Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Conducting content experiments.

Brand 106

Brand IT Editorial Team Social Media 106

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. Unfetter your thinking before you make editorial plans.

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development.

Content Marketing 105

Content Marketing Editorial Proofreader Content Creator 105

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. Did it happen? Think of your portfolio of media companies. Click To Tweet.

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Align with your brand story. Step 10: Incorporate your ideas into your editorial calendar.

Editorial 98

Editorial Content Editorial Team Projects 98

Neil Patel

NOVEMBER 12, 2020

How Meta Tags Affect Brand Image and Click-Through Rates. You’re given about as much space as a Tweet to sell your entire brand and product. As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. You can use them to help plan your editorial calendar.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Don’t go overboard on branding. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Data/research.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. A lot, it turns out. Click To Tweet. Match tools to touchpoints.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). They’re genuine fans who engage with the brand. Because it’s not transactional (i.e.,

Recruitment 105

Recruitment Marketing Editorial Team Editorial 105

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 104

Editorial Team Editorial Content Content Creator 104

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. In addition, such authors can bring prestige and credibility to the brand’s content. Click To Tweet.

Recruitment 110

Recruitment Marketing Brand Awareness Editorial Team 110

Content Marketing Institute

JUNE 12, 2018

HANDPICKED RELATED CONTENT: A Template to Simplify Your Editorial Reporting . The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. How many times is the brand cited? You want the audience to trust your content, and your brand, as a reliable source. That’s reach. That’s impressions.

Content Marketing 109

Content Marketing Marketing Content Social Media 109

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Winner: Project of the Year; Best New Print Publication – Editorial. Consumer trends, behaviors, and informational needs are always shifting.

Content Marketing 92

Content Marketing Editorial Healthcare Entertainment 92

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 95

Content Marketing Government Marketing Food 95

Buffer

AUGUST 29, 2023

Here’s a throwback to how our team worked together back in 2017.) Editorial Review : Every two weeks, we have an editorial meeting to review the next two weeks of content, check in on timelines, ensure that we have enough variety and cover any timely topics, and plan for upcoming vacations. They are: Add value.

Collaboration 109

Collaboration Content Editorial Social Media 109

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand. Read more >> Click To Tweet.

Content Marketing 75

Content Marketing Art Director Creative Director Marketing 75

Content Marketing Institute

NOVEMBER 21, 2017

Guest blogging is an excellent opportunity for your content marketing strategy to extend your reach beyond the four virtual walls of your brand. The first step – before you focus on the guest work – is to figure out which sites reach the people you want to reach and which domains offer more credibility to your content and brand.

Management 111

Management Blog Blogging Editorial 111

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. On average, it takes 2-3 years for a personal brand to ignite, says @markwschaefer. Two and half years.

Content Marketing 102

Content Marketing Marketing Content Editorial Team 102

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 8, 2018

It connects the inspiration to your brand. It starts with an experience that sparked an idea, and then it connects the dots to the work you’re doing for your brand. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Relate it to your brand. Click To Tweet.

Creativity 111

Creativity IT Content Projects 111

Content Marketing Institute

NOVEMBER 30, 2017

CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. What tasks do you automate?

Content Marketing 105

Content Marketing Proofreader Marketing Editorial Team 105

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher.

Editorial 85

Editorial Art Director Agency Publisher 85

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Or poll your coworkers as part of an employer branding project ( Polly for Slack is an easy way to do this). It’s time to look around for new ideas.

Content 99

Content Editorial Freelance Projects 99

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Other content was complete stories.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%. You can find the content you’re looking for without having to dig for it.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. The brand claims that it “will never go back to humans.”.@shopcosabella

Marketing 111

Marketing Content Agency Content Marketing 111

Content Marketing Institute

MARCH 21, 2018

Give your audience a reason to engage with your brand's #content, says @AnnGynn. In 2017, the Northwestern University Wildcats played for the first time ever, becoming the 318 th school to play in the history of the tournament (and the only college debuting that year in the national tournament). Click To Tweet. Celebrate being No.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Content Marketing Institute

APRIL 19, 2018

If you’re appealing to your customers’ emotions, they’re more likely to trust your brand. A researched editorial calendar built six to 12 months in advance will serve as a foundation for the long term, particularly when you’re extremely busy and have less time to think. Get out of your everyday environment.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Buffer

JULY 27, 2017

sessions in May 2017. Cadence Finding the right cadence to meet our goals Over the years we’ve realized the importance of editorial cadence and heading into 2017, we decided it was something we wanted to focus on heavily. There is no one right editorial cadence. 2 ways we streamline our editorial communication 1.

Editorial 52

Editorial Social Media Blog Blogging 52

Moz

OCTOBER 22, 2018

According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., A minority of impressions and engagement (15%) happen on national or brand pages. Partly; brands can’t control what photos users upload, but they can report inappropriate images.

Editorial 54

Editorial Landing Page Utilities Persuasion 54

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Brands you’d like to work with. Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY.

Editorial 50

Editorial Social Media Blog Blogging 50

ProBlogger

DECEMBER 5, 2016

I’ve recently released my new brand identity and relaunched my website. Or you can release a pre holiday guide of awesome which is a series of your best bonuses (that you’ve just uncovered in your spring clean up) that has given you a whole new lease of life, and extra revenue, for the holidays and into 2017.

Blog 50

Blog Blogging Editorial Contractor 50

Content Marketing Institute

MARCH 28, 2018

It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Editor’s note: This article is based in part on a presentation CMI Research Consultant Nancy Reese and I developed and presented at Content Marketing World 2017. It’s helpful (versus promotional ) content.

Consulting 104

Consulting Projects Recruitment Government 104

Publishing Trends

AUGUST 5, 2024

Raquel Pelzel will join Voracious as editorial director on September 3rd, reporting to Michael Szczerban. She was previously editorial director for cooking at Clarkson Potter. Jaquette currently serves as the executive director of the American Literary Translators Association , an organization she has led since 2017.

Editorial 40

Editorial Copy Editor Proofreader Publisher 40