Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. Be careful not to make something too commercial.

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Creativity Storytelling Concept Audience 141

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Paolo’s team’s job was to mine for women’s stories – and women storytellers – to bring more balance to the content showing up in outdoor media. “It Who is rising to the challenge? Sign up for CMI’s daily newsletter.

Content Marketing 111

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Content Marketing Institute

OCTOBER 9, 2018

Snapchat also introduced the first vertical advertising concept, “3V – Vertical Video Views,” a concept later embraced by Instagram for its advertising services and, a few months ago, its IGTV platform. Use infographics for storytelling. A post shared by bacardiusa (@bacardiusa) on Aug 14, 2018 at 11:15am PDT.

Audience 111

Audience Entertainment Concept Storytelling 111

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling. Artificial intelligence in many forms.

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Content Marketing Institute

FEBRUARY 28, 2018

Rather than pay to advertise its content, the marketing team focuses on creating videos captivating enough to earn coverage on the news and in industry media. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Yes, toasting the barrels. It’s a thing. Parody a popular music video.

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Neil Patel

JUNE 22, 2021

Storytelling can also help bridge that gap. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. Although we’re very accustomed to seeing this form of advertising, many people believe native ads are deceptive because they don’t “look like ads.”.

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The Write Life

OCTOBER 3, 2022

Disclosure: Inkitt is an advertising partner of The Write Life. We hold our advertisers to high standards and vetted this contest just like others on this list. Biopage Storytelling Writing Contest. Winners are determined by Inkitt’s unique algorithm based on overall reader engagement. Deadline: See individual contest pages.

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The Creative Penn

JULY 14, 2024

KimBoo: I'm one of those bog standard, ‘I wanted to be a storyteller since I was a kid.' Coming back to fanfiction, one of the breakthroughs for me was when I was looking at my fanfiction at some point, this was 2018, 2019, 2020, I don't remember exactly when. I'm very excited. Joanna: Oh, good. I loved reading as a kid.

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ProBlogger

SEPTEMBER 25, 2017

You could do one that’s storytelling. Again, this isn’t quite as evergreen because you might want to predict what’s going to happen in 2018, once 2018 kicks around that’s perhaps less relevant because it becomes history or it becomes wrong, but this is the type of content that people do like to read. That’s what the focus is.

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Content Blogging Blog Search Engine Optimization 46

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. Great Food Advertisement Examples.

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Food Advertising Ads Creativity 83

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Google Glass) or digitally (e.g.,

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Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Sure, the Honda dealers could have chosen to spend that money on advertising.

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Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

DECEMBER 22, 2017

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). There will always be good reasons to advertise. As long as there’s a My Pillow, there is going to be advertising.). 60+ Predictions.

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Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Also in August, an article from one of my favorite CCO contributors, Kirk Cheyfitz ( How Advertising is Killing the WWW ). Make sure you don’t miss any of the no-way moments in 2018.

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Publishing Trends

MARCH 22, 2023

Kruger explains on his author page that “storytelling is an oral tradition…When writing a story, I read that story out loud, both as I’m composing it and when it’s completed. There seems to be a consensus that, wonderful as podcasts are, a fickle advertiser base means they don’t earn the sort of return that books and audiobooks do.

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Smart Blogger

OCTOBER 28, 2022

Bob’s blog dates back to 2004 and continues through 2018. And if you’re worried that you can’t use storytelling in your copy because you don’t have stories to share, Nick has some advice. He’s the former copy chief for G2 and is a LinkedIn Top Voice on the topics of Marketing and Advertising. Conversational copywriting is best.

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Copywriter Copywriting Freelance Copywriting Blogging 79

Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. We have no idea where this is going to go, but it’s not the answer to all our content problems and it will not replace the greatest storytellers on the planet. I strongly disagreed! I laugh now, because that wasn’t true.

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ProBlogger

DECEMBER 11, 2017

That will keep you in the loop in terms of our new content, but also some of the new things we’ve got coming for 2018. It one day may go away but I can’t see it going away in 2018, 2019, 2020. We actually sell advertising in some of the emails that we do, particularly on Digital Photography School. But email is not going away.

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Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Make plans today to attend Content Marketing World 2018 in September. First and foremost – follow the framework.

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Content Marketing Institute

AUGUST 6, 2018

Instagram is my favorite social network because of its social storytelling simplicity. Instagram is my favorite social network because of its social #storytelling simplicity, says @annhandley. Marketers often overlook one big aspect of social – native advertising. Ann Handley, c hief content officer, MarketingProfs.

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Content Marketing Institute

DECEMBER 13, 2017

Storytelling in content marketing gives the user an “experience.” In The Psychology of Storytelling , Gregory Ciotti, strategist at Help Scout, says: It seems that we can conclusively say that the human mind is able to relate to and absorb stories much better if there is a ‘human’ element in the story that is easy for the audience to imagine.

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The Creative Penn

NOVEMBER 18, 2024

Number three is advertising on the website. Then I started officially near the end of 2018 and got it up and running. Sommeliers, cheese people, chefs, anybody, but it's all about the storytelling. So it's a huge chain. So a lot of the reviews are relevant to other regions, countries, and so on. That'd be number two. What else?

Writing 52

Writing Food Writer Social Media 52

Grammarly

FEBRUARY 14, 2025

Large language models (2018): AI saw a paradigm shift with BERT (developed by Google in 2018) and GPT (developed by OpenAI in 2018), which transformed NLP by enabling machines to understand and generate human-like text, powering applications in chatbots, search engines, and content generation.

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