Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. If we came up with an idea and took it to an agency,” Evan explains, “we’d lose control, lose flexibility, and it would be cost prohibitive.”.@NASCAR’s The department is on pace to eclipse those numbers in 2018. 4-7 in Cleveland, Ohio.

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 110

Hospitality Storytelling Content Content Marketing 110

Neil Patel

JUNE 1, 2021

Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. YouTube published a video about 2018 that has accumulated millions of views. So far so good – but the video looks like advertising, not like a summary of 2018.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JUNE 15, 2018

Lifestyle storytelling. But this approach is often over-emphasized because it’s produced by content marketing agencies that exist in the B2B sector, where a how-to approach is most effective. Storytelling is very powerful, and most people want to see themselves as the hero in their own story. Stance-taking.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling. Artificial intelligence in many forms.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

MARCH 20, 2018

Outsourcing to freelancers or other specialists : Smaller businesses, startups, nonprofits, or other companies that aren’t ready to invest in full-scale editorial capabilities may prefer to work with freelance writers (including trained journalists ), or to partner with a content agency or other creative services provider. Click To Tweet.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Express Writers

NOVEMBER 8, 2022

Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. Prioritize Conversations and Storytelling in Your Marketing. Incorporating storytelling into your marketing efforts. Storytelling brings people together and, much like having conversations, builds deeper connections.

Sales 98

Sales Marketing Storytelling Social Media 98

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects.

Creativity 98

Creativity Blogging Blog Food 98

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Google Glass) or digitally (e.g.,

Brand 110

Brand Storytelling Food Manufacturing 110

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. Use interactive sessions and digital experiences to teach writers, marketers, agencies, legal stakeholders, and sales teams how to deliver the verbal strategy. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? Portfolio thread.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Brand 111

Brand IT Banking Entertainment 111

Content Marketing Institute

DECEMBER 22, 2017

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Create fantastic experiences throughout any content and storytelling you create. I hear and see this every day with the listeners of this podcast: “ We need to fire an agency or a content creator… or hire an agency or content creator.”

Marketing 106

Marketing Advertising Content Creator Content Creation 106

Smart Blogger

OCTOBER 28, 2022

ABC Copywriting is a copywriting agency based in the United Kingdom. Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content. ABC Copywriting. His copywriting advice is as relevant as ever.

Copywriter 79

Copywriter Copywriting Freelance Copywriting Blogging 79

Neil Patel

APRIL 5, 2021

IHOb pic.twitter.com/evSxKV3QmT — IHOP (@IHOP) June 4, 2018. It’s also important to harness your social media marketing tactics across all channels, appeal to your audience’s emotions, leverage storytelling , and showcase your products in action are great ways to create food advertisements that stand out.

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

AUGUST 14, 2018

Karl Sakas , agency advisor, Sakas & Company. It’s 2018. Wish would die (well, evolve): I wish storytelling using heroes, villains, and victims would evolve into a more conscious story about self-discovery and unlocking humanity’s harmonious potential. Purpose is to what storytelling was to 2017.

Content Marketing 108

Content Marketing Marketing Content Storytelling 108

Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. We have no idea where this is going to go, but it’s not the answer to all our content problems and it will not replace the greatest storytellers on the planet. Content Planning & Ideation for Agencies. I strongly disagreed!

Copywriter 104

Copywriter Copywriting Writing Copy 104

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Both my past experiences agency-side and my gut feeling would be that content creators are moving away from it as a core format for link building.

Brand Awareness 56

Brand Awareness Content Creator Agency Publisher 56