Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation?

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

MARCH 1, 2018

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points.

Brand 106

Brand IT Editorial Team Social Media 106

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. Did it happen? Click To Tweet. Will 2018 be?

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

JANUARY 16, 2018

HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. But these are the tip of the iceberg when it comes to AI’s content marketing capabilities. For example: AI can create your content. Automate content customization. Artificial intelligence in many forms.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers. The result?

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Even better?

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples]. CampaignLiveUS Click To Tweet.

Marketing 111

Marketing Content Agency Content Marketing 111