Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation?

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

NOVEMBER 30, 2017

Purposeful, transparent content creation, distribution, and reuse. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. Please note: All tools included in our blog posts are suggested by the sources, not the CMI editorial team.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. Did it happen? Click To Tweet. Will 2018 be?

Management 86

Management Electronics Media Architecture 86

Content Marketing Institute

MARCH 1, 2018

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points.

Brand 102

Brand IT Editorial Team Social Media 102

Content Marketing Institute

JANUARY 16, 2018

HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. But these are the tip of the iceberg when it comes to AI’s content marketing capabilities. For example: AI can create your content. Automate content customization. Artificial intelligence in many forms.

Brand 108

Brand Content Storytelling Editorial Team 108

Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers. The result?

Content 111

Content Editorial Team Content Creation Engineering 111

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Even better?

Brand 109

Brand Content Editorial Team Editorial 109