Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of story audiences would rally around. But I made myself do it. His secret?

Content 106

Content Editorial Contractor Persuasion 106

The Hoth

MARCH 25, 2025

This began with the introduction of BERT in 2018 and continued with MUM in 2021. Also, she clearly touched on a popular topic that her audience was eager to learn about, which is why the post generates consistent traffic to this day. However, the exact way in which Google measures topical authority is a mystery. Provide ample security.

Collaboration 59

Collaboration Keywords SEO Editorial 59

Content Marketing Institute

MAY 30, 2018

Yet 72% of respondents to our 2018 Content Management & Strategy Survey say their organization is challenged with managing their content strategically. The surveyed marketers say their organization’s top strategic content management challenges in 2018 include: Enough staff skilled in content strategy (61%). Lack of budget (44%).

Content Management 111

Content Management Management Content Editorial 111

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. 73% of adults in the U.S Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

APRIL 25, 2018

Chances are, your research will uncover key challenges or things your audience isn’t doing but should be. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Click To Tweet.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences. Arrow believed it could deliver the very best information to smaller sections and segments” of the electrical-engineer audience.

Management 100

Management Electronics Media Architecture 100

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier.

Content 110

Content Editorial Freelance Projects 110

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

DECEMBER 28, 2018

The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. To underscore the point, he gave examples of storytellers known for their authenticity who nevertheless struggled to earn an audience when they switched genres or formats. Click to enlarge.

Content Marketing 110

Content Marketing Marketing Editorial Storytelling 110

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 111

Editorial Content Promotion Social Media 111

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. They need to: Interest your audience (Note: This, of course, requires you to define your audience.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. A practical view of content creation.

Content Creation 112

Content Creation Content Creator Content Editorial 112

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. TomsofMaine influencer community isn’t paid.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience). The final step in engaging effectively with your audience is to post the right way. Engage and promote.

Landing Page 112

Landing Page Editorial Team Social Media Editorial 112

Content Marketing Institute

JUNE 6, 2018

Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Avery tested the websites of companies represented in the Intelligent Content Conference audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Beyond speed (each second).

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Neil Patel

MAY 19, 2021

The best type of keywords are words and phrases your audience is using. Here’s how to find lucrative keywords, uncover search queries your audience is typing into Google, and format your pages to snag position #0. There are several other tools and websites to gain more information on the type of queries your audience is asking.

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Click To Tweet.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

APRIL 6, 2018

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings.

Content Marketing 112

Content Marketing Marketing Portfolio Content 112

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. Segment Audience to Increase Engagement. Smart content marketers know they need to segment their audiences based on product need. population.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

JANUARY 28, 2019

But today, content teams are not only deploying owned media platforms that build audiences – they simultaneously are tasked with being the experts at native content, branded content, and technological, process-driven content strategies that enable these strategies to be governed, managed, and optimized effectively. Click To Tweet.

Marketing 111

Marketing Government Content Content Creation 111

Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. Workflow/project management/editorial calendaring tools (55%). Content management systems (56%).

Content Marketing 111

Content Marketing Marketing Content Collaboration 111

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. VR offers a new way to tell stories to an audience. Are we kind of, nearly, almost there? with virtual and augmented reality.

Brand 111

Brand Storytelling Food Manufacturing 111

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. A checklist detailing how to truly localize articles rather than just translating is essential to strike the right chord with the audience. Discuss the article’s goal, scope, target audience, and target queries.

Editorial Team 111

Editorial Team Content Freelance Contractor 111

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Performer: Content functions as a center of excellence, aiming to build an addressable audience through owned media platforms. Audience engagement.

Content Marketing 112

Content Marketing Marketing Content Editorial 112

Content Marketing Institute

AUGUST 19, 2018

You should test this with your market and audience to verify. This will help entice and educate your audience through multiple form factors , drive demand for an integrated campaign, and ensure you are taking a strategic approach to content execution. My team has found within blogs, inline CTA outperform right rail CTA two to one.

Content 100

Content Editorial Long Form Content Content Marketing 100

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Who is your audience? Consider submitting a proposal to be a speaker at Content Marketing World 2019 by December 14, 2018. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands.

Content Marketing 110

Content Marketing Marketing Content Editorial Team 110

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., These robust resources provide your audience with an in-depth examination of topics that really matter to them. @Jubaer96 Click To Tweet. Don’t go overboard on branding.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

MARCH 30, 2018

After all, to attract and retain an audience, we need people to believe the content we’re creating. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Non-Obvious trend: Brand stand.

Content 111

Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

NOVEMBER 6, 2018

Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. Does it fit in with our editorial mission ? Are our topics relevant to this audience? Social media channel choices.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

DECEMBER 7, 2018

HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Workflow automation: IFTTT.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111