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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. SEO and outreach.

Promotion 111
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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

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Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

HANDPICKED RELATED CONTENT: 2018 Content Marketing Toolkit: Tips, Templates, and Checklists. Now, that’s not to say that I’m not on the phone with my agency partners at 11 p.m. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Register today. .

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The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)

Content Marketing Institute

“(Content marketing) is our opportunity … to become a or the trusted source of interesting things.”. Sure, Tina was interesting and funny and gave great advice to content creators, but what the audience really wanted to know was whether the person they heard on stage was as genuine, earnest, self-deprecating, and humorous behind the scenes.

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This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Content Marketing Institute

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). @Disney is going to make a purchase before the end of the year, predicts @robert_rose. ThisOldMarketing Click To Tweet. 60+ Predictions.

Marketing 106
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How to Take Your Travel Content on a Better Trip

Content Marketing Institute

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

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Road Map to Success: Creating the Content of Your Audience’s Dreams

Content Marketing Institute

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Shape your content creator pool. Evaluate your format and content type options. Click To Tweet. Strengthen your creative muscles.