Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Promotion 143

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. The app automatically identifies your brand name, logo, and colors. Review them and click the Create Brand button.

IT 113

IT Medical Architecture Manufacturing 113

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. MGM Resorts International operates many well-known destination brands including Aria, Bellagio, MGM Grand, The Mirage, Circus Circus, and others in Las Vegas. Many of these properties have distinct brand characteristics and audience segments.

Brand 97

Brand Entertainment Content Hospitality 97

Content Marketing Institute

NOVEMBER 15, 2018

Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between,” writes John, co-founder and president of Calendar. Content is one of best tools for earning trust, brand building, & generating traffic & leads. What brands do.

Brand 111

Brand Concept Retail Content Marketing 111

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date?

Brand 111

Brand Storytelling Food Manufacturing 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. The post How to Unite Brand Storytelling and Marketing Tech appeared first on Content Marketing Institute.

Storytelling 110

Storytelling Brand Marketing Hospitality 110

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. In April 2018, a copy sold on eBay for $1,100.). ? ?. Comics aren’t just SMASH, WHAM, KAPOW!

Storytelling 111

Storytelling Pharmaceutical Brand Prose 111

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 111

Brand Content Editorial Team Editorial 111

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. Productivity Productivity, self-help, and personal development are evergreen industries. You can write for coaches and YouTubers or productivity apps.

Freelance 130

Freelance Finance Writing Medical 130

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Be inspired and learn the inside story from successful marketing leaders from the main stage and dozens of breakout rooms at Content Marketing World 2018 this September in Cleveland, Ohio. That sounds a lot like the scientific method, doesn’t it?

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

DECEMBER 6, 2018

HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018? Think about what data your brand can offer that would most interest your audience. The post How 6 Brands Stand Out and Get Results from Content Marketing appeared first on Content Marketing Institute. Shoes for Crews: The Gripping Blog. 721 backlinks.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Brand 111

Brand Marketing Social Media Consulting 111

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Large brands and retailers already have access to such online-to-offline metrics. The post The Marketer’s Guide to Gain Brand Mileage on Google Maps appeared first on Neil Patel.

Brand 126

Brand Retail Ads SEO 126

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Digital Marketing Social Media 97

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. Generation Z isn’t the best target audience for every brand. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them.

Ads 145

Ads Advertising Social Media Recruitment 145

Elna Cain

MARCH 27, 2024

Leah Bodenhamer , content manager at NMI, says she understands first drafts aren’t perfect, but she expects the writing to match the client’s brand voice. No first draft is perfect (and it never will be), but the ability to adjust your style and voice to match my brand’s needs will absolutely set you apart.

Freelance 247

Freelance Writer Communication Copywriter 247

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 122

Medical Transportation Education Hospitality 122

Content Marketing Institute

DECEMBER 20, 2018

However, they make your brand look ignorant and uncaring. Whether you wanted it or not, Andrew Davis ( November 2018 ). Have you considered leveraging your people to power your brand? Verizon Biz Markets (@VZBizMarkets) November 27, 2018. TMobile CEO @JohnLegere attached his personality to the brand and is killing it.

Marketing 111

Marketing Agency Text Social Media 111

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. After seven years and 36 issues, Clare McDermott handed the editor’s red pen over to me in an emotional ritual involving arcane incantations, a branding iron, and a pledge to forever cast out the Oxford comma. Get out of that!)

Prose 110

Prose Pharmaceutical Content Government 110

Moz

NOVEMBER 29, 2018

In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. What does your branded search look like? So what sites are you getting reviews on?

Keywords 63

Keywords Engagement Ads Concept 63

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal via @Accenture. 66% of U.S.

Content Marketing 109

Content Marketing Marketing Education Content 109

Content Marketing Institute

NOVEMBER 16, 2018

You’ll find the highlights of our conversation filmed at Content Marketing World 2018 in the video below. I also offer a few steps you can take to preserve your brand’s search influence and authority – even in the face of Google’s ongoing assaults on outbound link building. Creating content for the platforms Google prioritizes (e.g.,

SEO 110

SEO Content Creator Engineering Content Marketing 110

Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 112

Storytelling Script Content Creator Content Marketing 112

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Now I hope you steal at least one of these ideas – and then make it grand for your brand. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Norton is Symantec’s consumer brand.).

Content 107

Content Editorial Contractor Persuasion 107

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Moz

NOVEMBER 20, 2018

For a more in-depth discussion of review strategy, please see the blog post version of my 2018 MozCon presentation, “ How to Convert Local Searchers Into Customers with Reviews.” Once you’re killing it on Google, diversify and get reviews on the other important review sites for your industry (but also continue to send customers to Google).

Keywords 56

Keywords Engagement Website Agency 56

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Brand stand. SproutSocial Click To Tweet.

Content 111

Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). We manage content and social media strategies for more than 10 brands with a two-person team. Content marketing success increases, but can it last? We could do more, but we are understaffed.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Branded keyword search volume lift.

Marketing 111

Marketing Construction Retail Sales 111

Backlinko

JUNE 4, 2024

Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Ecommerce share in global retail sales is forecasted to reach 22.6% trillion in 2023, up from $1.03

Retail 101

Retail Electronics Pharmaceutical Social Media 101

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. 2017 53.89% 45.23% 2018 54.82% 44.73% 2019 55.23% 44.51% 2020 59.54% 40.27% 2021 58.58% 41.11% 2022 56.74% 42.94% 2023 58.1% Apple offers iPhones with iOS, exclusively available to its smartphones. million.

Sales 124

Sales Marketing Brand IT 124

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. HANDPICKED RELATED CONTENT: How Content Marketing Became One Brand’s Trusted, Unified Source.

Marketing 95

Marketing Entertainment Social Media Content Marketing 95