The Creative Penn

JULY 17, 2023

What are the pros and cons of traditional publishing vs self-publishing? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Those have been subsequently self-published, indie published by me.

Publisher 98

Publisher Publishing Publishing Copy 98

Publishing Trends

SEPTEMBER 20, 2023

She joined Hachette in 2018 after having been at Macmillan for more than 20 years. SVP and publisher of Avery and Tarcher Perigee , Megan Newman , has taken PRH ’s VSO package and will retire in December. Casey Hampton has joined Knopf Doubleday Publishing Group as senior designer. Samantha Marks joins as publishing associate.

Art Director 91

Art Director Editorial Agency Portfolio 91

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Publishing Trends

DECEMBER 4, 2023

, Palazzo Editions , Ad Lib Publishers , Mardel Books , and Pimpernel Press. He previously was the CEO of The Quarto Group until 2018 and the co-founder of Welbeck Publishing Group until late 2022 where it was then sold to Hachette UK. The position was previously held by Amy Einhorn who is now SVP and publisher of Crown.

Art Director 83

Art Director Agency Publisher Publishing 83

Content Marketing Institute

MARCH 16, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. If you recall SEO as something a few dodgy agencies used to do back in the early 21 st century, you’re right (though they’re pretty much all extinct now). Create fresh, unique content. Optimize content for users , not search engines. Write good link text.

Marketing 111

Marketing Government Agency SEO 111

Neil Patel

JUNE 1, 2021

It works like this: Let’s imagine I’m publishing a video with the tag “50 facts about me” When YouTubers use this same tag, they must mention 50 facts about themselves. But, like everything your company will publish online, videos about memories must be relevant. Be careful not to make something too commercial.

Creativity 141

Creativity Storytelling Concept Audience 141

Jane Friedman

OCTOBER 27, 2022

A great example is my good writer-friend Allison Landa, whose memoir, Bearded Lady: When You’re a Woman with a Beard, Your Secret Is Written All Over Your Face was finally just published by Woodhall Press after a 17-year (yep!) I learned a lot from that agency.

Writer 127

Writer Prose Freelance Entertainment 127

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. In April 2018, a copy sold on eBay for $1,100.). Buddy, you can come back now. A copy sold for $1,100. kimota Click To Tweet.

Storytelling 111

Storytelling Pharmaceutical Brand Prose 111

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. Robert Rose (@Robert_Rose) June 13, 2018. . Jay Acunzo (@jayacunzo) June 13, 2018.

Content 102

Content Manufacturing Projects Concept 102

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. AR is most successful when you provide the audience a sense of agency – or a way for them to feel they are controlling what they are seeing, not just augmenting it. In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption.

Brand 111

Brand Storytelling Food Manufacturing 111

Neil Patel

SEPTEMBER 24, 2020

Here’s a list of the top AdWords companies and information you can use to find, vet, and hire the right agency. Lots of agencies spend their time focusing on impressions, clicks, and visits. At my agency, NP Digital, we focus our attention on driving top-line growth and increasing revenue immediately for our clients.

Agency 97

Agency Advertising Transportation Landing Page 97

Smart Blogger

JANUARY 10, 2024

Maybe you’ve also noticed how the stuff most of them publish kinda sucks? Freelancing is the new normal, but here’s what’s crazy: While businesses are well-aware of the importance of content marketing , writers are still stuck in the Stone Age of wanting to get published in magazines and newspapers. Here’s why: The $877.66

Freelance 98

Freelance Writer Portfolio Agency 98

Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. These examples (and VR experiments emerging in fashion, cosmetics, comics, publishing, and the list goes on) mark the early days of this exciting medium for storytelling. That creates camaraderie.

Storytelling 112

Storytelling Collaboration Education Entertainment 112

Freelance Magic

NOVEMBER 25, 2022

These are short pieces of content and publishers need lots of them on a regular basis. Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing. The answer is, yes, you definitely can! Sportswriting revolves around reporting news and updates.

Freelance 162

Freelance Finance Writing Medical 162

Content Marketing Institute

NOVEMBER 18, 2017

18:44): 2018 predictions from the C-suite. As detailed in this Forward article, this iconic content effort owes its existence to Joseph Jacobs, a former advertising manager who started his own ad agency (in 1919) which specialized in selling ads for Jewish publications. The quick hits – Notable news and trends. (10:40 Source: Forbes ).

Content Marketing 104

Content Marketing Marketing Content Advertising 104

Content Marketing Institute

DECEMBER 31, 2018

This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it.

Marketing 111

Marketing Agency Content Marketing Education 111

Buffer

NOVEMBER 8, 2023

  Another metric we care a lot about is our content output — we aim to publish new blog content four times a week, Monday through Thursday.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2018

As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. If it doesn’t have internal capabilities, it hires an agency to make and deliver it. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. Create, publish, and – if necessary – replace.

Creativity 111

Creativity Content Marketing Marketing Content 111

Moz

DECEMBER 11, 2018

In 2018, when we rustle through the wrapping paper, the presents we find from Google look cheaper, smaller, and less magnificent. This slide from a recent presentation by Rand Fishkin encapsulates his findings regarding the growth of no-click SERPs between 2016–2018. 3) Google becoming a lead gen agency. When Dr. Peter J.

Website 91

Website Medical Keywords Agency 91

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. The work on The One Brief, which earned Venetta a 2018 Content Marketer of the Year nomination, holds many lessons for enterprise content marketers. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 75

IT Content Content Creation Social Media 75

Content Marketing Institute

MARCH 23, 2018

That means a lot of marketing teams and agencies are going to be fumbling with how to make use of chat and messaging as a content marketing channel. Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology: .

Text 111

Text Marketing Content Script 111

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. Jason Schemmel , social media manager, Harper Collins Christian Publishing . 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. Karl Sakas , agency advisor, Sakas & Company.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Smart Blogger

JUNE 5, 2023

2018: A landmark year for Facebook controversy, including the Cambridge Analytica scandal , a massive data breach , and the revelation that Facebook knew about all of it and did nothing. Ello Known as the “The Creators Network, ” Ello is dedicated to connecting artists, brands, publishers and their fans.

Social Media 111

Social Media Content Creator Utilities Advertising 111

BKA Content

JANUARY 11, 2025

Approximately 91% of online marketers use blogging as the basis of or to complement their other marketing efforts As of 2018, as many as 85% of B2C marketers and 91% of B2B marketers were using a blog as the foundation for their digital marketing efforts or to complement additional marketing efforts. times the amount of traffic and 4.5

Blogging 98

Blogging Blog Advertising Blogger 98

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. DM me for it.

Brand Awareness 56

Brand Awareness Content Creator Agency Publisher 56

Express Writers

NOVEMBER 8, 2022

The Awareness stage is when an individual initially discovers a company, typically by finding some sort of content they’ve published online. Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. You can’t publish one blog post and assume that will attract people.

Sales 98

Sales Marketing Storytelling Social Media 98

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. The Lead Machine’s strength is Rich Brooks’ empathy for the small businesses his agency, flyte new media, works with daily.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Evaluate your format and content type options.

Content Creation 111

Content Creation Content Creator Content Editorial 111

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

Landing Page 98

Landing Page Ads Publisher Publishing 98

Content Marketing Institute

JULY 18, 2018

The lead account director for the content agency sidled up to the content marketing director and congratulated him. New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. Content Tech 2018 Presentation from The Content Advisory. The cadence slowed to a crawl.

Content Marketing 84

Content Marketing Marketing Content Architecture 84

Smart Blogger

OCTOBER 28, 2022

ABC Copywriting is a copywriting agency based in the United Kingdom. They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School. Publishing company McGraw-Hill says Bob is “America’s top copywriter.”. Bob’s blog dates back to 2004 and continues through 2018.

Copywriter 79

Copywriter Copywriting Freelance Copywriting Blogging 79

Moz

DECEMBER 27, 2020

We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe. Enjoy! ? ?.

Blog Post 71

Blog Post Post Blogging Blog 71

Neil Patel

APRIL 26, 2021

However, it also allows publishers to monetize their websites to fund the high-quality content you enjoy consuming. However, perhaps happy with the status quo, publishers and advertisers weren’t necessarily braced for big changes. However, it costs publishers money to create those resources. is one proposed solution.

Ads 75

Ads Government Advertising Digital Marketing 75

Content Marketing Institute

DECEMBER 25, 2018

Two core processes will help with this: Content inventory – a list of all the content items you’ve created, including the title, type and format, and where each asset has been published. Thanks to search engines, any content you publish online will be findable forever – whether it stands the test of time or not.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Express Writers

NOVEMBER 1, 2022

Google did this exceptionally well in 2018 when it invited Macaulay Culkin to give a glimpse into adult Kevin McCallister’s life with the hilarious “ Home Alone Again ” campaign. With a content calendar, you space out certain types of content and schedule when you will publish each piece. Include these dates in your calendar, too.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105