Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Data scientist – someone who “can demonstrate the special skills involved in storytelling with [complex] data, whether verbally, visually, or – ideally – both” (definition from Harvard Business Review ).

Marketing 111

Marketing Government Engineering Storytelling 111

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Content Marketing 94

Content Marketing Storytelling Marketing Content 94

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. Publish your half-robot/half-human-created story (yes, straight from the app). And what does this technology cost?

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

Content Marketing 93

Content Marketing Government Marketing Food 93

Content Marketing Institute

NOVEMBER 25, 2017

08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). 35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding. Show details. (00:01): Content love from our sponsor: Storyblocks (45:25). The deep dive – Industry analysis. (35:42): Source: Digiday ).

Content Marketing 91

Content Marketing Media Marketing Electronics 91

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. Pick the metric (i.e.,

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Content Marketing Institute

FEBRUARY 1, 2018

In her Content Marketing World talk, Structuring Content for Dynamic Storytelling , content strategist Carrie Hane details what it means to set your content free by structuring it – and why marketers should care. Content marketer Henry Kogan identifies five benefits of structured content : Publishes to multiple platforms automatically.

Content 103

Content Medical Storytelling Text 103

Moz

OCTOBER 23, 2018

I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. Feels a little wrong to publish that openly!). Another important data point I wanted to look at was the amount of content being published overall. DM me for it. However, there's a key unknown here.

Brand Awareness 56

Brand Awareness Content Creator Agency Publishing 56

The Creative Penn

JUNE 19, 2023

With its detailed reports on how to improve your writing and integration with Scrivener amongst other software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Damon: It is a decade in indie publishing, right? The writing thing really came about because of indie publishing.

Copy 98

Copy Sales Publishing Publisher 98

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

Brand 104

Brand Contractor Editorial Content 104

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

Text 98

Text Creativity Publishing Publisher 98

Content Marketing Institute

SEPTEMBER 6, 2018

For example, since the HITN site launch in 2017, HIMSS and its content agency, Mahlab , have built a Facebook audience from the ground up, exceeding growth targets and the audience size of its main Australian competitor by 267%. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine.

Content Marketing 86

Content Marketing Editorial Healthcare Entertainment 86

The Creative Penn

MAY 6, 2024

Join my Community at Patreon.com/thecreativepenn Chelle Honiker is the co-founder and publisher of Indie Author Magazine , Indie Author Training, Indie Author Tools, and Direct2Readers.com. In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Chelle Honiker gives some mindset and practical tips.

Social Media 52

Social Media Creativity Education Storytelling 52

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 sessions in May 2017. sessions in May 2017. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. million visits every month.

Editorial 52

Editorial Social Media Blogging Blog 52

The Creative Penn

JANUARY 30, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. So first up — Tell us a bit more about you and how you got into writing and publishing. Steve: Thank you very much. I started off as an F-16.

Advertising 98

Advertising Copy Sales Publishing 98

Content Marketing Institute

APRIL 19, 2018

If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. We usually publish three data-driven studies a week, but we sometimes scale back to one a week when things are slow. HANDPICKED RELATED CONTENT: Publishing Frequency: Why (and How) We’re Changing Things Up. Mix it up.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 13, 2017

Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable. Storytelling.

Content Marketing 88

Content Marketing Marketing Content Search Engine Optimization 88

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), What specifically got me into publishing, was my wife decided to write some books, some nonfiction books about styling. So welcome to the show, Joe.

Creativity 98

Creativity Insurance Advertising Publishing 98

ProBlogger

SEPTEMBER 4, 2017

Storytelling. Bloggers to Watch in 2017. But in short, evergreen content is the type of content that is relevant today when you’re publishing it, and will still be relevant in a year or two years or even ten years’ time. Since I published it many years ago now, it’s had over four million visitors to it.

Content 49

Content Blogging Blog Storytelling 49

The Creative Penn

JUNE 9, 2024

In the intro, The Hotsheet with Jane Friedman ; 20 ways you should be using AI in publishing [ PerfectBound ]; Artificial Intelligence? They had a dozen or fifteen or so books to place on the platform, and they were midlist authors in sort of a traditionally published ecosystem. Steve Pieper explains in this interview.

Advertising 52

Advertising Sales Ads Publishing 52

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. No matter how much blogging and social media changes, the ultimate way we connect with our audience is storytelling. Dream a dream.

Editorial 50

Editorial Blogging Social Media Blog 50

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. No matter how much blogging and social media changes, the ultimate way we connect with our audience is storytelling. Dream a dream.

Editorial 42

Editorial Blogging Social Media Blog 42

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. If you are able to get an interview with a person of note in your industry, you might want to publish a profile article about the person, this is an article that you write about a person, drawing on some of the information that you get in the interview. You could do one that’s storytelling.

Content 46

Content Blogging Blog Search Engine Optimization 46

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. Essentially every time you publish a blog post, you send an email sending people to that blog post or you actually email the blog post itself. This works for Jon because he’s not publishing every day.

Promotion 49

Promotion Text Blogger Publishing 49

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Metropolitan Museum of Art creates extension for Chrome ( February 2017 ).

Content Marketing 103

Content Marketing Transportation Marketing Content 103

Content Marketing Institute

AUGUST 14, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing. Wish would die: Unlabeled social media posts on publisher accounts that have clearly been bought and paid for by their marketing partners. Some of these are publishers big enough to know better. Purpose is to what storytelling was to 2017.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

ProBlogger

JULY 3, 2017

We used to publish on the blog, on ProBlogger, 10 times a week, and we’ve really scaled that back to 2 posts a week. I listen to a lot of storytelling podcasts. Identify the journey you’re trying to take your readers on, and make sure that every episode that you publish brings about that change in some way.

Content Creator 50

Content Creator Blogger Blogging Blog 50

The Creative Penn

MAY 27, 2024

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Tell us a bit more about you and how you got into writing and publishing. Adam: Well, I started writing around 2017. Adam: Hi there.

Marketing 52

Marketing Hospitality Healthcare Sales 52

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. According to REI’s Managing Editor Paolo Mottola (2017 Content Marketer of the Year), this base has helped his team provide a consistent audience experience, no matter what stories they decide to tell at a given time.@REI

Script 110

Script Content Storytelling Social Media 110

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Align your content ideas with your business goals. joderama Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 20, 2017

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. If you create a print magazine, you can publish it on your blog. Data-driven visuals.

Blog Post 111

Blog Post Post Content Blogging 111

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. I paid $1.90 The result?

Content Creator 107

Content Creator Content Creation Content Storytelling 107