Publishing Trends

AUGUST 5, 2024

Raquel Pelzel will join Voracious as editorial director on September 3rd, reporting to Michael Szczerban. She was previously editorial director for cooking at Clarkson Potter. Jaquette currently serves as the executive director of the American Literary Translators Association , an organization she has led since 2017.

Editorial 40

Editorial Copy Editor Proofreader Publisher 40

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. Unfetter your thinking before you make editorial plans.

Content Marketing 104

Content Marketing Marketing Content Editorial 104

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.).

Publishing 104

Publishing Publishing Publisher Editorial 104

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017.

Editorial 92

Editorial Content Editorial Team Projects 92

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development.

Content Marketing 101

Content Marketing Editorial Proofreader Content Creator 101

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. As Victor says, “If an editorial team is really good , don’t mess with them.”. If an editorial team is really good, don’t mess with them, says @wvictorgao. Did it happen?

Management 86

Management Electronics Media Architecture 86

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.    As you can probably guess, we don’t do things the same way anymore.

Blog Post 85

Blog Post IT Post Writing 85

Content Marketing Institute

NOVEMBER 30, 2017

At Red Hat, marketing focuses on quarterly editorial themes, most of which are derived from or directly related to the customer challenges. “By HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. How’s that effort going? Tell us in the comments.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

Content Marketing 70

Content Marketing Art Director Creative Director Marketing 70

Neil Patel

NOVEMBER 12, 2020

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”. You can use them to help plan your editorial calendar. Title Tags. Viewport tags.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. .” (00:33): Robert muses on this week’s theme: Understanding your power, and how to wield it. (06:12):

Content Marketing 100

Content Marketing Marketing Content Advertising 100

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Stay plugged in to audience needs.

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 105

Manufacturing Content Marketing Marketing Editorial 105

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 99

Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

NOVEMBER 14, 2018

2017 Local Search Ranking Factors (Moz). 2017 Local SEO Ranking Factors (Local SEO Guide). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018.

Pharmaceutical 84

Pharmaceutical SEO Editorial Team Editorial 84

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 100

Brand Storytelling Food Manufacturing 100

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Data/research. I’d love to hear about it in the comments.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 85

Content Marketing Editorial Healthcare Entertainment 85

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Chris Miller (@Chris_Miller_6) December 15, 2017. Tastes like justice,” says one of the attorneys after drinking his lemonade.

Content Marketing 93

Content Marketing Government Marketing Food 93

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. A lot, it turns out.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 108

Content Marketing Marketing Content Retail 108

The Subversive Copy Editor

JANUARY 16, 2023

Hamilton explains the different kinds of editors (developmental, substantive, copyeditor, proofreader), then addresses a raft of questions and misconceptions about the editorial process. Chicago: University of Chicago Press, 2017. Both posts include links to other valuable resources. Hamilton, Chantel. “ Harnby, Louise. “

Proofreader 52

Proofreader Writer Editorial Publishing 52

Content Marketing Institute

MARCH 1, 2018

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. These scientists spent months setting up and running the tests. No one post can provide all relevant tools in the space.

Brand 102

Brand IT Editorial Team Social Media 102

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.

Brand 104

Brand Contractor Editorial Content 104

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Use @Triberr to exchange ideas & accolades in a professionally focused group.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Buffer

JULY 27, 2017

sessions in May 2017. Cadence Finding the right cadence to meet our goals Over the years we’ve realized the importance of editorial cadence and heading into 2017, we decided it was something we wanted to focus on heavily. There is no one right editorial cadence. 2 ways we streamline our editorial communication 1.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Content Marketing 99

Content Marketing Marketing Content Editorial Team 99

Content Marketing Institute

MAY 30, 2018

As we found in the 2017 survey, most organizations (93%) view content as a business asset – an asset or process where there is direct investment and increasing value over time. Special thanks to Kim Moutsos, CMI’s VP of editorial, for her assistance with this article. What to Consider When It’s Time for New Marketing Technology.

Content Management 109

Content Management Management Content Editorial 109

Content Marketing Institute

APRIL 6, 2018

REI (@REI) November 24, 2017. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. For the 3rd year running, we’re closed on Black Friday and paying employees to spend the day outdoors. Are you with us today? OptOutside pic.twitter.com/nXeOz4HKgJ. — Conclusion.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

NOVEMBER 28, 2017

Ian Faison (@ianfaison) November 15, 2017. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. FANTASTIC read: [link] #thisoldmarketing. —

Editorial Team 106

Editorial Team Editorial Content Marketing Construction 106

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 110

Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Finally, think about how your research will dovetail with the other themes on your editorial calendar. It’s time to look around for new ideas.

Content 96

Content Editorial Freelance Projects 96

Content Marketing Institute

JUNE 12, 2018

HANDPICKED RELATED CONTENT: A Template to Simplify Your Editorial Reporting . The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. That’s why your reports must demonstrate how content marketing drives customers to act, and that action is not limited to an ultimate purchase.

Content Marketing 108

Content Marketing Marketing Content Social Media 108

Content Marketing Institute

DECEMBER 15, 2017

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. CCO: What is micro-influencer marketing? Burns: Our micro-influencer program seeks superfans of Tom’s of Maine.

Recruitment 102

Recruitment Marketing Editorial Team Editorial 102

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes.

Content Marketing 103

Content Marketing Proofreader Marketing Editorial Team 103

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms.

Brand 108

Brand Content Storytelling Editorial Team 108