Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience). The final step in engaging effectively with your audience is to post the right way. Engage and promote.

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Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story.

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Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

JUNE 26, 2018

Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome. Lilly Adam (@lillya1960) June 17, 2018. Spark content ideas. Thank you Lilly. Print signage.

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Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

JUNE 6, 2018

Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Avery tested the websites of companies represented in the Intelligent Content Conference audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet.

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Editorial plans should incl guidelines & governance, processes & tools, team resources. Team resources.

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Editorial Government Content Collaboration 111

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

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Management Electronics Media Architecture 99

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. Discuss the article’s goal, scope, target audience, and target queries. Click To Tweet.

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Editorial Team Content Freelance Contractor 111

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Click To Tweet.

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Brand Content Editorial Team Editorial 111

Content Marketing Institute

DECEMBER 7, 2018

HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cost: Free.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Who is your audience? Consider submitting a proposal to be a speaker at Content Marketing World 2019 by December 14, 2018. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands.

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Content Marketing Marketing Content Editorial Team 108

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was at Penton where I learned the power of listening to an audience and the various business models that made media companies work. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

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Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Keywords Concept Content Editorial Team 112

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

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Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., These robust resources provide your audience with an in-depth examination of topics that really matter to them. @Jubaer96 Click To Tweet. Don’t go overboard on branding.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Use whatever your audience might find relevant and helpful. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Ready to take your content marketing expertise to the next level?

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SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Launch an audience research and partial website redesign project. Pick a topic I dearly believe in, showcasing people and businesses who have built their audience at a grassroots level, not the typical heavy hitters, i.e., Red Bull and Lego.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

AUGUST 1, 2018

Spending time deciding on the area of focus is even more important when you plan to use your survey as your editorial glue. They need to: Interest your audience (Note: This, of course, requires you to define your audience. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018.

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Editorial Content Editorial Team Projects 103

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Build a simple system that frees you to do extraordinary work.

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Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. Because there is tremendous value and competitive advantage in having direct access to audiences. Click To Tweet.

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Content Marketing Marketing Content Editorial 75

Content Marketing Institute

JANUARY 26, 2018

Audience or buyer-cycle stage. Add CMI to your planning calendar for 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Most content calendars include some combination of the following basic data: Topic or headline. Publish date. Submission date.

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Editorial Government Content Editorial Team 111

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. Facebook Audience Insights. I’m big into audiences: figuring out what are the interests, behaviors, and demographics of your target customers. Use #Facebook Audience Insights to better understand who your target audience is, says @larrykim.

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