Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 111

Content Creation Content Content Creator Editorial 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

SEPTEMBER 13, 2018

Sure, Tina was interesting and funny and gave great advice to content creators, but what the audience really wanted to know was whether the person they heard on stage was as genuine, earnest, self-deprecating, and humorous behind the scenes. To build and grow an audience, you need to earn its trust. We love you, Ann!

Electronics 88

Electronics Content Creator Content Marketing Creativity 88

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Suddenly, the temptation (and push) to throw a lead-gen form on top of your best content becomes real. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. Even publishing great, high-quality content is not enough.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Content Marketing Institute

MARCH 2, 2018

To paraphrase, Michael says “content” is typically produced because someone in the organization asked for it, while “content” paired with “marketing” is what the audience wants. Content paired w/ #marketing is what the audience wants, says @BrennerMichael. Rahel Anne Bailie (@rahelab) February 12, 2018.

Content 111

Content Content Creator Content Marketing Sales 111

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 109

Hospitality Storytelling Content Content Marketing 109

Neil Patel

DECEMBER 8, 2020

In 2018, they launched it globally, and the service took off like a rocket. Helpful Hint: Facebook prioritizes longer videos (3+ minutes) and content that engages the audience and sparks conversation. They’re looking for content creators who respond to user comments and pin the best comments to the top of the feed.

Script 129

Script Ads Engagement Content Creator 129

Smart Blogger

JUNE 17, 2024

Built-in audience of over 60 million readers! WordPress.com: Best Sandbox Platform Source: Lorelle on WordPress Launched in 2005, WordPress.com is a turnkey content management system (CMS) built on the open-source WordPress.org software. WordPress.com is a solid cms platform for almost every type of content creators.

Blogging 105

Blogging Blog Publisher Publishing 105

Backlinko

JANUARY 8, 2024

Top 50 Most Subscribed YouTube Channels The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. This is the clearest sign that your content is resonating with your target audience, and drawing users in. billion views since its upload date of 2 May 2018. 44 A4 48.7M

Entertainment 102

Entertainment Keywords Collaboration Script 102

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Contented

MARCH 5, 2024

We are not talking about a small audience. This audience is colossal if you factor in that disabilities can be temporary too, for example, as a result of injury, migraines, concussion, medical procedures, or middle ear infections. With an aging population, the audience is growing exponentially. You are a true content hero.

Government 59

Government Content Creator Content Medical 59

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Who is your audience?

Content Creation 100

Content Creation Content Content Marketing Content Creator 100

Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Choose a content business model. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. I could only hope our audience would be interested as well. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward.

Creativity 70

Creativity SEO Content Hospitality 70

The Hoth

NOVEMBER 28, 2022

Google has always expressed that they want you to make sure that you create high-quality content but that your content highlights any expertise that the author or website might have. Assessing Main Content Quality and Optimization. Main Content or MC is any part of a web page that directly helps the page achieve its goal.

Medical 98

Medical Content Creator Landing Page Hospitality 98

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. Listen to your audience. Engage with readers.

Creativity 98

Creativity Blogging Blog Food 98

Shorthand Content Marketing

APRIL 4, 2023

What this means for your marketing is that you must focus your content around the mobile and tablet user, rather than the desktop. Mobile content marketing will become the norm in the years ahead, and content creators must be prepared. What is Mobile Content Marketing?

Content Marketing 52

Content Marketing Marketing Content Text 52

Content Marketing Institute

NOVEMBER 9, 2017

How can you help your audience in a way no one else can? While hiring an exceptional content creator is absolutely vital, make sure you have your strategy and editorial plan in place first so the talent you hire can focus from the start on content that will further your mission. How will you know if you are successful?

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

JUNE 20, 2018

These content types can work well for evergreen content that does well with your audience and in search engines. If your audience uses online tools , organize them into one or more articles that can serve as a go-to reference. Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh.

Content 111

Content Content Creator Long Form Content Engineering 111

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators.

Content 111

Content Social Media Content Marketing Content Creator 111

Smart Blogger

JUNE 5, 2023

2014: Facebook admits to conducting a “mood manipulation” experiment on half a million users — showing them positive or negative content on their news feeds to see how it affects their emotions. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. Number of Users 2.5

Social Media 111

Social Media Content Creator Utilities Advertising 111

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 110

Content Editorial Team Entertainment Content Creator 110

Content Marketing Institute

DECEMBER 22, 2017

The entire PNR experience has been a labor of love for Robert and me – and the response from our audience has been both humbling and gratifying. That consolidation is all about gaining access to audiences, which of course is what we’ve been preaching for a long time.@Disney JP: Go learn how to build a loyal and trusted audience.

Marketing 104

Marketing Advertising Content Creator Content Creation 104

Content Marketing Institute

DECEMBER 25, 2017

He explained, “Audiences are extremely aware of preachiness, especially in the modern era. If you’re ready to a hire a high-value content marketing leader, look through her list of questions to ensure that your team and company are truly in a position to benefit from a big investment in top talent. Marketers focus too much on sale.

Recruitment 105

Recruitment Manufacturing Social Media Advertising 105

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Knowing how to reach and speak to your target audience is a skill that pays handsomely. SmartBlogger. Copy Hackers.

Copywriter 79

Copywriter Copywriting Freelance Copywriting Blogging 79

Content Hacker

DECEMBER 15, 2022

(It’s a newer, but not-so-new, way to describe a working pillar content strategy.). It didn’t know about it, work from it, or write it out for my audience. Today, Joe’s the founder of The Tilt , which you should read; and leads Creator Economy Expo (CEX) , which you should attend. Same audiences.

Copywriter 104

Copywriter Copywriting Writing Copy 104

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 112

Content Marketing Editorial Marketing Government 112

Content Marketing Institute

DECEMBER 13, 2017

But the researchers assert that AI can aid in the content-creation process and free human content creators to do “more complex and qualitative work.”. AI-aided content frees human content creators to do more complex & qualitative work, says @AssociatedPress. Why thought leadership demands human creators.

Content Creator 111

Content Creator Content Creation Content Storytelling 111

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Be inspired.

Social Media 105

Social Media Media Content Creator IT 105