Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. You can get started with my FREE training here.

Freelance 130

Freelance Finance Writing Medical 130

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. Know your audience. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s

Audience 76

Audience IT Content Editorial 76

Backlinko

DECEMBER 27, 2024

Next, input your audience and product name details and write a short product description. 2018 OpenAI GPT OpenAI released GPT, a neural network that could generate human-like text and converse with users. Then, choose either Facebook Headlines or Google Ads Headlines to generate ad headlines. Click Generate when youre ready.

IT 111

IT Medical Architecture Manufacturing 111

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. What it means to you: Getting the right content to the right person at the right time requires a deep understanding of your audience. In 2018, only 67% answered that way.

Marketing 111

Marketing Content Marketing Content Creation Consulting 111

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987.

Ads 145

Ads Advertising Social Media Recruitment 145

ProBlogger

JANUARY 2, 2018

“Do you think I should start a blog in 2018? Thousands of people have already claimed their spot in the course, convinced a blog should be a part of their plans for 2018. As I consider the question of why someone should start a blog in 2018, I can’t help but return to the beginning of my own blogging journey in 2002.

Blogging 52

Blogging Blog Blogger Collaboration 52

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Target audience. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

ProBlogger

FEBRUARY 7, 2018

Congratulations to the Class of 2018! Class of 2018 Scholarship Winners We selected five scholarship winners who caught our attention and imagination with their new blogs. Huge audience potential and seeks to make an important positive change, good range of products for monetisation via affiliate marketing or eCommerce.

Blogging 45

Blogging Blog Finance Food 45

Content Marketing Institute

DECEMBER 20, 2018

Whether you wanted it or not, Andrew Davis ( November 2018 ). Verizon Biz Markets (@VZBizMarkets) November 27, 2018. Whether you wanted it or not, Andrew Davis ( August 2018 ). Whether you wanted it or not, Andrew Davis ( May 2018). I’d love to be part of the solution. What do you say? Do we have a deal? Diego Scotti.

Marketing 108

Marketing Agency Text Social Media 108

Content Marketing Institute

MAY 30, 2018

Yet 72% of respondents to our 2018 Content Management & Strategy Survey say their organization is challenged with managing their content strategically. The surveyed marketers say their organization’s top strategic content management challenges in 2018 include: Enough staff skilled in content strategy (61%). Lack of budget (44%).

Content Management 111

Content Management Management Content Editorial 111

Moz

NOVEMBER 20, 2018

For a more in-depth discussion of review strategy, please see the blog post version of my 2018 MozCon presentation, “ How to Convert Local Searchers Into Customers with Reviews.” Find ways to earn links on the sites your local audience uses. Meh, links To quote Gyi Tsakalakis: “Meh, links.”

Keywords 56

Keywords Engagement Website Agency 56

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. 73% of adults in the U.S Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Moz

NOVEMBER 29, 2018

In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. Click on the whiteboard image above to open a high-resolution version in a new tab!

Keywords 63

Keywords Engagement Ads Concept 63

Backlinko

JANUARY 6, 2025

How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. Pick an approach that plays to your strengths and resonates with your audience. Telling raw, relatable stories is how you build a lasting brand.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. These marketers also are more likely to report using content marketing successfully to reach goals such as educating the audience and building customer loyalty.

Content Marketing 104

Content Marketing Marketing Content Education 104

Neil Patel

SEPTEMBER 13, 2021

Focus on building an audience, build trust and loyalty, and then market to your audience. Papercut Films was the production company for the technology documentary film, which had an April 2018 release. The social media documentary had a 2018 release with an 88-minute runtime. Its runtime is 78-minutes. The Cleaners.

Social Media 136

Social Media Media Marketing Healthcare 136

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 103

Agency Electronics Content Storytelling 103

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). 2018 B2C Content Marketing Benchmarks, Budgets, and Trends – North America from Content Marketing Institute. Content marketing success increases, but can it last?

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of story audiences would rally around. Las Vegas Aces (@LVAces) August 19, 2018.

Content 101

Content Editorial Contractor Persuasion 101

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. Many of these properties have distinct brand characteristics and audience segments. Circus Circus (@CircusVegas) June 30, 2018. ARIA Las Vegas (@AriaLV) April 10, 2018. MGM Resorts (@MGMResortsIntl) June 8, 2018.

Brand 96

Brand Entertainment Content Hospitality 96

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. But he’s clearly comfortable in front of the camera and live audiences, too.

Marketing 91

Marketing Entertainment Social Media Content Marketing 91

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

DECEMBER 1, 2017

If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter. And we think, regardless of the effect on our traffic, most of our audience will appreciate the pause too.

Publishing 111

Publishing Publishing Publisher Editorial 111

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. The Solo Traveller team understood that no one individual would cater to all its audience.

Storytelling 111

Storytelling Script Food Agency 111

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Not only does BarkBox keep their audience engaged, but they play off of themes that function as inside jokes between themselves and their 1.7 million followers.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Content Marketing Institute

SEPTEMBER 13, 2018

Sure, Tina was interesting and funny and gave great advice to content creators, but what the audience really wanted to know was whether the person they heard on stage was as genuine, earnest, self-deprecating, and humorous behind the scenes. And, does Joe Pulizzi really write down his goals each day as he urged the audience to do?

Electronics 90

Electronics Content Creator Content Marketing Creativity 90

Content Marketing Institute

APRIL 25, 2018

Chances are, your research will uncover key challenges or things your audience isn’t doing but should be. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. TIP: Identify an angle for each publication that is relevant and meaningful to that audience.

Projects 110

Projects Landing Page Editorial Brand Awareness 110

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. The influencer should provide value to your audience in a way that your team can’t.

Content 101

Content Manufacturing Projects Social Media 101

Content Marketing Institute

MARCH 9, 2018

Sixty-eight percent of them said quality was a top priority in 2018. Either way, you’ve learned something fast and gotten closer to delivering the kind of content your audience really wants. HANDPICKED RELATED CONTENT: Agile Practices: How to Avoid Mistakes Our Marketing Team Made. Agile marketers’ commitment to quality.

Marketing 111

Marketing Content Content Creator Content Creation 111

Neil Patel

JANUARY 27, 2021

Now that you’ve got a basic handle or refresher course on the technicality of inbound marketing, let’s jump into the biggest trends to master before 2018. It’s a mutual exchange: Site X gets great content from producer Y (you) in exchange for Site X’s audience and promotion. Browse their site and make sure that your audiences line up.

Marketing 142

Marketing Social Media SEO Script 142

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Not only does Applebee’s sticker promote two of its products, it also helps the brand better understand the preferences of its Instagram audience.@Applebee’s

Storytelling 110

Storytelling Engagement Brand Promotion 110

Content Marketing Institute

OCTOBER 12, 2018

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? Here’s what watching the hosts create experiences for their guests reminded me about the strategy behind creating content experiences for our guests (think: audiences). You just have to please the audience you’ve chosen. Meaningful goals matter. The first step?

Content Marketing 107

Content Marketing Marketing Content Education 107

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). These videos really resonated with the audience and didn’t require extensive time or budget. Short videos can give prospects and attendees a sneak peek at event topics and speakers.

Content 111

Content Education Content Marketing Promotion 111

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. Fragmented audiences still demand frictionless experiences. Retail content is a mixed (shopping) bag.

Retail 106

Retail Content Education Content Marketing 106

The Hoth

MARCH 25, 2025

This began with the introduction of BERT in 2018 and continued with MUM in 2021. Also, she clearly touched on a popular topic that her audience was eager to learn about, which is why the post generates consistent traffic to this day. However, the exact way in which Google measures topical authority is a mystery. Provide ample security.

Collaboration 59

Collaboration Keywords SEO Editorial 59