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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. Hootsuite Enterprise subscribers can pay for access to Amplify; it’s designed for bigger agencies so it won’t come cheap, but pricing is decided on a case-by-case basis. 29 for a personal account; $299 for an agency account.

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How to Choose The Right Local SEO Agency

Neil Patel

If you have the right local SEO agency, that’s not a problem. Do you know how to choose the right agency? Here are some simple tips you can use to help you choose the right local search agency for your business. 7 Characteristics of a Great Local SEO Agency. Agency focus. There are two ways to look at this.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

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Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

Content Marketing Institute

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

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SEO is Turning into a Questions and Answers Game

Neil Patel

And here’s 2018. It’s a large portion of my traffic and it is a strategy we use for all of our clients at my ad agency. None-the-less we were able to gather some interesting stats as we have data going back to 2017. Global question and answer searches. Here’s what the question searches looked like in 2017. Conclusion.

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4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

Content Marketing Institute

Whether you wanted it or not, Andrew Davis ( November 2018 ). Verizon Biz Markets (@VZBizMarkets) November 27, 2018. Whether you wanted it or not, Andrew Davis ( August 2018 ). Agency Executives. Agencies: Stop teaching #contentmarketing in pitch presentations. I’d love to be part of the solution. What do you say?

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How to Target Generation Z Through Paid Ads

Neil Patel

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. For help creating your Gen Z marketing strategy, reach out to our top-rated agency. Why You Should Use Paid Ads to Target Generation Z.

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