Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. After putting everything he had into working with his team to create excellent content, he was left “frustrated over where his work was going.”. Aim for popular AND substantive content.

Content Marketing 104

Content Marketing Marketing Content Editorial 104

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Choose unwisely and even your strongest content assets might fail. pic.twitter.com/D9zDWXxuDb. Click To Tweet.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Neil Patel

SEPTEMBER 15, 2020

Improve pin quality by creating enticing graphics and stimulating content people will want to share. Pinterest assesses how active you are and whether your content is well received to assess your overall quality as a content creator and pinner. Pinterest debuted The Taste Graph in 2017 to enhance targeting.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 110

Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

FEBRUARY 9, 2018

CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if? HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. CCO: Which content creators inspire you? “What if we wanted to change perceptions?”

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

NOVEMBER 9, 2017

It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Never start your team with the content creators. Have a strategy and editorial plan BEFORE you hire a content creator, says @MicheleLinn.

Content Marketing 101

Content Marketing Editorial Proofreader Content Creator 101

Neil Patel

JANUARY 27, 2021

People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. The average blog post was 808 words in 2014, but was 1142 words in 2017. Those are two of the biggest goals of content marketing in one fell swoop.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

ContentWriters

SEPTEMBER 6, 2023

A bio does not have to be a creative writing masterpiece but should be able to persuade readers that a credible professional wrote the content. Its sequel, China Rich Girlfriend, was released in 2015, and Rich People Problems, the final book in the trilogy, followed in 2017. Author bios are also living pieces.

Education 59

Education Writer Content Creator Brand 59

Content Marketing Institute

AUGUST 9, 2018

Long decried as evidence that AI will herald in a new soulless age, machine-made content is one of the most controversial applications of AI … but, under the right circumstances, it may be the most pro-creative. ArtificialIntelligence under right circumstances, might be the most pro-creative content creator.

Marketing 69

Marketing Retail Entertainment Manufacturing 69

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Facebook is still experimenting with different content types by adding, subtracting, and tweaking to find the right balance for their platform. Dive into your Creative Studio to look at all the advanced tools Facebook offers.

Script 129

Script Engagement Ads Content Creator 129

Moz

OCTOBER 23, 2018

If infographics are no longer the best format for content-based link building, I wanted to find out what was. I’ve often used interactives, surveys, and photographic content, like most people producing story-driven creatives, so I focused on those as my formats for comparison. Impressive stuff in comparison to years gone by.

Brand Awareness 56

Brand Awareness Content Creator Agency Publisher 56

Smart Blogger

JUNE 17, 2024

According to the New York Times, as of May 2017, this increasingly popular blogging platform was up to 60 million unique visitors each month. WordPress.com is a solid cms platform for almost every type of content creators. What we’re saying is… You get a lot for “free.” Who Should Use WordPress.com? You’re in luck.

Blog 105

Blog Blogging Publisher Publishing 105

ProBlogger

DECEMBER 9, 2016

If you’re looking for some direction for 2017, this might just help you figure it out. From a creative director and photographer straight to you. Make 2017 your Best Year Ever | Dotti Media. Perhaps a very fetching rainbow number. 9 Ways to Improve Your Instagram Feed | Khoollect. Love these questions.

Creative Director 45

Creative Director Blog Blogging Content Creator 45

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. HANDPICKED RELATED CONTENT: How to Take Your Travel Content on a Better Trip.

Content Marketing 86

Content Marketing Editorial Healthcare Entertainment 86

Moz

OCTOBER 25, 2019

They likely establish a trust metric of sorts for domains and then seek out information or content that most succinctly answers queries within their trust parameters, but this is just a hypothesis. Their presence in the SERPs grew over 1700% between July 2015 and March 2017, so they certainly exploded in popularity just a few years ago.

Keywords 49

Keywords SEO Content Creator Insurance 49

Content Marketing Institute

DECEMBER 21, 2018

Bottom line: Whether you’re looking for a book to help you reinvent your content marketing or a gift for someone who realizes they need a fresh approach, the shelves are filled with options. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Chan Kim and Renee Mauborgne. Allen Gannett.

Content Marketing 94

Content Marketing Storytelling Marketing Content 94

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

Long Form Content 98

Long Form Content Editorial Team Editorial Content Marketing 98

ProBlogger

OCTOBER 9, 2017

But after reflecting on this conversation from last year it struck me that while I often talk up blogging, and share the benefits of doing it and the tactics of building profit, it may be worth acknowledging some of the hard stuff we face as content creators. The same thing is true of your creative muscles.

Blogger 46

Blogger Content Creator Construction Blog 46

ProBlogger

MAY 7, 2018

It was a place where I could have a creative outlet and talk about the things that interested me. We are going to take people from being in automatic mode with their amazing camera, to having full creative control of that camera. It really was a blog that served me. It was a fun hobby. It was a place where I could express myself.

Blog 49

Blog Blogging Collaboration Social Media 49

Content Marketing Institute

DECEMBER 27, 2017

Though the creative process is unique to every business, plenty of tools can help with generating story ideas, organizing them into relevant content pieces, and getting them into the hands of your target audience. HANDPICKED RELATED CONTENT: 20 Lesser-Known Tools For Smart Content Creators. Brainstorm ideas.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

DECEMBER 13, 2017

Robot content generation excels at drawing conclusions from large amounts of data via @AssociatedPress study. These short, objective pieces may lack any creative storyline beyond the raw data they lay out, but they allow AP to cover 12 times more businesses than they could with human creation. Click To Tweet. Click To Tweet.

Content Creator 107

Content Creator Content Creation Content Storytelling 107

ProBlogger

MAY 1, 2017

Peg: If you are an Adobe Photoshop user, it’s part of the creative cloud. We’ve talked a little bit about using other people’s content. I used to get tons of photos from Flickr but my fear was you can go and change the settings on photos and change the creative commons license. Everything is free in it right now. Peg: Sneaky.

Content 52

Content Blog Blogging Text 52