Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). They’re genuine fans who engage with the brand. Because it’s not transactional (i.e.,

Recruitment 102

Recruitment Marketing Editorial Team Editorial 102

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. On average, it takes 2-3 years for a personal brand to ignite, says @markwschaefer.

Content Marketing 99

Content Marketing Marketing Content Editorial Team 99

Content Marketing Institute

NOVEMBER 30, 2017

CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. A lot, it turns out.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Click To Tweet.

Editorial Team 99

Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. What tasks do you automate?

Content Marketing 103

Content Marketing Proofreader Marketing Editorial Team 103

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. In addition, such authors can bring prestige and credibility to the brand’s content. Click To Tweet.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Don’t go overboard on branding. Develop your brand through your video content.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

AUGUST 1, 2018

Align with your brand story. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. In fact, as Aleh Barysevich uncovered in the study SEO PowerSuite’s Link Building in 2017 , SEO professionals consider research to be the most efficient type of content for getting backlinks.).

Editorial 92

Editorial Content Editorial Team Projects 92

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%. You can find the content you’re looking for without having to dig for it.

Content 111

Content Editorial Team Content Creation Engineering 111

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. The brand claims that it “will never go back to humans.”.@shopcosabella

Marketing 110

Marketing Content Agency Content Marketing 110

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Enter third-party review websites.

Editorial Team 111

Editorial Team Content Editorial Landing Page 111

Content Marketing Institute

OCTOBER 20, 2017

An infographic that is aesthetically pleasing with relevant data – that happens to be user-friendly – will undoubtedly help increase awareness of your brand. Takeaway tip: Your illustrations need to look professional in a way that reflects the tone and messaging of your brand. They can be shared on Pinterest and uploaded to SlideShare.

Blog Post 111

Blog Post Post Content Blog 111