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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Click To Tweet.

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17):

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Different Traditional Publishing Experiences With Georgina Cross

The Creative Penn

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

Content Marketing Institute

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 14:28 ): Who are 2017’s top brands, ranked by customer loyalty?

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6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

Content Marketing Institute

Monica’s approach echoes CMI founder Joe Pulizzi’s long-stated advice to publish one content type on one platform consistently over time before tackling more. Publish one #content type on one platform consistently over time before tackling more, says @joepulizzi. Sound familiar? Click To Tweet. Register today.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. My favorite Amy-ism: “You’re not finished until you press publish!”