Content Marketing Institute

NOVEMBER 14, 2018

For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. 17 SEO Misfires to Avoid With Website Content Marketing. 2017 Local Search Ranking Factors (Moz). 2017 Local SEO Ranking Factors (Local SEO Guide). Searchmetrics Ranking Factors 101.

Pharmaceutical 84

Pharmaceutical SEO Editorial Team Editorial 84

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Creating content is not the difficult part of content marketing. This is a sure sign iQ content is paying off.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). CCO: What is micro-influencer marketing? Subscribe for your free print copy today.

Recruitment 102

Recruitment Marketing Editorial Team Editorial 102

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Did it happen? Will 2018 be?

Management 86

Management Electronics Media Architecture 86

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: Confused About Agile Marketing? Register today. .

Brand 102

Brand IT Editorial Team Social Media 102

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. Content syndication.

Editorial Team 99

Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 108

Brand Content Storytelling Editorial Team 108

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. Create a video series.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Here’s how you can use the pillar-and-cluster approach to create content that ranks in organic search.

Content 108

Content Editorial Team Manufacturing Keywords 108

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. Example: Let’s say you work for a workflow software company, and you want more content marketing teams using your platform.

Editorial 92

Editorial Content Editorial Team Projects 92

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

APRIL 24, 2018

TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

Content 111

Content Editorial Team Content Creation Engineering 111

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 110

Marketing Content Agency Content Marketing 110

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Well, guess what? Why this works. LukeKintigh Click To Tweet.

Brand 104

Brand Contractor Editorial Content 104

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Other content was complete stories.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?

Long Form Content 98

Long Form Content Editorial Team Editorial Content Marketing 98

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Enter third-party review websites. Click To Tweet.

Editorial Team 111

Editorial Team Content Editorial Landing Page 111

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them. Flip books.

Blog Post 111

Blog Post Post Content Blog 111