Neil Patel

MAY 19, 2021

The secret sauce to my digital marketing agency’s success? Create an editorial plan to go through older posts, remove outdated information, and update facts. Seventy percent of the featured snippets analyzed were from 2018, 2019, and 2020. Find Lucrative Long-Tail Keyword Queries With Ubersuggest.

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Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. According to CMI’s 2018 Benchmarks, Budgets, and Trends research , social media posts, blog posts, emails, e-books, and video continue to reign supreme when it comes to the content formats and types B2B and B2C marketers rely on the most. Content Marketing Strategy Essentials.

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Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. Karl Sakas , agency advisor, Sakas & Company. 1,000: Lunch with all our editorial team members – internal subject-matter experts.

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Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. You need to not only provide the augmented reality experience, but also give users the agency to make the experience immersive.

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Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. What does this mean for content teams.

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Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s Using some undesignated money in her budget, she hired an outside agency to create the piece. Norton (@NortonOnline) February 22, 2018. Know your audience.

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Audience IT Content Editorial 77

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The robot even has its own Twitter handle.

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Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. by Cheryl Strauss Einhorn. by Erik Wahl. I’d love to hear.

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Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. If we came up with an idea and took it to an agency,” Evan explains, “we’d lose control, lose flexibility, and it would be cost prohibitive.”.@NASCAR’s The department is on pace to eclipse those numbers in 2018.

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Storytelling Entertainment Social Media Collaboration 73

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Describe your ideal brand voice in three words.

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Content Marketing Institute

OCTOBER 8, 2018

As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. If it doesn’t have internal capabilities, it hires an agency to make and deliver it. Subscribe to video on demand to hear the expert insight, tips, and trends discussed at Content Marketing World 2018.

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Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile.

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Moz

JANUARY 20, 2020

Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. Our old editorial calendar was a Google sheet. Here’s what I figured out about scaling content through this process.

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Content Marketing Editorial Marketing Content 67

Content Marketing Institute

OCTOBER 26, 2017

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals.

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Publishing Trends

AUGUST 5, 2024

Raquel Pelzel will join Voracious as editorial director on September 3rd, reporting to Michael Szczerban. She was previously editorial director for cooking at Clarkson Potter. In Agency News… Taryn Fagerness Agency sees Christine Perry join as an associate agent. Irish author Edna O’Brien , 93, died on July 27th.

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CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. Develop a strong editorial voice. But, how exactly does having editorial calendar software help achieve these goals ? This piece was originally published November 22, 2018. Cover a variety of topics.

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Moz

FEBRUARY 4, 2019

Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. The biggest limitation of these metrics is a looming external variable often beyond our control — the editorial calendars and agendas of the publishers.

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Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! In a Tech Pro Research 2018 study , 70% of companies were working on or toward a digital transformation.

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Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

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Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). Michele Linn bought into the vision and took over editorial. It was hard to believe it was working.

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