Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. Karl Sakas , agency advisor, Sakas & Company.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Article Writing

SEPTEMBER 20, 2022

In 2023, it’s essential for you to try and raise your profile to compete in the digital marketing world. One person with a unique perspective on this is Tony Newton, CEO of Scalefluence.com, a data-driven influence marketplace launching in the fall of 2018. Here are some potential options. Starting With Guest Posting Sites.

Post 87

Post Agency Engineering Digital Marketing 87

Content Marketing Institute

OCTOBER 1, 2018

? ? One of the most pervasive themes at this year’s Content Marketing World was the need for big changes in our industry. Digital marketing is always evolving, so it’s no surprise the 3,700 marketers in attendance would want to focus on the latest adjustments they should be making to their content strategies and tactics.

Content 106

Content Collaboration Retail Creativity 106

Content Marketing Institute

MARCH 23, 2018

Marketing automation software provider HubSpot recently released functionality to make it easier to repurpose content for chat or messaging. That means a lot of marketing teams and agencies are going to be fumbling with how to make use of chat and messaging as a content marketing channel.

Text 111

Text Marketing Content Script 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. HANDPICKED RELATED CONTENT: How Content Marketing Can Save Your Digital Marketing Strategy. Robert_Rose Click To Tweet. It’s your story. Tell it well.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Smart Blogger

JANUARY 10, 2024

Up Your SEO Game Companies and agencies are more than happy to pay a little extra for someone who understands the basics of SEO writing. Here are some insider tips for getting started: Keep an eye on agency job postings. One of the best potential clients is agencies, because they usually have an ongoing need for writers.

Freelance 98

Freelance Writer Portfolio Agency 98

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Attract qualified traffic to your site.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In other words, how many people express more interest in your business thanks to your content efforts.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

JULY 18, 2018

Content marketing was a hit at the firm. The lead account director for the content agency sidled up to the content marketing director and congratulated him. In February 2018, three months shy of its 5th birthday, the financial services company’s digital magazine was killed. Meaning-driven, not data-driven.

Content Marketing 83

Content Marketing Marketing Content Architecture 83

Shorthand Content Marketing

FEBRUARY 28, 2023

Here are the statistics when we began in March 2018 (according to Spyfu reports ): At that stage, the business had been online for over eight years, but they had only managed to reach 227 keywords for their industry. Shorthand Content Marketing is a digital marketing agency based in California.

Content Marketing 64

Content Marketing Marketing Content Content Creation 64

Content Marketing Institute

OCTOBER 26, 2017

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. But don’t overcomplicate things. No one post can provide all relevant tools in the space.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Neil Patel

APRIL 26, 2021

In 2018, the European Union introduced the General Data Protection Regulation , which outlines rules for how data could be collected. Google isn’t the first company to get rid of third-party cookies, but with such a huge share of the market, it will have a wide-reaching impact on digital marketing. Unified ID 2.0

Ads 75

Ads Government Advertising Digital Marketing 75

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This both relates to the scope or work and the price of contract.

Agency 67

Agency SEO Digital Marketing Brand 67

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. HANDPICKED RELATED CONTENT: How Content Marketing Can Save Your Digital Marketing Strategy. Robert_Rose Click To Tweet. It’s your story. Tell it well.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Moz

OCTOBER 1, 2020

In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented. Click on the whiteboard image above to open a high-resolution version in a new tab!

Projects 74

Projects SEO Copywriter Copywriting 74

Fat Joe

AUGUST 11, 2023

We’ll cover: Factors that influence SEO costs Different SEO pricing models Average costs for businesses of different sizes How to determine the right SEO budget Choosing between DIY SEO and an agency Factors That Influence The Cost Of SEO The cost of search engine optimization (SEO) depends on a bunch of different factors.

SEO 52

SEO Agency Content Creation Keywords 52

Fat Joe

AUGUST 9, 2023

Benefits Of Using HARO For SEO And Marketing HARO is an invaluable tool for digital marketing and SEO. If you are an agency looking to offer digital PR services then this tier is an absolute must. Journalists get authoritative sources for their content, and experts get to be featured in reputable media outlets.

Agency 52

Agency Keywords Brand Awareness SEO 52

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Want to learn more about digital marketing strategies? Email marketing takes many forms.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Moz

MAY 8, 2019

Posted by PJ_Howland We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. These nautical nods are setting us all up for the deep dive into digital marketing we’re sure to see this year. Digital marketers like data, right? But you win!

Education 50

Education Digital Marketing Keywords Food 50

Moz

FEBRUARY 25, 2021

I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays.

Post 63

Post Text Advertising Promotion 63

Shorthand Content Marketing

APRIL 4, 2023

4) Design Emails for Mobile Readers Since early 2018, the iPhone has been the most popular way to read emails. Using text messages as part of your content marketing (also known as SMS marketing) can be very useful when done well. In 2020, digital marketing to a mobile audience is starting to reap the rewards.

Content Marketing 52

Content Marketing Marketing Content Text 52

Moz

AUGUST 26, 2019

Studying business kindness can be a rewarding task for any motivated digital marketing agency or local brand owner. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions. 10+ evocative examples of business kindness. This is not about following instructions.

Construction 51

Construction Food Brand Agency 51

Moz

MARCH 14, 2021

It’s best for each local business to have its own company account, instead of marketing agencies using their accounts to manage clients’ local business profiles. How to use Google My Business as a digital marketing tool. Download the free Local SEO Cheat Sheet for robust documentation of your various GMB support options.

IT 66

IT Utilities Government Education 66

Buffer

NOVEMBER 8, 2023

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In other words, how many people express more interest in your business thanks to your content efforts.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Lisa Murton Beets, CMI’s research director, provides an overview of B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. As you learn about new or better tools, update the article so it remains fresh.

Content 111

Content Content Creator Long Form Content Engineering 111

Neil Patel

MARCH 24, 2021

10 Tips to Improve Your Music Marketing. I might not be a global music star (don’t worry; that’ll change when my mixtape drops), but I definitely know a lot about digital marketing. With that in mind, here are my top tips on how to improve your music marketing. billion in 2018. Have a Website. Conclusion.

Marketing 141

Marketing Electronics Social Media Promotion 141

Publishing Trends

SEPTEMBER 20, 2023

She joined Hachette in 2018 after having been at Macmillan for more than 20 years. Zoya Boskovic has joined as digital marketing associate. In Agency news: Jane Chun has joined Transatlantic Agency as literary agent. Aiden Siobhan has joined Laura Dail Literary Agency as associate agent.

Art Director 91

Art Director Editorial Agency Portfolio 91

Neil Patel

JUNE 3, 2021

For example, an automobile manufacturer does not launch a new car without first having a consistent project and studying its insertion and acceptance in the market. To present a real example, you might have seen the collection of leggings for dogs the Walkee Paws brand released at the end of 2018.

IT 102

IT Concept Manufacturing Sales 102

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. HANDPICKED RELATED CONTENT: How to Be an Agent of Change: Examples From Top Content Marketing Award Winners.

Brand 111

Brand IT Banking Entertainment 111

Smart Blogger

OCTOBER 28, 2022

ABC Copywriting is a copywriting agency based in the United Kingdom. He’s the author of more than 100 books, including the popular The Copywriter’s Handbook and The Digital Marketing Handbook. Bob’s blog dates back to 2004 and continues through 2018. ABC Copywriting. Copywriter Bob Bly is a writing powerhouse.

Copywriting 79

Copywriting Copywriter Freelance Copywriting Blogging 79

Moz

MAY 21, 2020

MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Moz

JUNE 23, 2020

Connect and chat with like-minded marketers on a wide range of digital marketing topics! Meyers, Marketing Scientist, Moz. 9:55am – Stream 2 – How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem. Too many marketers serve their clients the bare minimum of what's expected from an agency.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

BKA Content

JANUARY 11, 2025

SEO Blogging maintains a secure role in the B2B and B2C landscape and, for companies that engage in consistent blogging efforts, it gives them a competitive advantage when it comes to digital marketing. You can use the data to not only blog on with confidence but also to guide your future content marketing efforts.

Blogging 98

Blogging Blog Advertising Blogger 98

Moz

JUNE 23, 2020

Connect and chat with like-minded marketers on a wide range of digital marketing topics! Meyers, Marketing Scientist, Moz. 9:55am – Stream 2 – How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem. Too many marketers serve their clients the bare minimum of what's expected from an agency.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Moz

DECEMBER 3, 2018

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. For example, if the average word count of the top 20 results for “content marketing agency” is 300, and our piece is 450 words, we hit 150% attainment. Back it on up.

Keywords 56

Keywords Long Form Content Construction SEO 56

Moz

JULY 23, 2020

In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan for breathing new life into a dead content campaign. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira. Video Transcription. Hi, Moz fans. My name is Shannon McGuirk.

Content 65

Content Copy Creativity Agency 65