Content Marketing Institute

DECEMBER 20, 2018

Whether you wanted it or not, Andrew Davis ( November 2018 ). Verizon Biz Markets (@VZBizMarkets) November 27, 2018. Whether you wanted it or not, Andrew Davis ( August 2018 ). Agency Executives. Agencies: Stop teaching #contentmarketing in pitch presentations. I’d love to be part of the solution. What do you say?

Marketing 106

Marketing Agency Text Social Media 106

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. Know your audience. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s

Audience 75

Audience IT Content Editorial 75

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987.

Ads 145

Ads Advertising Social Media Recruitment 145

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Target audience. Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

JANUARY 9, 2018

Visa corporate communications brought the findings to its agency, Click2View, and the parties immediately got to work figuring out how to relay the story of solo women travelers in an engaging way. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. Click To Tweet. Think beyond the screen.

Storytelling 111

Storytelling Script Food Agency 111

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. Many of these properties have distinct brand characteristics and audience segments. Circus Circus (@CircusVegas) June 30, 2018. ARIA Las Vegas (@AriaLV) April 10, 2018. MGM Resorts (@MGMResortsIntl) June 8, 2018.

Brand 95

Brand Entertainment Content Hospitality 95

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. 73% of adults in the U.S Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

MARCH 16, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Advice from the behemoth itself details how to improve your content and get it found by your target audience. Create fresh, unique content. Optimize content for users , not search engines. Write good link text. Optimize your images. 4-7 in Cleveland, Ohio.

Marketing 111

Marketing Government Agency SEO 111

Moz

NOVEMBER 20, 2018

For a more in-depth discussion of review strategy, please see the blog post version of my 2018 MozCon presentation, “ How to Convert Local Searchers Into Customers with Reviews.” Find ways to earn links on the sites your local audience uses. Meh, links To quote Gyi Tsakalakis: “Meh, links.”

Keywords 56

Keywords Engagement Website Agency 56

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. The influencer should provide value to your audience in a way that your team can’t.

Content 100

Content Manufacturing Projects Social Media 100

Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. Today’s VR projects may reach small audiences,” he says, “but they teach brand leaders the medium and how to communicate with this form of storytelling.”. “You’re right there next to the hero watching it.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

SEPTEMBER 13, 2018

Sure, Tina was interesting and funny and gave great advice to content creators, but what the audience really wanted to know was whether the person they heard on stage was as genuine, earnest, self-deprecating, and humorous behind the scenes. And, does Joe Pulizzi really write down his goals each day as he urged the audience to do?

Electronics 88

Electronics Content Creator Content Marketing Creativity 88

Neil Patel

MAY 19, 2021

The best type of keywords are words and phrases your audience is using. Here’s how to find lucrative keywords, uncover search queries your audience is typing into Google, and format your pages to snag position #0. The secret sauce to my digital marketing agency’s success? What are lucrative keywords?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. CCO: How did you build the influencer program?

Recruitment 109

Recruitment Marketing Editorial Team Editorial 109

Freelance Magic

NOVEMBER 25, 2022

Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Or, you can write for agencies or blogs that provide tips on marketing. Digital Marketing.

Freelance 162

Freelance Finance Writing Medical 162

Content Marketing Institute

JANUARY 28, 2019

But today, content teams are not only deploying owned media platforms that build audiences – they simultaneously are tasked with being the experts at native content, branded content, and technological, process-driven content strategies that enable these strategies to be governed, managed, and optimized effectively. Click To Tweet.

Marketing 110

Marketing Government Content Content Creation 110

Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. @joderama Click To Tweet. Time and place matter – a lot. According to Andrew Davis, bestselling author of Town Inc. Click To Tweet.

Hospitality 109

Hospitality Content Storytelling Content Marketing 109

Content Marketing Institute

DECEMBER 31, 2018

This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it.

Marketing 110

Marketing Agency Content Marketing Education 110

Content Marketing Institute

OCTOBER 2, 2018

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Comics can work for all audiences. BuddyScalera Click To Tweet. In 1923, U.K.

Storytelling 108

Storytelling Pharmaceutical Brand Prose 108

Content Marketing Institute

NOVEMBER 18, 2017

Our rants and raves include building an audience, Snapchat, and the art of questioning; then we close the show with an example of the week on the Maxwell House Haggadah. 18:44): 2018 predictions from the C-suite. The idea involves combining different data sets to drive more contextually relevant content and advertising to audiences.

Content Marketing 101

Content Marketing Marketing Content Advertising 101

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Our raison d’être as content marketers is to craft content experiences that provide value while simultaneously amplifying our brand story to our audiences.

Text 111

Text Marketing Content Script 111

Content Marketing Institute

OCTOBER 14, 2017

The decision came as a direct result of the company’s work to prepare for compliance with the new General Data Protection Regulations (GDPR), which will go into effect in Europe in May 2018. 47:30): Joe’s commentary No. Image source. For a full list of PNR archives, go to the main This Old Marketing page. How do I subscribe?

Content Marketing 106

Content Marketing Publisher Publishing Publishing 106

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Article Writing

SEPTEMBER 20, 2022

While these sites may be harder to appeal to, you want to take the extra effort, as a guest post will reach a much larger audience. One person with a unique perspective on this is Tony Newton, CEO of Scalefluence.com, a data-driven influence marketplace launching in the fall of 2018. Google’s advanced search operators.

Post 87

Post Agency Engineering Digital Marketing 87

Content Marketing Institute

OCTOBER 1, 2018

Including a wide range of cultural voices and ideas can add value to any aspect of an organization’s operations – including enriching its understanding of audience needs and interests and enhancing its overall creativity. Cultural brokerage leverages multicultural agencies to facilitate interactions across parties from different backgrounds.

Content 103

Content Collaboration Retail Creativity 103

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We talk a lot in content marketing about how stories can engage, educate, and win over audiences. The work on The One Brief, which earned Venetta a 2018 Content Marketer of the Year nomination, holds many lessons for enterprise content marketers.

IT 70

IT Content Content Creation Social Media 70

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. As our research, again, shows this year , a successful content marketing organization is strategic, has involvement from the highest levels in the organization, focuses on building audiences , and uses content at all stages of the buyer’s journey. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Launch an audience research and partial website redesign project. Pick a topic I dearly believe in, showcasing people and businesses who have built their audience at a grassroots level, not the typical heavy hitters, i.e., Red Bull and Lego.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Buffer

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content. It was (and is!) high-quality content, too.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

JUNE 15, 2018

But this approach is often over-emphasized because it’s produced by content marketing agencies that exist in the B2B sector, where a how-to approach is most effective. For many brands in the consumer market, especially in e-commerce, one important alternative is to tell stories that sell your audience on the lifestyle of your brand.

Content Marketing 110

Content Marketing Retail Marketing Storytelling 110

BKA Content

FEBRUARY 17, 2023

Amazing Product Description Examples The 10 brands featured below have figured out how to write a product description that attracts their target audience, just like content writing agency professionals do. That varies by product and target audience. This can create brand loyalty and make you feel relatable to your audience.

Manufacturing 98

Manufacturing Agency Keywords Copywriter 98

Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. by Cheryl Strauss Einhorn. by Erik Wahl.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. Enterprise content marketing is an exercise in collaboration.

Storytelling 70

Storytelling Entertainment Social Media Collaboration 70

Content Marketing Institute

JULY 18, 2018

The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. The lead account director for the content agency sidled up to the content marketing director and congratulated him. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.”

Content Marketing 81

Content Marketing Marketing Content Architecture 81

Express Writers

NOVEMBER 8, 2022

If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. We’ve put together everything you need to start connecting with your audience and generating more leads. What is the Traditional Sales Funnel?

Sales 98

Sales Marketing Storytelling Social Media 98

Express Writers

NOVEMBER 1, 2022

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. By creating customer-focused, engaging content for each holiday between Halloween and New Year’s Day, you can find a new target audience and build your loyal following. Unleashes Your Creativity.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105