Remove 2017 Remove Editorial Remove Promotion
article thumbnail

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles. Conclusion.

article thumbnail

The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. Promote the difference that marketers make in the world. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Before I joined the CMI editorial team in September, the same was true for me. Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.).

Publisher 106
article thumbnail

Writer and Editor in The Woodlands, Texas — Women of the Boardroom

Melanie Saxton

Meet the dynamic women who are instrumental in governing, guiding, promoting, and sustaining our community, some for decades and some more recently. They moved from Clear Lake to The Woodlands in 2017 to be close to family, and absolutely love the community. “I She has served on The Woodlands Township board since 2019.

Writer 130
article thumbnail

Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

Brand 110
article thumbnail

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media.

SEO 111
article thumbnail

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. They give the steps to use earned and paid media promotion, too. Use social to promote the post.