Publishing Trends

AUGUST 5, 2024

PEOPLE Bob Miller , founder, president, and publisher of Flatiron Books is leaving the company. Celadon president and publisher Deb Futter will be Miller’s replacement and will now be president and publisher of Celadon Books & Flatiron Books. At Macmillan Publishers, Alexis Neuville is joining St.

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Editorial Copy Editor Proofreader Publishing 40

Jane Friedman

FEBRUARY 7, 2024

It serves as an update to her 2017 post, The Difference Between a Pitch and a Press Release. SEO (Search Engine Optimization) for press releases Having the release available on your website, your publicist’s website, publisher’s website, etc., Why send out a press release? Having a press release can boost this rank in search queries.

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Search Engine Optimization Retail Keywords Promotion 117

ProBlogger

DECEMBER 26, 2017

It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect. We received so many stories, some of which have been published on the ProBlogger podcast. Ghandi (May 2017). – Jenny (July 2017). in July 2017.

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Blogger Blog Blogging Finance 50

Melanie Saxton

MAY 26, 2023

Article by Melanie Saxton Photography by Bex Wood Originally published in The Woodlands City Lifestyle Our hats are off to four remarkable leaders in The Woodlands. Meet the dynamic women who are instrumental in governing, guiding, promoting, and sustaining our community, some for decades and some more recently.

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Writer Food Banking Government 130

Jane Friedman

MARCH 4, 2024

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. There are a few reasons for that, but the biggest by far is that my free newsletter is a better marketing and promotion vehicle than the paid one. She’s 100% right. Even then, I might still continue it.

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Writer Publishing Publisher Publishing 131

ProBlogger

APRIL 19, 2017

I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. Neil has taken a different approach to meet the needs of his audience. Alexis Grant. Over To You.

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Blogger Editorial Agency Digital Marketing 50

Article Writing

MAY 10, 2023

To reap the most benefits from every post you make, you also need to get in the habit of promoting your guest post. Why Start Promoting Your Guest Post? For one thing, we’ve talked a lot about how getting a guest post accepted and published is about building a relationship with the site or publication that uses it.

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Post Social Media Promotion Copy 52

Jane Friedman

FEBRUARY 16, 2023

Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. Consequently, more authors than ever are wondering if they ought to join for the sake of book marketing and promotion. Learn more.

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Social Media Text Sales Publishing 137

ProBlogger

JANUARY 24, 2017

Getting published at notable outlets is a big deal for any marketer. But getting a publisher’s ear can be easier said than done. Case in point: the blog I edit at RankPay is a relatively low-key affair, but nevertheless I bet you’d be surprised by the sheer volume of pitches I get from writers looking to get published.

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Blog Blogging Creativity Brand Awareness 49

ProBlogger

JANUARY 24, 2017

Getting published at notable outlets is a big deal for any marketer. But getting a publisher’s ear can be easier said than done. Case in point: the blog I edit at RankPay is a relatively low-key affair, but nevertheless I bet you’d be surprised by the sheer volume of pitches I get from writers looking to get published.

Blog 48

Blog Blogging Creativity Brand Awareness 48

Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Using NLP, Google categorizes search queries into four categories —navigational, transactional, promotional, and commercial. GPT-3 is now the underlying language model for dozens of technology tools.

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SEO Search Engine Optimization Content Keywords 128

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees. Promote them. Create educational and fun videos to define event topics or goals.

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Content Education Content Marketing Promotion 109

The Write Life

DECEMBER 5, 2022

Whatever form you use to publish your books, traditional or self-publishing, affiliate marketing is a great way to earn a second income stream through your platform. With countless books being published in both spheres, daily, making money from writing can feel daunting. billion in 2017. What Is Affiliate Marketing?

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Website Marketing Writing Sales 64

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. SEO Click To Tweet.

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SEO Social Media Content Editorial 111

The Creative Penn

OCTOBER 30, 2023

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. Tracy Cooper-Posey gives her tips.

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Management Retail Promotion Sales 98

Neil Patel

SEPTEMBER 13, 2021

As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. Promotional popups on Squarespace are available as a premium feature for Business and Commerce plans. Select a lightbox category. Squarespace Popup Ads.

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Script Advertising Ads Marketing 122

Neil Patel

DECEMBER 16, 2020

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. So, you dive into affiliate marketing, which has a lot of earning potential.

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Marketing Social Media Promotion Script 134

ProBlogger

JANUARY 2, 2017

An Alternate Resolution to Transform Your Blogging in 2017 . Further Resources on An Alternate New Year’s Resolution That Will Transform Your Blogging for 2017. If you’re looking at the New Year, 2017, and wondering how to make it the best year for your blog, I hope this episode will help you do just that. Happy New Year!

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Blog Blogging Blogger Social Media 31

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. Here’s a behind-the-scenes look at my typical writing process from start to publish. Add final touches and publish With the draft polished, it’s time for final touches and publishing.

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Blog Post IT Post Writing 85

Content Marketing Institute

AUGUST 24, 2018

edition in October 2017. The sessions include infographics, case studies, videos, guides, and cheat sheets and have attracted 15,000 visits since the series’ November 2017 launch. This approach also helped the team repurpose the video content by publishing natively to Twitter, Facebook, Instagram, Snapchat, and, of course, LinkedIn.

Marketing 76

Marketing Entertainment Social Media Content Marketing 76

Neil Patel

JANUARY 27, 2021

38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling.

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Content Marketing Marketing Content Social Media 143

Neil Patel

JANUARY 13, 2021

I regularly tweet and use my Twitter account to promote my blog posts and other content. You Target Them With a Promoted Post. Use promoted posts to reach an audience when you’re starting out (and even when you’re a large corporation with a huge following). Promote Twitter on Facebook. I’m up to 378,000 followers.

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Social Media Promotion Media Brand Awareness 137

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. That’s all the promotion I’ve done.

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Content Creator Promotion Social Media Engineering 105

Content Marketing Institute

JANUARY 8, 2018

LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! . You’re probably familiar with the “four Ps” of marketing (price, product, promotion, and place). HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

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Creativity IT Content Projects 111

Smart Blogger

NOVEMBER 2, 2022

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. Influencers consistently create and publish popular web content. BetterHelp has one with YouTubers Super Carlin Brothers , who promote the service in many of their videos. 20+ Examples of (Effective) Social Proof. Influencer Marketing.

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Brand Awareness Social Media Food Promotion 83

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

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Content Marketing Government Marketing Food 93

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

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Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

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Brand Content Editorial Team Editorial 109

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. They give the steps to use earned and paid media promotion, too. Use social to promote the post.

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Recruitment Marketing Brand Awareness Editorial Team 109

Kayleigh Moore

JANUARY 6, 2022

I cut my reporting work back quite a bit this past year, pitching and publishing just a few pieces on retail trends and sustainable fashion over the past 12 months. Live and learn. Reporting work. The reason: I was busy, it doesn’t pay much, and my inspiration well was a little dry. Writing resources. Want to read past year-in-review posts?

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Retail Consulting Freelance Food 130

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Social media promotion: Zapier. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Cost: Free trial; tiered pricing starting at $20 per month).

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Content Marketing Proofreader Marketing Editorial Team 103

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. COPE stands for “create once, publish everywhere.”). Create Once, Publish Everywhere (COPE) often is wrong way to go with images, says @BuddyScalera. Click To Tweet. Production. Personalization.

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Marketing Government Engineering Storytelling 111

Smart Blogger

JUNE 5, 2023

Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. Number of Users 2.5 Vero Vero is a social media platform focused on music, video and other art.

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Social Media Content Creator Utilities Advertising 111

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. Apple will buy Disney in a few years, says @JoePulizzi. Predictions2018 Click To Tweet.

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Content Marketing Marketing Content Audience 111

ProBlogger

JANUARY 2, 2017

An Alternate Resolution to Transform Your Blogging in 2017 . Further Resources on An Alternate New Year’s Resolution That Will Transform Your Blogging for 2017. If you’re looking at the New Year, 2017, and wondering how to make it the best year for your blog, I hope this episode will help you do just that. Happy New Year!

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Blog Blogging Blogger Social Media 20

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process.

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Collaboration Content Editorial Editorial Team 111