Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Content Marketing Institute

OCTOBER 9, 2018

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand? A lot of brands are using Instagram Stories.

Audience 111

Audience Entertainment Concept Storytelling 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Power of the podcast. Click To Tweet. Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 110

Storytelling Brand Marketing Hospitality 110

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. MGM Resorts International operates many well-known destination brands including Aria, Bellagio, MGM Grand, The Mirage, Circus Circus, and others in Las Vegas. Many of these properties have distinct brand characteristics and audience segments.

Brand 95

Brand Entertainment Content Hospitality 95

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Comics can work for all audiences. Brands use comics for diverse purposes. In April 2018, a copy sold on eBay for $1,100.).

Storytelling 108

Storytelling Pharmaceutical Brand Prose 108

Content Marketing Institute

DECEMBER 6, 2018

The methodology focused on selecting the audience most likely to interact with this type of content, not which industries they were in. The newsletter content includes video that’s interesting to a general engineering audience. IEEE GlobalSpec’s video newsletter targets the audience not based on their industry but by format preference.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987.

Ads 145

Ads Advertising Social Media Recruitment 145

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Brand 111

Brand Marketing Social Media Consulting 111

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. Know your audience. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s

Audience 75

Audience IT Content Editorial 75

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Large brands and retailers already have access to such online-to-offline metrics. The post The Marketer’s Guide to Gain Brand Mileage on Google Maps appeared first on Neil Patel.

Brand 126

Brand Retail Ads SEO 126

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Social Media Digital Marketing 97

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

DECEMBER 20, 2018

However, they make your brand look ignorant and uncaring. Whether you wanted it or not, Andrew Davis ( November 2018 ). Have you considered leveraging your people to power your brand? Verizon Biz Markets (@VZBizMarkets) November 27, 2018. TMobile CEO @JohnLegere attached his personality to the brand and is killing it.

Marketing 106

Marketing Agency Text Social Media 106

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Memes Entertain Your Audience. million followers.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal via @Accenture. 66% of U.S. Remember to educate.

Content Marketing 102

Content Marketing Marketing Content Education 102

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Target audience. Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. By going after phrases with low competition and a high purchase intent, you can boost your brand awareness and sales and improve your Amazon SERP.

Ads 145

Ads Sales Brand Awareness Landing Page 145

ProBlogger

JANUARY 2, 2018

“Do you think I should start a blog in 2018? Thousands of people have already claimed their spot in the course, convinced a blog should be a part of their plans for 2018. As I consider the question of why someone should start a blog in 2018, I can’t help but return to the beginning of my own blogging journey in 2002.

Blog 52

Blog Blogging Blogger Collaboration 52

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Neil Patel

SEPTEMBER 13, 2021

Focus on building an audience, build trust and loyalty, and then market to your audience. Papercut Films was the production company for the technology documentary film, which had an April 2018 release. The social media documentary had a 2018 release with an 88-minute runtime. Its runtime is 78-minutes. The Cleaners.

Social Media 136

Social Media Media Marketing Healthcare 136

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). We manage content and social media strategies for more than 10 brands with a two-person team. Content marketing success increases, but can it last? We could do more, but we are understaffed.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Now I hope you steal at least one of these ideas – and then make it grand for your brand. But rather than just expecting people to find it on the Watch tab, NASCAR and Facebook marketed where they knew their audience would learn about it.

Content 99

Content Editorial Contractor Persuasion 99

ProBlogger

FEBRUARY 7, 2018

Congratulations to the Class of 2018! Class of 2018 Scholarship Winners We selected five scholarship winners who caught our attention and imagination with their new blogs. Huge audience potential and seeks to make an important positive change, good range of products for monetisation via affiliate marketing or eCommerce.

Blog 45

Blog Blogging Finance Food 45

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Think about incorporating your brand or campaign hashtag.

Storytelling 109

Storytelling Engagement Brand Promotion 109

Moz

NOVEMBER 29, 2018

In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. What does your branded search look like? So what sites are you getting reviews on?

Keywords 63

Keywords Engagement Ads Concept 63

Neil Patel

JANUARY 27, 2021

Now that you’ve got a basic handle or refresher course on the technicality of inbound marketing, let’s jump into the biggest trends to master before 2018. That’s why I guest blogged for years: I did it for two main reasons: Exposure of my brand on sites that have huge followings Bring relevant traffic back to my own site.

Marketing 142

Marketing Social Media SEO Script 142

Neil Patel

OCTOBER 12, 2020

Create a personalized experience for your audience. With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. What if you could: Spend more time in your zone of genius.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 110

Marketing Government Content Content Creation 110

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. Fragmented audiences still demand frictionless experiences. Retail content is a mixed (shopping) bag.

Retail 105

Retail Content Education Content Marketing 105

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. HANDPICKED RELATED CONTENT: How Content Marketing Became One Brand’s Trusted, Unified Source.

Marketing 90

Marketing Entertainment Social Media Content Marketing 90

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Optimize your Instagram bio for lead generation.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

SEPTEMBER 13, 2018

Sure, Tina was interesting and funny and gave great advice to content creators, but what the audience really wanted to know was whether the person they heard on stage was as genuine, earnest, self-deprecating, and humorous behind the scenes. And, does Joe Pulizzi really write down his goals each day as he urged the audience to do?

Electronics 88

Electronics Content Creator Content Marketing Creativity 88