Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 110

Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

Creativity 111

Creativity Marketing Content Creator Construction 111

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Brand 108

Brand Content Storytelling Editorial Team 108

Moz

DECEMBER 10, 2020

In this 2017 holiday edition of Whitebeard Friday (see what we did there?), This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns. So Foodie Moz presents the best cookbooks of 2017. Don't just pick something at random.

Creativity 61

Creativity Recruitment Food Content Creator 61

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea? Even better?

Brand 109

Brand Content Editorial Team Editorial 109

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

Grammarly

MAY 3, 2024

Generative AI tools can make us more productive and more creative. For example, if you asked the model to “Write a haiku about butterflies flying off the coast in Costa Rica,” the AI model can deduce the requested format (a haiku), the subject matter (butterflies flying), and the need for imaginative, creative writing.

Concept 97

Concept Recruitment Text Creativity 97

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Creative gear. Set a clear goal. But that’s not the case.

Brand 107

Brand Marketing Social Media Consulting 107

Grammarly

MAY 24, 2023

This isn’t true only when you’re searching for a brand-new job—a polished résumé is also an asset when you’re seeking a promotion. This means writing statements like “Coordinated meetings between the creative team and clients” rather than “I coordinated meetings between the creative team and clients.”

Recruitment 98

Recruitment Proofreader Education Social Media 98

ProBlogger

JANUARY 24, 2017

From time to time, we all need to brush up on our creative problem solving skills and remind ourselves that it’s OK to be disruptive and take risks. Building brand awareness? Tell a story and be creative. But the point I’m going to stress here, is that getting noticed demands personality, creativity, and authenticity.

Blog 49

Blog Blogging Creativity Brand Awareness 49

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. HANDPICKED RELATED CONTENT: Brand Museums: How Companies Tell Their Stories.

Brand 78

Brand Social Media Recruitment Manufacturing 78

ProBlogger

JANUARY 24, 2017

From time to time, we all need to brush up on our creative problem solving skills and remind ourselves that it’s OK to be disruptive and take risks. Building brand awareness? Tell a story and be creative. But the point I’m going to stress here, is that getting noticed demands personality, creativity, and authenticity.

Blog 48

Blog Blogging Creativity Brand Awareness 48

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 108

Content Marketing Marketing Content Retail 108

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 96

Recruitment Manufacturing Social Media Creativity 96

Ashleyn Writes

JANUARY 27, 2022

Whether you’re trying to learn how to start a business—copywriter or not—or you’re a seasoned pro creative entrepreneur, in this post, I wanted to share with you some of the biggest lessons I learned, what I’m taking with me into 2022. I went scorched earth on my umbrella brand (Ashlyn Writes) & sub-brands. That was hard.

Contractor 130

Contractor Landing Page Agency Copywriter 130

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Ashleyn Writes

MARCH 3, 2022

At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. I don’t have time to conceptualize and create brand new pieces of content for every single post on every single social media platform. Let’s dig in.  Why YouTube?

Script 130

Script Social Media Content Long Form Content 130

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. Harriet Poland has joined Creative Artists Agency (CAA) as an agent.

Art Director 85

Art Director Editorial Agency Publishing 85

Neil Patel

AUGUST 27, 2021

Do people tell you that you should try using your creative skills to make a living? In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Patreon is a subscription platform allowing creatives to charge for their work. Create in any way?

Audience 137

Audience Social Media Creativity Writer 137

Smart Blogger

JUNE 5, 2023

Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Ello Known as the “The Creators Network, ” Ello is dedicated to connecting artists, brands, publishers and their fans. If you’re an artist, creative or gamer, check out Ello or Twitch.

Social Media 111

Social Media Content Creator Utilities Advertising 111

Publishing Trends

AUGUST 5, 2024

Jaquette currently serves as the executive director of the American Literary Translators Association , an organization she has led since 2017. Mia Gelb has joined Random House Children’s Books as marketing assistant for licensed and proprietary brands. Martin’s Publishing Creative Studio as manager for audience experience.

Editorial 40

Editorial Copy Editor Proofreader Publishing 40

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 93

Content Marketing Government Marketing Food 93

Neil Patel

DECEMBER 26, 2020

For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. Use Email Lists to Your Advantage.

Promotion 145

Promotion Social Media Content Creation Ads 145

Content Marketing Institute

DECEMBER 4, 2017

That’s precisely what UBM found in its Content Connects research among technology brands. They don’t have to spend time and budget on creative content – other than a tantalizing invitation – to draw thousands of people to eat, drink, be merry, and wear white. Check out all of the posters from Content Marketing World 2017.

Content 109

Content Education Content Marketing Promotion 109

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. And, speaking of marathons, we often hear how content marketing is a marathon, not a sprint, and many articles reference 18 to 24 months as the time frame to build a brand with content marketing.

Content Marketing 99

Content Marketing Marketing Content Editorial Team 99

The Hoth

NOVEMBER 3, 2022

It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. . In short, TikTok creators are only limited by their own creativity.

Marketing 105

Marketing Entertainment Education Content Creator 105

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama. Inspiring brand examples of content marketing success.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Neil Patel

SEPTEMBER 15, 2020

The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. Pinterest debuted The Taste Graph in 2017 to enhance targeting. 70% discover new products on Pinterest.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Content Marketing Institute

FEBRUARY 14, 2018

Content driven by performance metrics and creativity. While her team focuses on creating the most effective content driven by performance metrics , as a team leader and content evangelist, Hursh says she and her team make sure to leave room for creativity. Michael Hong (@PotomacFan) May 9, 2017. hejhejnatalya Click To Tweet.

Social Media 107

Social Media Content Creativity Content Marketing 107

Smart Blogger

JANUARY 23, 2024

Also, mastering the oxymoron is an elegant way to weave clever wordplay into your creative writing. 1601) Falsely true (Tennyson, 1862) Melancholy merriment (Byron, 1819) Scalding coolness (Hemingway, 1940) Terrible beauty (Yeats, 1916) Listen loudly (David Nour, 2017): Nour invented this oxymoronic phrase.

Government 94

Government Script Food Concept 94

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 110

Content Marketing Storytelling Marketing Content 110

Content Marketing Institute

DECEMBER 26, 2017

Your male-oriented content is wonderfully produced, and we adore your brand personality and tone. It’s clear you and your team understand how to create great content … but how about customizing some of that creatively snarky content for women? aweb44 How about customizing some of that creatively snarky content for women?@b_montchal

Content Marketing 102

Content Marketing Marketing Content Agency 102

Content Marketing Institute

AUGUST 24, 2018

Since the series launched, the global content team backing Jason has helped expand the Sophisticated Marketer brand across regions, subjects, topics, and content formats. edition in October 2017. Print’s Very Much Alive: Magazine Examples From 9 Brands. Remix your platinum tracks. The Sophisticated Marketer’s Podcast.

Marketing 76

Marketing Entertainment Social Media Content Marketing 76

Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Moz

JUNE 16, 2020

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure. Get the full report!

SEO 88

SEO Creative Director Consulting Agency 88

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 104

Content Marketing Marketing Content Editorial 104

Content Marketing Institute

FEBRUARY 7, 2018

But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? Shutterstock’s annual Creative Trends infographic. Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles.

Content Marketing 110

Content Marketing IT Marketing Content 110