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Is Your Marketing Ready for 2018?

Content Marketing Institute

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What’s new for 2018 is that you need to make smarter use of images and video. Here’s to a 2018 that’s uncomfortable in all the best ways! What has 2017 taught you?

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Take a look at a few more highlights from our new e-book: In 2018, I expect to see more diversification of content formats. Apple will buy Disney in a few years, says @JoePulizzi.

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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. The post 19 Favorite Tools for Content Promotion in 2018 appeared first on Content Marketing Institute. As with most things in life, it’s much easier if you have the right tools at your disposal.

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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

19 Favorite Tools for Content Promotion in 2018. The post 5 Advanced Methods to Promote Your Content in 2018 appeared first on Content Marketing Institute. Here are five advanced methods that belong in every marketer’s content promotion strategy. Involve influencers in content promotion early.

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Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

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4 Paths to Better Content Management and Strategy [New Research]

Content Marketing Institute

Yet 72% of respondents to our 2018 Content Management & Strategy Survey say their organization is challenged with managing their content strategically. The surveyed marketers say their organization’s top strategic content management challenges in 2018 include: Enough staff skilled in content strategy (61%). Lack of budget (44%).

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How to Target Generation Z Through Paid Ads

Neil Patel

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. Why You Should Use Paid Ads to Target Generation Z. They might be young, but Generation Z is already impacting our economy.

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