton.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

MAY 25, 2018

At Content Marketing World 2017 , Gordon-Levitt talked about how just such a career dry spell led him to seize control of his creative destiny and to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. It’s also a pun.

Content Creation 97

Content Creation Content Collaboration Script 97

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. It hired a team of influencers with highly engaged audiences to showcase the product in creative ways. The results?

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. 34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. Source: Digiday ). (31:

Content Marketing 100

Content Marketing Publisher Publishing Publishing 100

Ashleyn Writes

JANUARY 27, 2022

Whether you’re trying to learn how to start a business—copywriter or not—or you’re a seasoned pro creative entrepreneur, in this post, I wanted to share with you some of the biggest lessons I learned, what I’m taking with me into 2022. I went scorched earth on my umbrella brand (Ashlyn Writes) & sub-brands. That was hard.

Contractor 130

Contractor Landing Page Agency Copywriter 130

Content Marketing Institute

AUGUST 24, 2018

Since the series launched, the global content team backing Jason has helped expand the Sophisticated Marketer brand across regions, subjects, topics, and content formats. edition in October 2017. Print’s Very Much Alive: Magazine Examples From 9 Brands. Remix your platinum tracks. The Sophisticated Marketer’s Podcast.

Marketing 83

Marketing Entertainment Social Media Content Marketing 83

Smart Blogger

JULY 13, 2023

Ready to make your brand the talk of the town? Here, we’ve handpicked some standout buzz marketing examples that’ll spark creativity and ignite your strategy. Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic? Welcome to the electrifying world of buzz marketing!

Brand 58

Brand Marketing Social Media Brand Awareness 58