Content Marketing Institute

MARCH 1, 2018

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points.

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Brand IT Editorial Team Social Media 102

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Also, it incorporates YouTube videos to add a powerful boost to the written content world. You can conduct your content brainstorming behind the scenes with your team.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 16, 2018

HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. But these are the tip of the iceberg when it comes to AI’s content marketing capabilities. For example: AI can create your content. Automate content customization. Artificial intelligence in many forms.

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Brand Content Storytelling Editorial Team 108

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Even better?

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Brand Content Editorial Team Editorial 109

Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers. The result?

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Content Editorial Team Content Creation Engineering 111

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. What follows are the five types of content these experts say are best at growing their own links. Data/research.

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SEO Social Media Content Editorial 111

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

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Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples]. CampaignLiveUS Click To Tweet.

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Marketing Content Agency Content Marketing 110

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Get out of your daily routine and discover some fresh ways to look at content marketing.

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Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 13, 2017

In a recent post , I detailed the ones I consider most critical for any content marketing endeavor: Essential skills: Strategy development. Editorial planning. Content creation. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable.

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ProBlogger

MAY 16, 2017

I’ve been blogging for nine years now (on my own blogs and as a guest poster and freelancer), and over time, I’ve learned that it’s easiest to batch together different content creation tasks. Step #3: Use a Content Calendar. This doesn’t need to be anything fancy or complicated. Week 3 – blogging. Week 4 – publishing.

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Blog Blogging Editorial Freelance 55

Content Marketing Institute

MARCH 28, 2018

Editor’s note: This article is based in part on a presentation CMI Research Consultant Nancy Reese and I developed and presented at Content Marketing World 2017. The presentation was called How to Create Original Research and Use the Findings for Content Marketing Purposes. Let us know in the comments.

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Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals. This template is part of the article How to Define a Workflow That Keeps Content Production On Track. Set your editorial calendar.

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Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts.

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Content Marketing Manufacturing Marketing Content Creation 109

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar.

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Blog Blogging Search Engine Optimization Social Media 38

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Enter third-party review websites. Click To Tweet.

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Editorial Team Content Editorial Landing Page 111

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar.

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

OCTOBER 29, 2017

“Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. Michele Linn bought into the vision and took over editorial. With love and content, Joe. Click To Tweet.

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Content Marketing Marketing Content Consulting 111

Content Marketing Institute

NOVEMBER 14, 2017

An editorial calendar helps. For guidance on how to set up an editorial calendar and/or get maximum value from one, check out Editorial Calendar Tools and Templates. Survey respondents say email is the format they use most often to deliver content as well as the most effective. The importance of commitment.

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Content Marketing Editorial Marketing Content 91

Content Marketing Institute

JANUARY 1, 2018

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. Find an area where you can specialize within the broader topic. What is aeration?”

Content Marketing 0

Content Marketing Marketing Content Content Creation 0