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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

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Is AI the end of human creativity as we know it?

Content Hacker

Google has confirmed they’re working on an entirely new search engine ( Project Magi ). What Marketing Experts I Trust Say About AI Joe Pulizzi Made An Eerily True Prediction In 2017, Joe Pulizzi predicted that by most of content would be automated in a few short years. Our creativity and empathy are what make us irreplaceable.

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27 Ideas to Break Your Creative Slump

Content Marketing Institute

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

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The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)

Content Marketing Institute

Creativity. We’ve gone from pitching wildly creative ideas every day to floating mildly interesting ideas once every six months. It’s just that we’ve been beaten into believing that we’re not creative because we’ve heard “NO!” Hearing “no” too many times beats down our creativity, says @carlajohnson. We all want it.

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The Importance Of Confident Creative Direction, Voice, And Taste, In Generative AI Art With Oliver Altair

The Creative Penn

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

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10 years of Freelancing + A much-needed pause

Kayleigh Moore

For a while, I was writing up annual “year in review” recaps as a form of reflection: 2015 year in review 2016 year in review 2017 year in review 2018 year in review 2019 year in review 2020 year in review (Apologies for a few (now) broken links and some cringey writing in there…I was a baby, okay?)

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How to Train Your Brain to Be Creative: Lessons for Marketers

Content Marketing Institute

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.