Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

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Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

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Neil Patel

OCTOBER 12, 2020

Create a personalized experience for your audience. You’re going to make better marketing decisions for your audience in seconds. The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Create Better Content, Faster.

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Content Marketing Institute

JANUARY 28, 2019

But today, content teams are not only deploying owned media platforms that build audiences – they simultaneously are tasked with being the experts at native content, branded content, and technological, process-driven content strategies that enable these strategies to be governed, managed, and optimized effectively.

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Content Marketing Institute

OCTOBER 22, 2017

As time goes on, content marketing builds its own momentum – no extra dollars required. HANDPICKED RELATED CONTENT: How to Take an Audience-First Approach to Your Content. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Content creation.

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Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Not only will poor content quality hinder the results you want, it can reflect poorly on your brand’s value and reputation as well.

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Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Provide input.

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Content Marketing Institute

MARCH 9, 2018

HANDPICKED RELATED CONTENT: Agile Practices: How to Avoid Mistakes Our Marketing Team Made. Sixty-eight percent of them said quality was a top priority in 2018. This means a content marketer on that Agile team can really focus on completing a phase before moving to something else. Agile marketers’ commitment to quality.

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Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

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Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. Factors such as how much time you can dedicate to LinkedIn, your experience with content creation tools at your disposal, your writing skills, and existing connections play a huge role in your success. 

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The Hoth

FEBRUARY 20, 2025

Starting with BERT (Bidirectional Encoder Representations from Transformers) in 2018, Google began using natural language processing (NLP) and natural language understanding (NLU) to better understand and answer user search queries. This will not only help your SEO, but itll also build trust with your target audience.

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Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

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Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. Deliver content consistently.

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Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

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Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. 100+ Tools Content Marketers Really Love. CMIContent #research Click To Tweet.

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Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Or I might try a bit of native advertising for our top converting content. Support external content creation.

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasting can be an intimate way to interact with your audience, says @joderama.

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Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Segment Audience to Increase Engagement. Or, take a look at Copyblogger Media.

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Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. WordPress users create an average of 70.5

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Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). These videos really resonated with the audience and didn’t require extensive time or budget. Watch Robert talk about journey mapping – and sing a Journey song. Click To Tweet.

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Grammarly

JANUARY 8, 2024

With a degree from Keene State College and a proven track record in executing four successful social media projects during my academic journey, I’m eager to apply my content creation, audience engagement, and analytics skills to contribute to your team. You can replace it with one or more of these options instead.

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Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Choose a content business model. Audience engagement.

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Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. As our research, again, shows this year , a successful content marketing organization is strategic, has involvement from the highest levels in the organization, focuses on building audiences , and uses content at all stages of the buyer’s journey.

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Content Marketing Institute

DECEMBER 18, 2017

It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. It was at Penton where I learned the power of listening to an audience and the various business models that made media companies work. Register today for the best savings!

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Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. HANDPICKED RELATED CONTENT: How to Use Documentary Filmmaking Techniques to Craft Memorable Content.

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Content Marketing Institute

JUNE 26, 2018

Let’s explore six ways to incorporate reviews into your content marketing strategy and how to avoid the pitfalls. Spark content ideas. Review sites can be a springboard for #content ideas, says @AusmericanGirl. Lilly Adam (@lillya1960) June 17, 2018. Thank you Lilly. Print signage.

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Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. Today’s VR projects may reach small audiences,” he says, “but they teach brand leaders the medium and how to communicate with this form of storytelling.”. Content marketing’s heart in your hands.

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Content Marketing Institute

NOVEMBER 22, 2017

This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 7 Things You Need to Have a Productive (and Happy) Content Marketing Team. HANDPICKED RELATED CONTENT: 4 Ways to Shift Your Thinking to Truly Focus on Your Audience.

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Smart Blogger

JUNE 17, 2024

Built-in audience of over 60 million readers! WordPress.com: Best Sandbox Platform Source: Lorelle on WordPress Launched in 2005, WordPress.com is a turnkey content management system (CMS) built on the open-source WordPress.org software. What you see is what you get. If you like what you see, great. How Do You Get Started?

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Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences.

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Management Electronics Media Architecture 98

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Creation or discovery of the journey and experiences. Click To Tweet.

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Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Put it out there in the world and see what it does.

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Content Marketing Institute

MARCH 26, 2018

If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years , you know that Quartz (“a new kind of global business news outlet”) creates content that people “ freaking love.”. Jen Brass Jenkins (@chrliechaz) January 18, 2018. What would you give to have people freaking love your content?

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Content Marketing Institute

NOVEMBER 19, 2017

In Chapter 6, Broadcasting Your Message Through Content, he defines the characteristics of good content: Good content is created for the sake of the reader. Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained. Committing to a process of content creation.

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Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. I know, I know.

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