Content Marketing Institute

OCTOBER 9, 2018

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand? Use infographics for storytelling.

Audience 111

Audience Entertainment Concept Storytelling 111

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. The department is on pace to eclipse those numbers in 2018.

Storytelling 73

Storytelling Entertainment Social Media Collaboration 73

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. Storytelling Videos. Q&A Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JUNE 8, 2018

Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Building audiences through rented social sites won’t produce sustainable results, says @drmckee. Essential elements of an audience-grabbing documentary. Click To Tweet. Vans embodies skater culture.

Storytelling 111

Storytelling Content Entertainment Script 111

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Target audience. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 105

Agency Electronics Content Storytelling 105

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 110

Hospitality Content Storytelling Content Marketing 110

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Not only does Applebee’s sticker promote two of its products, it also helps the brand better understand the preferences of its Instagram audience.@Applebee’s

Storytelling 111

Storytelling Engagement Brand Promotion 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

DECEMBER 28, 2018

The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. To underscore the point, he gave examples of storytellers known for their authenticity who nevertheless struggled to earn an audience when they switched genres or formats. Click to enlarge.

Content Marketing 108

Content Marketing Marketing Editorial Content 108

Jane Friedman

JULY 18, 2024

I go back to the childlike questioning that’s perfect for storytelling: What if? I went back in 2018 for two more solo weeks, and while I had some general plans, I chose to be flexible in a way that I’m not in my normal life. A private audience with Venus and Primavera. There’s something magical about Florence.

Creativity 133

Creativity Transportation Construction Storytelling 133

Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. Can tech make marketers better at engaging audiences? CMIContent #research Click To Tweet.

Content Marketing 109

Content Marketing Marketing Content Collaboration 109

Content Marketing Institute

JUNE 15, 2018

Lifestyle storytelling. For many brands in the consumer market, especially in e-commerce, one important alternative is to tell stories that sell your audience on the lifestyle of your brand. Storytelling is very powerful, and most people want to see themselves as the hero in their own story. Stance-taking.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Neil Patel

OCTOBER 7, 2020

With fewer opportunities to wow your audience, you need ways to stand out, such as 3D photos. Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. We’re… Posted by Wayfair on Tuesday, February 20, 2018.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Give your audience a reason to engage with your brand’s content.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. Fragmented audiences still demand frictionless experiences. Retail content is a mixed (shopping) bag.

Retail 107

Retail Content Education Content Marketing 107

Content Marketing Institute

JULY 10, 2018

Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. The real takeaway is that it’s crucial in this climate to have diverse methods of reaching your audience through content – SEO, social platforms, SEM, paid media, email, partnerships, etc. – Watch and respond to your audience, not to algorithms.

Social Media 111

Social Media Media Storytelling Content Marketing 111

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Click To Tweet.

Content Creation 111

Content Creation Content Content Creator Editorial 111

Content Marketing Institute

SEPTEMBER 25, 2018

But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? The first likely is shared more because it endears the audience. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Think more visually.

Social Media 111

Social Media Media Text Storytelling 111

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? What stories could you tell about your business – and bring to life on video – that would surprise your audience? What stories could you tell about your business that would surprise your audience, asks @marciarjohnston. Highlight the unexpected.

Content Marketing 111

Content Marketing IT Marketing Content 111

Content Marketing Institute

OCTOBER 23, 2018

Of course, the right branded content can still make it onto their radar; any extra effort it may take to produce and position such experiences is worth it, considering how much economic power this audience segment wields in the marketplace. Trust exists on a time clock. Let’s get “phygital”.

Retail 111

Retail Concept Persuasion Construction 111

Express Writers

NOVEMBER 8, 2022

If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. We’ve put together everything you need to start connecting with your audience and generating more leads. What is the Traditional Sales Funnel?

Sales 98

Sales Marketing Storytelling Social Media 98

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Who is your audience? Consider submitting a proposal to be a speaker at Content Marketing World 2019 by December 14, 2018. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands.

Content Marketing 108

Content Marketing Marketing Content Editorial Team 108

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. HANDPICKED RELATED CONTENT: Learn more about the Quartz story, How to Grow Your Audience from Zero to Millions in Less Than Five Years.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Depending on your business and where your key audience hangs out, you might choose to use one or all of the platforms listed below, which may help you recover some Google Plus features. The result? Create and promote events.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. So, I often talk about engineering concepts like agile and sprints and sprinkle them across my content to highlight my past experiences and build a sense of familiarity with my audience. 

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Content Creation Social Media Consulting Script 107

The Creative Penn

FEBRUARY 12, 2025

The conversation delves into the challenges and benefits of creating a new edition versus updating an existing one, the impact of technology, including AI, on the writing and publishing industry, and the importance of storytelling in nonfiction. So Joanna, the first How to Write nonfiction came out in 2018, I think, right?

Creativity 52

Creativity Storytelling Publishing Publisher 52

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. As (Pixar director) Andrew Stanton has said , “Don’t give the audience four. Storytelling tips.

Creativity 76

Creativity Storytelling Construction Projects 76

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. Segment Audience to Increase Engagement. Smart content marketers know they need to segment their audiences based on product need. population.

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Content Marketing Marketing Content Landing Page 145

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. link] is Pat Flynns platform where he shares tips and tricks to grow your audience. Listen to your audience. Build trust in your audience by helping them achieve their goals. Consistently publish content on a variety of those topics.

Creativity 98

Creativity Blogging Blog Food 98

The Write Life

OCTOBER 3, 2022

Inkitt’s writing contest runs monthly and gives authors the chance to win cash prizes up to $300, exclusive book badges and promotional packages while showcasing their books to Inkitt’s audience of more than 3 million users. Biopage Storytelling Writing Contest. Deadline: See individual contest pages. Deadline : April, each year.

Prose 96

Prose Writing Publisher Publishing 96

ProBlogger

DECEMBER 4, 2017

But today I want to invite you to teach the rest of our audience. “I’m going to start a blog in 2018.” We want to really see in 2018 be the year that thousands of new blogs get started. We would like you to keep it in English because that’s where the bulk of our audience is from.

Blogger 39

Blogger Storytelling Food Brand 39

The Creative Penn

JULY 14, 2024

KimBoo: I'm one of those bog standard, ‘I wanted to be a storyteller since I was a kid.' Coming back to fanfiction, one of the breakthroughs for me was when I was looking at my fanfiction at some point, this was 2018, 2019, 2020, I don't remember exactly when. Know your audience, are they people who read serials at all?

Writing 52

Writing Writer Publishing Publisher 52