Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 111

Brand Content Storytelling Editorial Team 111

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Paid advertisements alone can’t substitute for your organic marketing efforts – they can only amplify them. Large brands and retailers already have access to such online-to-offline metrics.

Brand 126

Brand Retail Ads SEO 126

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot.

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Ads Sales Brand Awareness Landing Page 145

Smart Blogger

FEBRUARY 16, 2023

93% of brands say they got new customers due to the videos posted on their social media accounts. Forbes , 2021) Podcast advertising makes up 3% of overall ad spend as opposed to 20% on video, 16% on social media, 14% on display, and 13% on search. Brand Building Statistics Let’s talk about the brand, baby. growth rate.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 111

Marketing Government Content Content Creation 111

Neil Patel

JANUARY 27, 2021

It’s one of the best ways to drive new leads to your site without paying big dollars for advertising spend. The goal of inbound marketing is to bring visitors to your content or site naturally (inbound), rather than going out and trying to pull them in with outbound methods like advertising. It’s now nearly 2018.

Marketing 142

Marketing Social Media SEO Script 142

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them.

Creativity 141

Creativity Storytelling Concept Audience 141

Neil Patel

SEPTEMBER 13, 2021

Papercut Films was the production company for the technology documentary film, which had an April 2018 release. The social media documentary had a 2018 release with an 88-minute runtime. The film shows us that even with all the technological advances, creativity is still king when designing advertisements. The Cleaners.

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Social Media Media Marketing Healthcare 136

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Branded keyword search volume lift.

Marketing 111

Marketing Construction Retail Sales 111

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Facebook has reduced brands’ organic reach and is instead prioritizing posts from friends and family. Can You Advertise With 3D Photos on Facebook? We’re… Posted by Wayfair on Tuesday, February 20, 2018.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Neil Patel

FEBRUARY 2, 2021

In 2019, it had over 45 million buyers , a notable increase from 2018. It’s best to have clear descriptions, strong branding, good customer reviews, and an up-to-date bio. Aside from detailed, keyword-rich, honest descriptions, you should also use: your brand voice short, punchy paragraphs bullet points creativity.

Advertising 128

Advertising Manufacturing Keywords Banking 128

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

NOVEMBER 16, 2018

You’ll find the highlights of our conversation filmed at Content Marketing World 2018 in the video below. I also offer a few steps you can take to preserve your brand’s search influence and authority – even in the face of Google’s ongoing assaults on outbound link building. Creating content for the platforms Google prioritizes (e.g.,

SEO 108

SEO Content Creator Engineering Content Marketing 108

ProBlogger

JANUARY 2, 2018

“Do you think I should start a blog in 2018? Thousands of people have already claimed their spot in the course, convinced a blog should be a part of their plans for 2018. As I consider the question of why someone should start a blog in 2018, I can’t help but return to the beginning of my own blogging journey in 2002.

Blogging 52

Blogging Blog Blogger Collaboration 52

Neil Patel

JANUARY 1, 2021

It also allows advertisers to get exposure in some of the most popular games played in today’s market. Brands are also getting into the action by offering gamers virtual currency or exclusive game add-ons by buying their products and entering codes into their virtual storefronts. What Is Games as a Service (GaaS)?

IT 122

IT Marketing Advertising Copy 122

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

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Agency Electronics Content Storytelling 105

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. JuliaEMcCoy Click To Tweet. Content marketing.

Content Marketing 112

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Content Marketing Institute

OCTOBER 9, 2018

Snapchat also introduced the first vertical advertising concept, “3V – Vertical Video Views,” a concept later embraced by Instagram for its advertising services and, a few months ago, its IGTV platform. You want your audience to associate the valuable information with your brand or business. Infographics. Conclusion.

Audience 111

Audience Entertainment Concept Storytelling 111

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. HANDPICKED RELATED CONTENT: How Content Marketing Became One Brand’s Trusted, Unified Source.

Marketing 92

Marketing Entertainment Social Media Content Marketing 92

Content Marketing Institute

JANUARY 9, 2018

Cast ‘characters’ in reality-based brand stories. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Given the quality of the content, a wide world of native advertising and licensing opened up – opportunities that were not in the original plans. Find naturals.

Storytelling 111

Storytelling Script Food Agency 111

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Or I might try a bit of native advertising for our top converting content. Buy native advertising to drive traffic to articles and then quickly grow my email list.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

BKA Content

MAY 18, 2023

Maybe you are a small business owner that has been creating content as a way to build awareness of your brand but need a writer who can deliver high-quality work as your readership grows. With affiliate marketing, you agree to promote partner brands on your blog in exchange for a percentage of sales that come from your page.

Content 98

Content Content Writer Content Creator Consulting 98

Content Marketing Institute

NOVEMBER 14, 2017

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. Fewer marketers are creating content for their audience versus for their brand. Focus first on audience information needs.

Content Marketing 106

Content Marketing Editorial Marketing Content 106

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e. Syndication.

Brand 68

Brand Government Brand Awareness Finance 68

Neil Patel

SEPTEMBER 24, 2020

billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. That’s another problem for advertisers? AdVenture Media Group specializes in PPC advertising. Research shows Google Ads produces 3.5

Agency 97

Agency Advertising Transportation Landing Page 97

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 108

Content Marketing Publisher Publishing Publishing 108

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Well, artificial intelligence is doing the same thing.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Backlinko

MARCH 13, 2024

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88 billion China $2.88 billion India $2.2

Marketing 103

Marketing Electronics Social Media Text 103

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

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Management Electronics Media Architecture 99

Neil Patel

MARCH 31, 2021

However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center , four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while the same proportion admits they’re concerned about how brands are using their data.

Advertising 103

Advertising Ads Government Utilities 103

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 111

Content Marketing IT Marketing Content 111

Content Marketing Institute

AUGUST 15, 2018

HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More. Campaign value: Traditional marketing and advertising made more efficient. The company began developing branded apps in 2006. That is 28 million people to which the brand has direct access. Consider Nike.

IT 106

IT Electronics Advertising Education 106

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. In 2018, Brian Dean said: “If you want to master SEO in 2018 (and beyond), you need to become a CTR Jedi!” They vary massively between industries, type of content, device types, and advertising platforms.

IT 116

IT Ad Copy Keywords Landing Page 116

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. For example, I’m in charge of organic social, but I don’t manage our social advertising. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Mind the machine.

Social Media 111

Social Media Management Media Editorial Team 111

Neil Patel

JANUARY 15, 2019

In 2018, 2 out of every 5 adults used voice search once per day. According to the Moz algorithm changelog , there were 12 updates in 2018. Are your brand queries increasing over time? Or do people not see you as a brand? So, let’s dive into it… here’s how digital marketing is going to change this year.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Freelance Magic

NOVEMBER 25, 2022

You’ll find easier success (and pay) working for personal brands in this niche. Since 2018 , digital marketing has taken over traditional advertising. Productivity, self-help, and personal development are evergreen industries. You can write for coaches and YouTubers or productivity apps. Work Management. Digital Marketing.

Freelance 162

Freelance Finance Writing Medical 162

Neil Patel

SEPTEMBER 20, 2020

We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. What sets BrightLocal apart is the fact that they offer software and services to both brands and agencies. We give our clients a carefully planned local search campaign that provides A to Z coverage.

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SEO Agency Search Engine Optimization Keywords 130