Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.

Content Marketing 70

Content Marketing Art Director Creative Director Storytelling 70

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 108

Content Marketing Marketing Content Retail 108

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 96

Recruitment Manufacturing Social Media Creativity 96

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Why or why not? Something else?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Neil Patel

JANUARY 27, 2021

According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. Big brands and chains may create content at location A, and push it out for use at location B.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 108

Content Marketing IT Marketing Content 108

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 93

Content Marketing Government Marketing Food 93

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. The travel industry is “on the verge of an evolutionary leap, where the relationship between customer and brand is becoming truly real-time and relevant,” according to the Deloitte report.

Hospitality 101

Hospitality Storytelling Content Content Marketing 101

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. The brand received over 50,000 “likes” and saw a 200% increase in engagement. Instagram is a good answer.

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 94

Content Marketing Storytelling Marketing Content 94

Content Marketing Institute

FEBRUARY 14, 2018

Storytelling through content marketing and audience personas. “We The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. Michael Hong (@PotomacFan) May 9, 2017. In Washington, D.C.,

Social Media 107

Social Media Content Creativity Content Marketing 107

Content Marketing Institute

MARCH 21, 2018

Give your audience a reason to engage with your brand's #content, says @AnnGynn. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. Click To Tweet.

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. How brands can use bots for content creation. And what does this technology cost?

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

NOVEMBER 25, 2017

08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Show details. (00:01): 00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): Content love from our sponsor: Storyblocks (45:25).

Content Marketing 91

Content Marketing Media Marketing Electronics 91

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Play Magazine.

Content Marketing 86

Content Marketing Editorial Healthcare Entertainment 86

Moz

MAY 19, 2019

This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. This is especially true when it comes to brands. Numbers don’t lie” vs. brand trustworthiness.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

Moz

OCTOBER 23, 2018

The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. Not only did I look at how often infographics are being used, but I also measured them against other content formats typically used for building links and brand awareness.

Brand Awareness 56

Brand Awareness Content Creator Agency Publishing 56

Content Marketing Institute

JUNE 5, 2018

Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Creativity 111

Creativity Marketing Content Creator Construction 111

Content Marketing Institute

APRIL 19, 2018

If you’re appealing to your customers’ emotions, they’re more likely to trust your brand. If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That Are Winning at Content Marketing. Mix it up.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Buffer

JULY 27, 2017

sessions in May 2017. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. — How To Do Keyword Research in 2017  by Ahrefs. million sessions, and struggling to break out, we hit 1.5m

Editorial 52

Editorial Social Media Blogging Blog 52

The Creative Penn

JANUARY 30, 2023

I guess this was maybe 2017-2018ish, I was using advertising—I have a long history in digital advertising —and I was using some of what Mark Dawson was teaching , and I was combining some of that with the things that I had learned before, and with some degree of success on Amazon. The author is the brand, right? Joanna: It was great.

Advertising 98

Advertising Copy Sales Publishing 98

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Brands you’d like to work with. No matter how much blogging and social media changes, the ultimate way we connect with our audience is storytelling. Go get ’em tiger!

Editorial 50

Editorial Social Media Blogging Blog 50

The Creative Penn

MAY 6, 2024

In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. We're responsible for writing the book, and then also making sure it's edited, and making sure that it's got a great blurb, and got a great cover, and got things that are on brand, and then we have to be responsible for marketing.

Social Media 52

Social Media Creativity Education Storytelling 52

The Creative Penn

JUNE 9, 2024

The third reason is that we've noticed, and this has been true since I first started selling directly in 2017 — Whenever you advertise for your direct sales system, there's this beautiful thing called a cross-channel effect. Or if you're spending a tremendous amount of effort to build a brand, a personal author brand, that also works.

Advertising 52

Advertising Sales Ads Publishing 52

The Creative Penn

AUGUST 21, 2023

It can be on-brand for you. On the flip side, and you're doing both with what you have set up, but on your nonfiction side, people can come there and you can really clearly articulate to them what your brand promises around where you're gonna help them write. What is my brand promise? Then they're like, well, how did you do it?

Creativity 98

Creativity Insurance Advertising Publishing 98

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Brands you’d like to work with. No matter how much blogging and social media changes, the ultimate way we connect with our audience is storytelling. Go get ’em tiger!

Editorial 42

Editorial Social Media Blogging Blog 42

The Creative Penn

JUNE 19, 2023

And technically you get their email address, but now they've got your brand new book that you weren't really intending for them to get. Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. Joanna: It was probably me!

Copy 98

Copy Sales Publishing Publisher 98

Neil Patel

APRIL 1, 2021

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Why Are Non-Fungible Tokens (NFTs) Important to Brands? What does this have to with your brand and marketing strategy ?

Brand 125

Brand Brand Awareness Collaboration Storytelling 125

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. History of (topic/brand/product/industry). You could do one that’s storytelling. Number four is something we’ve done for the last few years on ProBlogger, we have, at the end of each year, created a post called Bloggers To Watch in 2017, or Bloggers To Watch in 2016, Bloggers To Watch in 2015.

Content 46

Content Blogging Blog Search Engine Optimization 46

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Storytelling 60

Storytelling Entertainment Social Media Collaboration 60

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ).

Content Marketing 103

Content Marketing Transportation Marketing Content 103

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. On our blogs, and if you get the Problogger PLUS newsletter, you’ll know it’s branded with Problogger, you’ll see the logo in it. But I do think it reinforces our brand. It’s a fairly simple design, but it is HTML.

Promotion 49

Promotion Text Blogger Publishing 49

Content Marketing Institute

OCTOBER 24, 2017

In short, it’s hard to deny that brands that aren’t embracing video internally and growing their expertise are going to fall further and further behind. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. When to use them. Click To Tweet.

Script 110

Script Content Storytelling Social Media 110

Content Marketing Institute

AUGUST 14, 2018

Expect to be strong: Thanks to GDPR and so many brands aligning data/customer records to deliver personalized content, AI and machine-learning will finally take over so much of what human marketers manage today. Wish would die: Brands chasing after big social media followings. Brand goals shouldn’t be big #socialmedia following.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

ProBlogger

JULY 3, 2017

I made more money over that from selling eBooks than I did having a sponsor on the podcast, so I’ve always used the podcast more to monetize in that way and to build the brand but also to sell the products and the events that we have. I listen to a lot of storytelling podcasts. They leave me informed. They leave me inspired.

Content Creator 50

Content Creator Blogger Blogging Blog 50