Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

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Content Marketing Institute

FEBRUARY 9, 2018

If you read a script or even partner-created content and say to yourself, “Can I tell this story without Coca-Cola?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if? HANDPICKED RELATED CONTENT: 2018 Content Marketing Toolkit: Tips, Templates, and Checklists. Register today. .

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Content Marketing Institute

APRIL 6, 2018

And yes, that includes call center scripts. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. Use interactive sessions and digital experiences to teach writers, marketers, agencies, legal stakeholders, and sales teams how to deliver the verbal strategy. Brand acts.

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Content Marketing Institute

JANUARY 9, 2018

Visa corporate communications brought the findings to its agency, Click2View, and the parties immediately got to work figuring out how to relay the story of solo women travelers in an engaging way. Fraser says each woman was considered primarily for her enthusiasm and sense of adventure about travel, but creativity is also a big plus.

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Content Marketing Institute

OCTOBER 2, 2018

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. In April 2018, a copy sold on eBay for $1,100.). One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. A copy sold for $1,100.

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Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Give reality a little creative license. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth.

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Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! In a Tech Pro Research 2018 study , 70% of companies were working on or toward a digital transformation.

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