Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. 7 Best Practices (and Tools) for Managing Your Remote Content Team.

Brand 102

Brand IT Editorial Team Social Media 102

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. I’d love to hear about it in the comments.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

APRIL 16, 2018

My company did one last year, 2017 Google Search Click Through Rate Study , which found the top position attracts 21% of clicks, while the second and third positions generate 10% and 7.5% A few years ago, search marketers needed a landing page for each variation of the keyword because search engines focused on exact keyword matching.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. In fact, as Aleh Barysevich uncovered in the study SEO PowerSuite’s Link Building in 2017 , SEO professionals consider research to be the most efficient type of content for getting backlinks.). Share in the comments.

Editorial 92

Editorial Content Editorial Team Projects 92

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 110

Marketing Content Agency Content Marketing 110

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). Add credibility to website and landing pages. Focus on landing pages with the most traffic or the best leads to conversions. Enter third-party review websites. Click To Tweet.

Editorial Team 111

Editorial Team Content Editorial Landing Page 111

Content Marketing Institute

OCTOBER 20, 2017

When CMI founder Joe Pulizzi said almost a year ago that the custom print magazine would be a trend in content marketing in 2017 , I confess I did not understand. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Flip books. Conclusion. Do you use visuals in your blog posts?

Blog Post 111

Blog Post Post Content Blog 111