Remove 2017 Remove Editorial Remove Storytelling
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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

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5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content Marketing Institute

Storytelling is often done in silos at the business unit or market level. REI (@REI) November 24, 2017. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Next, you need to create naming logic across your portfolio to drive understanding and clarity. Portfolio thread.

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story. Read more >> Click To Tweet.

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.

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