ProBlogger

APRIL 19, 2017

I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” She became the Executive Editor, running the editorial side of the company. What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. Alexis Grant.

Blogger 50

Blogger Editorial Agency Digital Marketing 50

Buffer

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter. Enter our content calendar.

Collaboration 109

Collaboration Content Editorial Social Media 109

Melanie Saxton

MAY 26, 2023

Article by Melanie Saxton Photography by Bex Wood Originally published in The Woodlands City Lifestyle Our hats are off to four remarkable leaders in The Woodlands. They moved from Clear Lake to The Woodlands in 2017 to be close to family, and absolutely love the community. “I I hope you enjoy the article!

Writer 130

Writer Food Banking Government 130

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. As Victor says, “If an editorial team is really good , don’t mess with them.”. If an editorial team is really good, don’t mess with them, says @wvictorgao. Did it happen?

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. HANDPICKED RELATED CONTENT: Editorial Calendar Tools & Templates. “If Publishing every day – or even a few times a week – is time-consuming.

Manufacturing 108

Manufacturing Content Marketing Marketing Editorial 108

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. .” (00:33): Robert muses on this week’s theme: Understanding your power, and how to wield it. (06:12):

Content Marketing 105

Content Marketing Marketing Content Advertising 105

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 106

Brand Contractor Editorial Content 106

Neil Patel

NOVEMBER 12, 2020

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”. You can use them to help plan your editorial calendar. Title Tags. Viewport tags.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls.

Editorial 85

Editorial Art Director Agency Publisher 85

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Ian Faison (@ianfaison) November 15, 2017. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Robert also put together the introduction.

Editorial Team 109

Editorial Team Editorial Content Marketing Construction 109

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Stay plugged in to audience needs.

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Resolved to do better, in 2016 we began creating premium content monthly.

Brand 106

Brand IT Editorial Team Social Media 106

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Recruitment 110

Recruitment Marketing Brand Awareness Editorial Team 110

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? TIP: An easy way to review what’s been published on a particular topic is to click on the category or other tags to see all the posts on that subject. Most blogs don’t accept content that’s been published elsewhere. Guest #blogging doesn’t stop when your post is published.

Management 111

Management Blog Blogging Editorial 111

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 103

Brand Storytelling Food Manufacturing 103

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 99

Content Editorial Freelance Projects 99

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 92

Content Marketing Editorial Healthcare Entertainment 92

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

JANUARY 8, 2018

LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! . HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Think about the pitch we started with (“ LEGO publishes a magazine…. Our ideas aren’t bad.

Creativity 111

Creativity IT Content Projects 111

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 105

Content Marketing Proofreader Marketing Editorial Team 105

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. WashPost HS Sports (@WashPostHS) September 2, 2017. Here’s an example of what that looks like. (It

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Chris Miller (@Chris_Miller_6) December 15, 2017.

Content Marketing 95

Content Marketing Government Marketing Food 95

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. Here’s a behind-the-scenes look at my typical writing process from start to publish. Add final touches and publish With the draft polished, it’s time for final touches and publishing.

Blog Post 83

Blog Post IT Post Writing 83

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

Long Form Content 101

Long Form Content Editorial Team Editorial Content Marketing 101

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. The topic clusters model. Topic cluster model explained.

Content 109

Content Editorial Team Manufacturing Keywords 109

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Cortex is one such company.

Marketing 111

Marketing Content Agency Content Marketing 111

Content Marketing Institute

APRIL 19, 2018

A researched editorial calendar built six to 12 months in advance will serve as a foundation for the long term, particularly when you’re extremely busy and have less time to think. We usually publish three data-driven studies a week, but we sometimes scale back to one a week when things are slow. Make a pre-emptive strike.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. In 2017, the Northwestern University Wildcats played for the first time ever, becoming the 318 th school to play in the history of the tournament (and the only college debuting that year in the national tournament). Pick the metric (i.e.,

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 sessions in May 2017. sessions in May 2017. How we decide which posts to write We come up with many ideas but they don’t all get published on our blog. million visits every month.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

NOVEMBER 13, 2017

Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Editorial planning. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable.

Content Marketing 94

Content Marketing Marketing Content Search Engine Optimization 94

Publishing Trends

AUGUST 5, 2024

PEOPLE Bob Miller , founder, president, and publisher of Flatiron Books is leaving the company. Celadon president and publisher Deb Futter will be Miller’s replacement and will now be president and publisher of Celadon Books & Flatiron Books. She was previously editorial director for cooking at Clarkson Potter.

Editorial 40

Editorial Copy Editor Proofreader Publisher 40

Content Marketing Institute

MARCH 28, 2018

You’ll look for any secondary research – information already published on the subject matter. At CMI, we often publish one main report around a research study and spin it off into other tactics. Is the data already available? Once you’re clear on the objective, it’s time to move into the exploratory stage of research.

Consulting 104

Consulting Projects Recruitment Government 104

ProBlogger

DECEMBER 5, 2016

Or you can release a pre holiday guide of awesome which is a series of your best bonuses (that you’ve just uncovered in your spring clean up) that has given you a whole new lease of life, and extra revenue, for the holidays and into 2017. Put the finishing touches on your 2017 year. You can use my FREE Editorial Calendar template here.

Blog 50

Blog Blogging Editorial Contractor 50