Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017.

Editorial 98

Editorial Content Editorial Team Projects 98

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. As Victor says, “If an editorial team is really good , don’t mess with them.”. If an editorial team is really good, don’t mess with them, says @wvictorgao. Did it happen?

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. .” (00:33): Robert muses on this week’s theme: Understanding your power, and how to wield it. (06:12):

Content Marketing 105

Content Marketing Marketing Content Advertising 105

Melanie Saxton

MAY 26, 2023

They moved from Clear Lake to The Woodlands in 2017 to be close to family, and absolutely love the community. “I I would love to work on your books , web content, blogs , white papers , and editorial for magazines and journals. She has served on The Woodlands Township board since 2019. She and her husband, attorney Robert W.

Writer 130

Writer Food Banking Government 130

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 108

Manufacturing Content Marketing Marketing Editorial 108

Neil Patel

NOVEMBER 12, 2020

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”. You can use them to help plan your editorial calendar. Title Tags. Viewport tags.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Stay plugged in to audience needs.

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 104

Editorial Team Editorial Content Content Creator 104

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Data/research. I’d love to hear about it in the comments.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. A lot, it turns out.

Audience 111

Audience Editorial Team Editorial Social Media 111

Buffer

AUGUST 29, 2023

Here’s a throwback to how our team worked together back in 2017.) Editorial Review : Every two weeks, we have an editorial meeting to review the next two weeks of content, check in on timelines, ensure that we have enough variety and cover any timely topics, and plan for upcoming vacations.

Collaboration 109

Collaboration Content Editorial Social Media 109

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 103

Brand Storytelling Food Manufacturing 103

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Content Marketing Institute

MARCH 1, 2018

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. These scientists spent months setting up and running the tests. No one post can provide all relevant tools in the space.

Brand 106

Brand IT Editorial Team Social Media 106

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Use @Triberr to exchange ideas & accolades in a professionally focused group.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.

Brand 106

Brand Contractor Editorial Content 106

Content Marketing Institute

APRIL 6, 2018

REI (@REI) November 24, 2017. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. For the 3rd year running, we’re closed on Black Friday and paying employees to spend the day outdoors. Are you with us today? OptOutside pic.twitter.com/nXeOz4HKgJ. — Conclusion.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

NOVEMBER 28, 2017

Ian Faison (@ianfaison) November 15, 2017. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. FANTASTIC read: [link] #thisoldmarketing. —

Editorial Team 109

Editorial Team Editorial Content Marketing Construction 109

Content Marketing Institute

MAY 30, 2018

As we found in the 2017 survey, most organizations (93%) view content as a business asset – an asset or process where there is direct investment and increasing value over time. Special thanks to Kim Moutsos, CMI’s VP of editorial, for her assistance with this article. What to Consider When It’s Time for New Marketing Technology.

Content Management 110

Content Management Management Content Editorial 110

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Recruitment 110

Recruitment Marketing Brand Awareness Editorial Team 110

Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

Content Marketing 75

Content Marketing Art Director Creative Director Marketing 75

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 92

Content Marketing Editorial Healthcare Entertainment 92

Content Marketing Institute

DECEMBER 15, 2017

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. CCO: What is micro-influencer marketing? Burns: Our micro-influencer program seeks superfans of Tom’s of Maine.

Recruitment 105

Recruitment Marketing Editorial Team Editorial 105

Content Marketing Institute

JUNE 12, 2018

HANDPICKED RELATED CONTENT: A Template to Simplify Your Editorial Reporting . The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. That’s why your reports must demonstrate how content marketing drives customers to act, and that action is not limited to an ultimate purchase.

Content Marketing 109

Content Marketing Marketing Content Social Media 109

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Chris Miller (@Chris_Miller_6) December 15, 2017. Tastes like justice,” says one of the attorneys after drinking his lemonade.

Content Marketing 95

Content Marketing Government Marketing Food 95

Content Marketing Institute

NOVEMBER 14, 2018

2017 Local Search Ranking Factors (Moz). 2017 Local SEO Ranking Factors (Local SEO Guide). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018.

Pharmaceutical 86

Pharmaceutical SEO Editorial Team Editorial 86

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Content Marketing 102

Content Marketing Marketing Content Editorial Team 102

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher.

Editorial 85

Editorial Art Director Agency Digital Media 85

Content Marketing Institute

NOVEMBER 30, 2017

At Red Hat, marketing focuses on quarterly editorial themes, most of which are derived from or directly related to the customer challenges. “By HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. How’s that effort going? Tell us in the comments.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

NOVEMBER 21, 2017

Or if the blog you’re approaching does republish content, disclose it in your submission with phrasing such as “originally published on ABC Blog on July 5, 2017.”. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Image source. Write to an appropriate length. johnhall Click To Tweet.

Management 111

Management Blog Blogging Editorial 111

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Finally, think about how your research will dovetail with the other themes on your editorial calendar. It’s time to look around for new ideas.

Content 99

Content Editorial Freelance Projects 99

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes.

Content Marketing 105

Content Marketing Proofreader Marketing Editorial Team 105

Content Marketing Institute

APRIL 16, 2018

My company did one last year, 2017 Google Search Click Through Rate Study , which found the top position attracts 21% of clicks, while the second and third positions generate 10% and 7.5% Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. of clicks, respectively.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

JANUARY 8, 2018

HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017. And if we’re going to be successful pitching new ideas, we have to do it, too. Click To Tweet.

Creativity 111

Creativity IT Content Projects 111

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained.

Content 109

Content Editorial Team Manufacturing Keywords 109