Content Marketing Institute

DECEMBER 22, 2017

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). For content creation, the Copyblogger FM podcasts are all good. ThisOldMarketing Click To Tweet. 60+ Predictions.

Marketing 106

Marketing Advertising Content Creator Content Creation 106

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 74

IT Content Content Creation Social Media 74

Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. Content marketing success requires making the right decisions over and over. What area do you most want to improve in 2018 – for yourself or your team?

Creativity 111

Creativity Content Marketing Marketing Content 111

Smart Blogger

JANUARY 10, 2024

Here’s how to get started: How to Become a Freelance Writer Develop Your Content Creation Skills Up Your SEO Game Build a Portfolio of Writing Samples Get Your First Paying Client Scale until You No Longer Want to 1. Here are some insider tips for getting started: Keep an eye on agency job postings.

Freelance 98

Freelance Writer Portfolio Agency 98

Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. HANDPICKED RELATED CONTENT: How to Use Documentary Filmmaking Techniques to Craft Memorable Content. Click To Tweet.

Hospitality 110

Hospitality Content Storytelling Content Marketing 110

Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. Content marketing’s heart in your hands. The heart of content marketing is the ability to tell compelling stories that attract (and retain) an audience. You’re right there next to the hero watching it.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Smart Blogger

JUNE 5, 2023

2014: Facebook admits to conducting a “mood manipulation” experiment on half a million users — showing them positive or negative content on their news feeds to see how it affects their emotions. Ello has a “creative briefs” section where agencies can post projects, and artists can submit their work to win money and exposure.

Social Media 111

Social Media Content Creator Utilities Advertising 111

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. But don’t overcomplicate things.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. On the more sophisticated end of this model, content marketing is developed by highly refined content creation and production teams that feed demand generation, brand awareness, or even native advertising campaigns.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Content Marketing Institute

NOVEMBER 19, 2017

The Lead Machine’s strength is Rich Brooks’ empathy for the small businesses his agency, flyte new media, works with daily. Committing to a process of content creation. Chapter 36, The Content Manager Qualities, Hiring and More, provides a useful wish list for evaluating candidates. Publishing and distributing.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Buffer

NOVEMBER 8, 2023

Output I’m adding this one into the mix with a caveat — if content output is a metric you track, you must be clear on why. If you’re not focusing on high-quality content creation with a clear goal in mind (like Hailley Griffis and Eric Doty explain below), delivering ROI on all your hard work is going to be tough.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Shorthand Content Marketing

FEBRUARY 28, 2023

Content Marketing Case Study: Two Years for 10x Growth I have worked on several businesses’ content marketing for several years, and have seen impressive results. Whenever I start working with a new person, I explain that content creation and content marketing is a long-term approach to growing a brand.

Content Marketing 64

Content Marketing Marketing Content Content Creation 64

Content Marketing Institute

DECEMBER 25, 2018

Use this team framework developed by Michele Linn to identify the skills, mindset, and cultural considerations to account for when running an efficient and effective content marketing program. Find specialized content creation talent. Content creation tips and tools. Content distribution tips and tools.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JULY 18, 2018

Content marketing was a hit at the firm. The lead account director for the content agency sidled up to the content marketing director and congratulated him. In February 2018, three months shy of its 5th birthday, the financial services company’s digital magazine was killed. Meaning-driven, not data-driven.

Content Marketing 83

Content Marketing Marketing Content Architecture 83

Smart Blogger

OCTOBER 28, 2022

Be sure to check out their blog content that is loaded with helpful tips for writers and entrepreneurs at any experience level. ABC Copywriting is a copywriting agency based in the United Kingdom. Bob’s blog dates back to 2004 and continues through 2018. Copyblogger is one of the original content marketing sites.

Copywriter 79

Copywriter Copywriting Freelance Copywriting Blog 79

Fat Joe

AUGUST 11, 2023

We’ll cover: Factors that influence SEO costs Different SEO pricing models Average costs for businesses of different sizes How to determine the right SEO budget Choosing between DIY SEO and an agency Factors That Influence The Cost Of SEO The cost of search engine optimization (SEO) depends on a bunch of different factors.

SEO 52

SEO Agency Content Creation Keywords 52

ContentWriters

OCTOBER 9, 2024

Example: Onboarding New Customers A marketing agency that recently adopted AI detection software receives a series of targeted email newsletters. Each offers tips for improving content creation, showcases success stories from similar agencies, and provides previews to new features in development.

Hospitality 59

Hospitality Content Manufacturing Healthcare 59

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. On the more sophisticated end of this model, content marketing is developed by highly refined content creation and production teams that feed demand generation, brand awareness, or even native advertising campaigns.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. In fact, we were doing $100,000 revenue months selling content writing to clients around the globe that year, to prove it. They can and will be helpful for all sorts of content creation activities. I strongly disagreed!

Copywriter 104

Copywriter Copywriting Writing Copy 104

Moz

JUNE 23, 2020

What does it take to develop a content engine that drives results? This presentation will help you not only uncover content-market fit, but also capitalize on it. Too many marketers serve their clients the bare minimum of what's expected from an agency. In 2018, he taught us everything we didn't know about SEO.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Hire enough content creation and management staff to do it right.

Creativity 98

Creativity Blog Blogging Food 98

Moz

JUNE 23, 2020

What does it take to develop a content engine that drives results? This presentation will help you not only uncover content-market fit, but also capitalize on it. Too many marketers serve their clients the bare minimum of what's expected from an agency. In 2018, he taught us everything we didn't know about SEO.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Fat Joe

AUGUST 9, 2023

Content Creation Opportunities Your responses can often be repurposed in a blog post, newsletter, and other marketing material. If you are an agency looking to offer digital PR services then this tier is an absolute must. Draw from your experience and knowledge to deliver insights that can enrich the content piece.

Agency 52

Agency Keywords Brand Awareness SEO 52

Moz

MAY 21, 2020

We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. Too many marketers serve their clients the bare minimum of what's expected from an agency. In 2018, he taught us everything we didn't know about SEO.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Shorthand Content Marketing

APRIL 4, 2023

It includes the complexity of your content, the writing style, the legibility, and even the fonts you use. You must make your website content easy to skim or scan. All content creation should aim to be simple and offer valuable ideas in an approachable way. Ready to boost your content marketing in 2023?

Content Marketing 52

Content Marketing Marketing Content Text 52

Buffer

NOVEMBER 8, 2023

Output I’m adding this one into the mix with a caveat — if content output is a metric you track, you must be clear on why. If you’re not focusing on high-quality content creation with a clear goal in mind (like Hailley Griffis and Eric Doty explain below), delivering ROI on all your hard work is going to be tough.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Fat Joe

SEPTEMBER 6, 2023

That means you get to show off graphs like this to your clients: Mission accomplished pic.twitter.com/frlghb3vE3 — Aleyda Solis (@aleyda) November 19, 2018 Better Website Experience The fundamentals of white hat SEO are providing great content and a great user experience. A survey by Ahrefs found that 45.6%

SEO 52

SEO Search Engine Optimization Engineering Keywords 52

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. Though research likely contains dated content, you can use it to create evergreen content. Case studies.

Content 111

Content Content Creator Long Form Content Engineering 111

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). Joe, is there any benchmark research on how marketers are using and succeeding with content marketing?

Content Marketing 111

Content Marketing Marketing Content Consulting 111