Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. MGM Resorts International operates many well-known destination brands including Aria, Bellagio, MGM Grand, The Mirage, Circus Circus, and others in Las Vegas. Many of these properties have distinct brand characteristics and audience segments.

Brand 96

Brand Entertainment Content Hospitality 96

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. In April 2018, a copy sold on eBay for $1,100.). ? ?. Comics aren’t just SMASH, WHAM, KAPOW!

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

DECEMBER 20, 2018

However, they make your brand look ignorant and uncaring. Whether you wanted it or not, Andrew Davis ( November 2018 ). Have you considered leveraging your people to power your brand? Verizon Biz Markets (@VZBizMarkets) November 27, 2018. TMobile CEO @JohnLegere attached his personality to the brand and is killing it.

Marketing 109

Marketing Agency Text Social Media 109

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. Generation Z isn’t the best target audience for every brand. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them.

Ads 145

Ads Advertising Social Media Recruitment 145

Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”. Click To Tweet.

Storytelling 112

Storytelling Script Content Creator Content Marketing 112

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Neil Patel

SEPTEMBER 20, 2020

That’s why NP Digital, my agency, is focused on conversions and revenue. We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. BrightLocal makes all-in-one local marketing software for agencies and local businesses.

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Content Marketing Institute

JANUARY 9, 2018

Visa corporate communications brought the findings to its agency, Click2View, and the parties immediately got to work figuring out how to relay the story of solo women travelers in an engaging way. Cast ‘characters’ in reality-based brand stories. Get more tips and insight into it and other topics at Content Marketing World 2018.

Storytelling 111

Storytelling Script Food Agency 111

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. If you can tell a story they empathize with, they can identify with you, and this may encourage them to spend money with your brand. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. Travel industry at “evolutionary leap” where relationship b/n customer & brand is in real time. @joderama Click To Tweet.

Hospitality 110

Hospitality Storytelling Content Content Marketing 110

Content Marketing Institute

SEPTEMBER 13, 2018

But how do you – as a marketer and as a brand – get an audience to trust you? You (and your content) must have meaning , a meaning that resonates with your brand and your desired audience. Yet content is one of the reasons we’re in an epidemic of meaninglessness, Kathleen Diamantakis of The New York Times’ T Brand Studio said.

Electronics 92

Electronics Content Creator Content Marketing Creativity 92

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

JUNE 1, 2018

Ideas get remixed and refined by other contributors, and the best examples make their way into short films, online videos (some sponsored by brands), and other creative works. For many brands, video has become an important form of storytelling, whether it’s educational, entertainment, or a mix of both. That creates camaraderie.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Moz

NOVEMBER 20, 2018

For a more in-depth discussion of review strategy, please see the blog post version of my 2018 MozCon presentation, “ How to Convert Local Searchers Into Customers with Reviews.” Once you’re killing it on Google, diversify and get reviews on the other important review sites for your industry (but also continue to send customers to Google).

Keywords 56

Keywords Engagement Website Agency 56

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Robert Rose (@Robert_Rose) June 13, 2018.

Content 102

Content Manufacturing Projects Social Media 102

Neil Patel

SEPTEMBER 24, 2020

Here’s a list of the top AdWords companies and information you can use to find, vet, and hire the right agency. Lots of agencies spend their time focusing on impressions, clicks, and visits. At my agency, NP Digital, we focus our attention on driving top-line growth and increasing revenue immediately for our clients.

Agency 97

Agency Advertising Transportation Landing Page 97

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 111

Marketing Government Content Content Creation 111

Content Marketing Institute

JUNE 15, 2018

Take the cosmetics brand Sephora, which markets itself using the Sephora Virtual Artist app. Interactive content isn’t limited to fashion brands. Identify the problems people are looking to solve which are most closely associated with your brand and your products. Take the outdoor lifestyle brand YETI.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Neil Patel

MAY 19, 2021

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent. Users trust in your brand, and are more likely to convert. The secret sauce to my digital marketing agency’s success?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

OCTOBER 1, 2018

For example, as consumers grow more empowered to discuss and support the causes that matter to them, they’re holding brands accountable for doing the same. No matter which side of the #TakeAKnee debate you take, chances are the campaign affected your perception of the Nike brand – and, perhaps, your willingness to purchase its products.

Content 106

Content Collaboration Retail Creativity 106

Freelance Magic

NOVEMBER 25, 2022

You’ll find easier success (and pay) working for personal brands in this niche. Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing. Productivity, self-help, and personal development are evergreen industries. Work Management.

Freelance 162

Freelance Finance Writing Medical 162

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Learn how to prepare your brand. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Drive deeper relationships.

Text 111

Text Marketing Content Script 111

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. What could you do with an additional $1,000?

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Moz

DECEMBER 11, 2018

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Posted by MiriamEllis.

Website 91

Website Medical Keywords Agency 91

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. Marketing-qualified leads (MQL) and conversion rates aren’t part of the mission of the company’s brand journalism platform, The One Brief , so they’re not even part of the discussion. First, understand the goals.

IT 74

IT Content Content Creation Social Media 74

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Is your goal to become a better content marketer for your brand and your audience this year?

Marketing 111

Marketing Agency Content Marketing Education 111

Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. by Cheryl Strauss Einhorn. by Erik Wahl.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

OCTOBER 14, 2017

34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. The decision came as a direct result of the company’s work to prepare for compliance with the new General Data Protection Regulations (GDPR), which will go into effect in Europe in May 2018. (Source: Digiday ). (31: Source: Mashable ).

Content Marketing 108

Content Marketing Publisher Publishing Publishing 108

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e. Syndication.

Brand 68

Brand Government Brand Awareness Finance 68

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. It was (and is!) high-quality content, too.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

BKA Content

FEBRUARY 17, 2023

These positive feelings are exactly what you want your customers to experience when reading your ecommerce copy because they motivate purchasing intent and brand loyalty. An expert content writing agency will try to naturally include keywords in the page title, title tag, meta description and product description.

Manufacturing 98

Manufacturing Agency Keywords Copywriter 98

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s Using some undesignated money in her budget, she hired an outside agency to create the piece. Norton (@NortonOnline) February 22, 2018. Know your audience.

Audience 77

Audience IT Content Editorial 77

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Videos for the brand website and social channels.

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

Content Marketing Institute

MARCH 20, 2018

Outsourcing to freelancers or other specialists : Smaller businesses, startups, nonprofits, or other companies that aren’t ready to invest in full-scale editorial capabilities may prefer to work with freelance writers (including trained journalists ), or to partner with a content agency or other creative services provider.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Express Writers

NOVEMBER 1, 2022

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Improves Brand Awareness. With clever, memorable content during the holidays, you can give your brand awareness a boost. The addition of personality may earn you new customers and brand fans.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105