Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. REI (@REI) November 24, 2017. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team? Define your verbal strategy.

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Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

Content Marketing 109

Content Marketing Marketing Content Social Media 109

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes.

Content Marketing 102

Content Marketing Marketing Content Editorial Team 102

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Time to do more.

Content Marketing 105

Content Marketing Proofreader Marketing Editorial Team 105

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Chris Miller (@Chris_Miller_6) December 15, 2017. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Government Marketing Food 95

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 92

Content Marketing Editorial Healthcare Entertainment 92

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

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Content Marketing Art Director Creative Director Marketing 75

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

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Publisher Publishing Publishing Editorial 106

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 94

Content Marketing Marketing Content Search Engine Optimization 94

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. HANDPICKED RELATED CONTENT : Thinking of Creating Original Research? Click To Tweet.

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Editorial Content Editorial Team Projects 98

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. Create a video series.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Did it happen?

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

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Editorial Team Editorial Content Content Creator 104

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. New Tech Friends on the Marketing Block.

Content Management 110

Content Management Management Content Editorial 110

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: Confused About Agile Marketing? Register today. .

Brand 106

Brand IT Editorial Team Social Media 106

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

Editorial Team 109

Editorial Team Editorial Content Marketing Construction 109

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing.

Brand 106

Brand Contractor Editorial Content 106

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Recruitment Marketing Brand Awareness Editorial Team 110

ProBlogger

APRIL 19, 2017

In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. She became the Executive Editor, running the editorial side of the company. What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger.

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Blogger Editorial Agency Digital Marketing 50

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue.

Brand 103

Brand Storytelling Food Manufacturing 103

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). CCO: What is micro-influencer marketing? Subscribe for your free print copy today.

Recruitment 105

Recruitment Marketing Editorial Team Editorial 105

Neil Patel

NOVEMBER 12, 2020

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. Here are the top meta titles in the SERPs for “How to make content marketing effective.”. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”.

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Keywords SEO Engineering Digital Marketing 145

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Tie your metrics to your adjusted content framework.

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Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

NOVEMBER 21, 2017

If your content marketing strategy includes guest blogging , you’ll set your efforts up for success if you (or your writer) understand how to be a good guest. Guest blogging is an excellent opportunity for your content marketing strategy to extend your reach beyond the four virtual walls of your brand. Image source.

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Management Blog Blogging Editorial 111

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Here’s how you can use the pillar-and-cluster approach to create content that ranks in organic search.

Content 109

Content Editorial Team Manufacturing Keywords 109

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 111

Marketing Content Agency Content Marketing 111

Content Marketing Institute

MAY 3, 2018

Do I understand what’s available in the content part of our martech stack? You may have seen this image , which shows the ever-growing landscape of marketing technology. Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. Take control of content-tech decisions.

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Content Content Management System Editorial Content Marketing 100

Content Marketing Institute

JANUARY 8, 2018

It’s not that content marketers lack ideas. HANDPICKED RELATED CONTENT: The 3 Behaviors Driving the Most Creative Content Marketers. The art of the content project pitch. Great #content pitches get people excited about what’s possible, says @carlajohnson. Something safe. Does this sound familiar?

Creativity 111

Creativity IT Content Projects 111

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?

Long Form Content 101

Long Form Content Editorial Team Editorial Content Marketing 101

Content Marketing Institute

NOVEMBER 14, 2018

For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. 17 SEO Misfires to Avoid With Website Content Marketing. 2017 Local Search Ranking Factors (Moz). 2017 Local SEO Ranking Factors (Local SEO Guide). Searchmetrics Ranking Factors 101.

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Pharmaceutical SEO Editorial Team Editorial 86