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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. When I chat with marketers about their teams, the biggest cry I hear is for someone to create the content: often writers, but also videographers, podcasters, etc.

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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. Owners, creative directors, writers, in-house and agency SEOs, and many other types of practitioners contribute to marketing local businesses and participate in our initiative. As mentioned, the 2019 Moz State of the Local SEO Industry report placed it first.

Agency 56
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. Owners, creative directors, writers, in-house and agency SEOs, and many other types of practitioners contribute to marketing local businesses and participate in our initiative. As mentioned, the 2019 Moz State of the Local SEO Industry report placed it first.

Agency 56
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Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

Charlene Putney is an award-winning writer, professional speaker and university lecturer. She's also the co-creator of LAIKA, an AI-powered creativity tool. AI-powered creativity tools for writers. Data licensing and how fine-tuning models might benefit creatives. Show Notes. Copyright, bias, and plagiarism.

Writing 98