Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

Brand 102

Brand IT Editorial Team Social Media 102

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Chris Miller (@Chris_Miller_6) December 15, 2017.

Content Marketing 93

Content Marketing Government Marketing Food 93

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 92

Editorial Content Editorial Team Projects 92

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. What else can I tell them?”

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 108

Brand Content Storytelling Editorial Team 108

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

JUNE 27, 2018

However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. Instant, one-click publishing is what makes Scoop.it!

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. WashPost HS Sports (@WashPostHS) September 2, 2017. Here’s an example of what that looks like. (It

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. The topic clusters model. Topic cluster model explained.

Content 108

Content Editorial Team Manufacturing Keywords 108

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

Brand 104

Brand Contractor Editorial Content 104

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

Long Form Content 98

Long Form Content Editorial Team Editorial Content Marketing 98

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Cortex is one such company.

Marketing 110

Marketing Content Agency Content Marketing 110

Content Marketing Institute

OCTOBER 20, 2017

That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. When CMI founder Joe Pulizzi said almost a year ago that the custom print magazine would be a trend in content marketing in 2017 , I confess I did not understand. your article is ready.

Blog Post 111

Blog Post Post Content Blog 111