Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media.

SEO 111

SEO Social Media Content Editorial 111

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.    As you can probably guess, we don’t do things the same way anymore.

Blog Post 85

Blog Post IT Post Writing 85

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated. Click To Tweet. Click to enlarge.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. They give the steps to use earned and paid media promotion, too. Use social to promote the post.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

Content Marketing 93

Content Marketing Government Marketing Food 93

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 85

Content Marketing Editorial Healthcare Entertainment 85

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.

Brand 104

Brand Contractor Editorial Content 104

Content Marketing Institute

MARCH 1, 2018

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. These scientists spent months setting up and running the tests.

Brand 102

Brand IT Editorial Team Social Media 102

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Social media promotion: Zapier. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Workflow automation: IFTTT. Cost: Free.

Content Marketing 103

Content Marketing Proofreader Marketing Editorial Team 103

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 99

Editorial Team Editorial Content Content Creator 99

Buffer

JULY 27, 2017

sessions in May 2017. The 3-step system behind our blog growth In this post, we’ll draw back the curtains and share the three-step process we use to grow this blog: Audience Cadence Promotion Feel free to click on the bullet point that interests you the most to skip to that step. There is no one right editorial cadence.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 105

Manufacturing Content Marketing Marketing Editorial 105

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 110

Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

NOVEMBER 21, 2017

Or if the blog you’re approaching does republish content, disclose it in your submission with phrasing such as “originally published on ABC Blog on July 5, 2017.”. Promote, respond, monitor. Promote your content. Promote #content in relevant #LinkedIn groups to drive traffic to article & publisher’s site.

Management 111

Management Blog Blogging Editorial 111

Content Marketing Institute

NOVEMBER 28, 2017

Ian Faison (@ianfaison) November 15, 2017. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi. FANTASTIC read: [link] #thisoldmarketing. — Robert also put together the introduction.

Editorial Team 106

Editorial Team Editorial Content Marketing Construction 106

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Promotion of blog posts through social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model.

Content 108

Content Editorial Team Manufacturing Keywords 108

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Promotion, the fourth category of the AI framework, relates to AI for social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Production. Performance.

Marketing 110

Marketing Content Agency Content Marketing 110

Content Marketing Institute

JANUARY 8, 2018

You’re probably familiar with the “four Ps” of marketing (price, product, promotion, and place). HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017. Click To Tweet.

Creativity 111

Creativity IT Content Projects 111

Moz

OCTOBER 22, 2018

Editorial summary This is generated by Google via unconfirmed processes and is meant to provide a summarized description of the business. Provided that the additional number matches what Google finds on the website, no serious problems have been reported from utilizing this strategy since it was first suggested in 2017. Controllable?

Editorial 54

Editorial Landing Page Utilities Persuasion 54

ProBlogger

DECEMBER 25, 2016

If you want to get noticed, you need to go against the grain, write better headlines, use compelling visuals, and master the art of promotion. Excellent for everyone who is about to write an editorial calendar for 2017 , or who would love some new ideas. 7 Steps to Writing Killer Blog Posts That Actually Get Noticed – and Read!

Post 48

Post Content Editorial Social Media 48

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. How to Create a Successful Editorial Calendar.

Editorial 50

Editorial Social Media Blog Blogging 50

Content Marketing Institute

APRIL 19, 2018

We promoted the magazine and restaurant and all their followers with several shares. A researched editorial calendar built six to 12 months in advance will serve as a foundation for the long term, particularly when you’re extremely busy and have less time to think. McCormick, Bert Wolfe Toyota. All You Need to Know Now.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. How to Create a Successful Editorial Calendar.

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

MARCH 21, 2018

In 2017, the Northwestern University Wildcats played for the first time ever, becoming the 318 th school to play in the history of the tournament (and the only college debuting that year in the national tournament). Set up your editorial calendar at a pace that works for both your content team and your audience. Celebrate being No.

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Content Marketing Institute

MARCH 28, 2018

It’s helpful (versus promotional ) content. Reported data should benefit the audience, not be promotional in nature. Reported data should benefit the audience, not be promotional in nature, says @LisaBeets. I’m talking about collecting data to produce various types of content (e.g., Read more >> Click To Tweet.

Consulting 102

Consulting Projects Recruitment Government 102

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. What we’re doing is promoting that bundle over a series of weeks.

Blog 38

Blog Blogging Search Engine Optimization Social Media 38

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. That’s the thing most people get wrong – is they say, “I would love you to be on my show” instead of saying, “Hey, I think I can help you promote your book.

Social Media 32

Social Media Blog Blogging Media 32

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. That’s the thing most people get wrong – is they say, “I would love you to be on my show” instead of saying, “Hey, I think I can help you promote your book.

Social Media 22

Social Media Blog Blogging Media 22

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. What we’re doing is promoting that bundle over a series of weeks.

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

ProBlogger

MAY 7, 2018

Simply understanding that gives me ideas for content, but it also gives me a way to promote my blog as well, and to drive traffic to it. It’s so much easier to drive traffic if you promote using the transformation rather than your topic. We promote servers and web press tools along the way.

Blog 49

Blog Blogging Collaboration Social Media 49

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. This is fundamental — there is no point in promoting or building links to an unhealthy site. Link Building has Changed.

Keywords 145

Keywords Text SEO Social Media 145

Neil Patel

APRIL 9, 2021

Google opened its post feature it to all businesses in 2017. Some examples include: Highlighting a new line of fall clothing with various product images Showcasing an upcoming event you are trying to promote Using a gif to relive a game-winning shot with your audience Sharing a text update on a recent company advancement.

Sales 145

Sales IT Text Retail 145

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. January 2017–June 2018. However, I firmly believe that the homepage redesign (in July 2017) was a tremendous enabler of growth.

Media 49

Media SEO Sales Keywords 49

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Enterprise content marketing is an exercise in collaboration. The 40-person team handles: Social media.

Storytelling 60

Storytelling Entertainment Social Media Collaboration 60

Content Marketing Institute

OCTOBER 20, 2017

You can upload that meme on social media to promote your blog post. For example, Neil Patel chose a photo of a student to promote his online courses for entrepreneurs. When CMI founder Joe Pulizzi said almost a year ago that the custom print magazine would be a trend in content marketing in 2017 , I confess I did not understand.

Blog Post 111

Blog Post Post Content Blog 111