Remove 2018 Remove Agency Remove Brand Awareness
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How to Target Generation Z Through Paid Ads

Neil Patel

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. You might think your online presence should be geared toward selling your product and building brand awareness. Zoomers disagree.

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How Content Takes the Stage to Change Brand Perception [Example]

Content Marketing Institute

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. Circus Circus (@CircusVegas) June 30, 2018. ARIA Las Vegas (@AriaLV) April 10, 2018. In fact, the idea that entertainment is a human invention ties together the brand content. MGM Resorts (@MGMResortsIntl) June 8, 2018.

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Your 2020 Mission: A Unified Strategy for Content in Your Marketing

Content Marketing Institute

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. What does this mean for content teams.

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How Creating a Holiday Content Marketing Strategy Helps Your Business

Express Writers

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Improves Brand Awareness. With clever, memorable content during the holidays, you can give your brand awareness a boost. Get Quality Holiday Content Crafted by Experts.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. Karl Sakas , agency advisor, Sakas & Company. Research pays off in digital marketing fields, awareness, link gen, lead gen, etc.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.