The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

Publisher 98

Publisher Publishing Publishing Banking 98

Jane Friedman

MAY 30, 2023

In spring 2017, after learning that an aspiring nonfiction author would need a book proposal to find a publisher, I enrolled in a two-Saturday proposal writing class at UCLA Extension Writers’ Program. Today’s post is by author and educator Lena Nelson , author of America’s Youngest Ambassador.

Publisher 134

Publisher Publishing Publishing Education 134

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 98

Recruitment Manufacturing Social Media Creativity 98

The Creative Penn

JANUARY 26, 2023

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

Creativity 98

Creativity Projects Government Text 98

Neil Patel

AUGUST 27, 2021

Do people tell you that you should try using your creative skills to make a living? In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. If you’re charging $75 per month but only publishing two newsletters, you may lose subscribers.

Audience 137

Audience Social Media Creativity Writer 137

Content Marketing Institute

DECEMBER 4, 2017

They don’t have to spend time and budget on creative content – other than a tantalizing invitation – to draw thousands of people to eat, drink, be merry, and wear white. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective).

Content 111

Content Education Content Marketing Promotion 111

ProBlogger

DECEMBER 26, 2017

It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect. We received so many stories, some of which have been published on the ProBlogger podcast. Ghandi (May 2017). – Jenny (July 2017). in July 2017.

Blogger 50

Blogger Blog Blogging Finance 50

ProBlogger

APRIL 19, 2017

Here are a few of my favourites: How Creatives Should Negotiate via Tim Ferris. I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. Alexis Grant.

Blogger 50

Blogger Editorial Agency Digital Marketing 50

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 111

Brand Storytelling Creativity Content Marketing 111

Jane Friedman

NOVEMBER 1, 2023

And a great way to do this is by publishing a nutshell version of your big, central idea in essay form. How it worked for me In the summer of 2017, after months of pitching with no luck, I finally found a home for the essay I was dying to write. Restarted my creative drive. Begin with your top choices and work down from there.

Concept 108

Concept Freelance Publisher Publishing 108

ProBlogger

JANUARY 24, 2017

From time to time, we all need to brush up on our creative problem solving skills and remind ourselves that it’s OK to be disruptive and take risks. Getting published at notable outlets is a big deal for any marketer. But getting a publisher’s ear can be easier said than done. Tell a story and be creative. Be creative!

Blog 49

Blog Blogging Creativity Brand Awareness 49

Jane Friedman

MARCH 4, 2024

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. I feel confident that my free newsletter will not stop publishing until I retire from writing and publishing. Children’s author Meg Medina has a newsletter like this, as do many published authors.

Writer 128

Writer Publisher Publishing Publishing 128

ProBlogger

JANUARY 24, 2017

From time to time, we all need to brush up on our creative problem solving skills and remind ourselves that it’s OK to be disruptive and take risks. Getting published at notable outlets is a big deal for any marketer. But getting a publisher’s ear can be easier said than done. Tell a story and be creative. Be creative!

Blog 48

Blog Blogging Creativity Brand Awareness 48

Jane Friedman

FEBRUARY 16, 2023

Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. Verna said, “It’s the same content, but just repurposing it by changing one or two things—the text, the song, the intro clip—that’s where you can get really creative.

Social Media 134

Social Media Text Sales Publisher 134

Neil Patel

DECEMBER 26, 2020

For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Take a look at the Inbound 2017 event page from years ago. Publish a few snaps about the planning phases of your event. But how do you actually go about promoting an event with it?

Promotion 145

Promotion Social Media Content Creation Ads 145

Content Marketing Institute

DECEMBER 5, 2018

To find fresh research, limit your searches to a recent time span: Search for industry terms to see the research published in that time frame. A good book on your subject acts as a lens to view that world, sparking your creativity. Publish as a video or podcast. Transcribe and publish as a blog post.

Content Creator 109

Content Creator Content Creativity Content Marketing 109

Grammarly

MAY 17, 2023

SKILLS Content Marketing B2B & B2C Brand Management Leadership Hubspot, HootSuite, Adobe Creative Suite, Notion, Slack AWARDS Best Research Award presented at AAF NSAC competition finals. University of Iowa College of Medicine, Iowa City, IA August 2021-Present | Anticipated May 2026 B.A., Minors in philosophy and psychology.

Medical 122

Medical Transportation Education Hospitality 122

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Give reality a little creative license. SarahMidMO Click To Tweet.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. COPE stands for “create once, publish everywhere.”). Create Once, Publish Everywhere (COPE) often is wrong way to go with images, says @BuddyScalera. Click To Tweet. intelcontent Click To Tweet.

Marketing 111

Marketing Government Engineering Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 111

Content Marketing Storytelling Marketing Content 111

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls.

Editorial 85

Editorial Art Director Agency Publisher 85

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. Chris Miller (@Chris_Miller_6) December 15, 2017. A cruise line writes romance stories. Let’s all rock our quirk.

Content Marketing 95

Content Marketing Government Marketing Food 95

Content Marketing Institute

NOVEMBER 1, 2017

Publishing every day – or even a few times a week – is time-consuming. HANDPICKED RELATED CONTENT: You Are Publishing Too Much (and Failing). Value creativity and craft in content output. Worse yet, 32% of those in the young/first steps strongly disagree that their organization values creativity. Click To Tweet.

Manufacturing 108

Manufacturing Content Marketing Marketing Editorial 108

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. 38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. The average blog post was 808 words in 2014, but was 1142 words in 2017. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

AUGUST 24, 2018

edition in October 2017. The sessions include infographics, case studies, videos, guides, and cheat sheets and have attracted 15,000 visits since the series’ November 2017 launch. Creative inspiration can come from anywhere: an LP record sleeve, a great band, a TV show. The Sophisticated Marketer Quarterly.

Marketing 83

Marketing Entertainment Social Media Content Marketing 83

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 99

Content Editorial Freelance Projects 99

Content Marketing Institute

NOVEMBER 12, 2017

It certainly can’t write a creative story (yet), but here’s a look at a few sentences written by Quill around the performance of mutual funds: The energy sector was the main contributor to relative performance, led by stock selection in energy equipment and services companies. WashPost HS Sports (@WashPostHS) September 2, 2017.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. It’s critical.”. Even better?

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

NOVEMBER 11, 2017

Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company. 05:25): Welcome to Episode 208: Recorded live on November 5, 2017 (Running time: 1:05:08). (06:45): Download this week’s PNR: This Old Marketing podcast. Show details. (00:01):

Content Marketing 99

Content Marketing Marketing Content Contractor 99

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes.

Content Marketing 105

Content Marketing Proofreader Marketing Editorial Team 105

Content Marketing Institute

AUGUST 9, 2018

Long decried as evidence that AI will herald in a new soulless age, machine-made content is one of the most controversial applications of AI … but, under the right circumstances, it may be the most pro-creative. ArtificialIntelligence under right circumstances, might be the most pro-creative content creator. Let me explain.

Marketing 74

Marketing Retail Entertainment Manufacturing 74

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. I, for one, can’t design myself out of a box, so I’m always grateful for CMI Creative Director Joseph Kalinowski.). What formats are best for our purposes?

Content Marketing 105

Content Marketing Editorial Proofreader Content Creator 105

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Creative gear. Decide: Influencer relations or influencer marketing?

Brand 108

Brand Marketing Social Media Consulting 108

Content Marketing Institute

JUNE 27, 2018

However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. Instant, one-click publishing is what makes Scoop.it!

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. In 2019, Facebook’s head of global creative strategy Rick Van Veen told Variety , We’re still figuring it out and learning. Dive into your Creative Studio to look at all the advanced tools Facebook offers. Here in the U.S.,

Script 129

Script Ads Engagement Content Creator 129

Kayleigh Moore

JANUARY 6, 2022

I cut my reporting work back quite a bit this past year, pitching and publishing just a few pieces on retail trends and sustainable fashion over the past 12 months. I did, however, start writing for The Quality Edit , which has been a fun team to be part of and gives me a bit more creative freedom than business-style reporting.

Retail 130

Retail Consulting Freelance Food 130