Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. Catch Michele’s session at Content Marketing World 2018. And take advantage of this next opportunity ….

Projects 109

Projects Landing Page Editorial Brand Awareness 109

Smart Blogger

FEBRUARY 16, 2023

Brand Building Statistics Let’s talk about the brand, baby. 52% of consumers value increased sustainability efforts from brands, an effect of the pandemic’s forced changes in buying habits. ( GFK , 2022) Branding consistency can increase revenue by 20%. LucidPress , 2021) 46% of consumers will pay more for trusted brands.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. Supports every part of the customer’s journey.

Marketing 110

Marketing Government Content Content Creation 110

Express Writers

NOVEMBER 1, 2022

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Improves Brand Awareness. With clever, memorable content during the holidays, you can give your brand awareness a boost.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Use it to automatically track the latest trends to boost engagement and increase brand awareness. Remember when millennials disrupted the way we work with remote work and telecommuting?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Moz

JULY 26, 2020

We started working with Porch.com in early 2018. Every time your brand is mentioned, you’re upping your brand awareness. This is our philosophy on things: And this doesn’t even include the brand awareness aspect that I mentioned before. Link quality: The article linked to our project three separate times!

Content Marketing 71

Content Marketing Contractor Brand Awareness Marketing 71

Buffer

NOVEMBER 8, 2023

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

JANUARY 23, 2019

Look at the cost comparison between mobile plus Messenger home costs vs. desktop feed plus right column costs for a content campaign we ran in August 2018. It depends on your industry, audience, brand awareness, context, etc. bsmarketer Click To Tweet. Some is mostly for SEO, while others are for stirring the pot on social.

Promotion 111

Promotion Content Social Media Contractor 111

Content Marketing Institute

JUNE 8, 2018

Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. Church’s Chicken wanted to increase brand awareness and traffic. Customers and non-customers watch Vans shorts to experience characters they identify with, says @drmckee. Click To Tweet.

Storytelling 111

Storytelling Content Entertainment Script 111

The Hoth

NOVEMBER 22, 2022

Google is well aware of this, which is why it published a document on it a few years back in 2018. . If your goal is to build brand awareness, tailoring content around informational intent keywords is okay and actually a good idea. . Search intent also refers to how far along a consumer is in the sales funnel.

Keywords 118

Keywords SEO Sales Brand Awareness 118

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Here are some of the ways these Google Plus alternatives can help grow your audience and boost sales: Create Brand Awareness and Recognition. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. However, it pays off in all digital marketing fields – brand awareness, link generation, content marketing, lead gen, etc. Research pays off in digital marketing fields, awareness, link gen, lead gen, etc. Research requires resources.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Content Marketing Institute

JANUARY 14, 2019

High-quality content that builds authority around your brand and domain, and establishes a base level of trust . Blogs that build brand awareness (creative stories, real-life experiences, pieces with entertainment value). Books published by a brand leader. What type of content/activity will encourage customer action?

Sales 111

Sales Marketing Concept Digital Marketing 111

Neil Patel

DECEMBER 29, 2021

It’s incredible growth considering there were only 500,000 podcasts in 2018. There’s considerable brand awareness and buying power on podcasts. Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. That’s not all.

Management 111

Management Engineering Brand Awareness Publisher 111

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more.

Content Creation 107

Content Creation Social Media Consulting Script 107

Write Freelance

AUGUST 12, 2020

As a content writer, you develop targeted content marketing strategies that help brands improve their organic traffic, search engine rankings, conversions, and overall brand awareness. You cannot write ‘I want to get published by the end of 2018’ if you don’t even have a book idea. What is freelance writing?

Freelance 130

Freelance Writer Writing Portfolio 130

Buffer

OCTOBER 3, 2018

Building your website traffic in 2018 is no easy task. We recently teamed up with Tim Soulo , head of marketing and product strategy at Ahrefs , to discuss what the most successful businesses are doing to generate quality website traffic in 2018. Plus, it has had a huge impact on brand awareness and word-of-mouth marketing.”

Social Media 52

Social Media Media Brand Awareness Landing Page 52

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e.

Brand 68

Brand Government Brand Awareness Finance 68

Neil Patel

JUNE 22, 2021

According to eMarketer , native ad spend more than doubled between 2018 and 2020 and is expected to increase by 21 percent in the next year. Every time someone sent a kiss to a friend, that person saw the Burberry logo, which increased Burberry’s brand awareness and engagement. It’s that simple. Pay Attention to Upcoming Tech.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Register by the end of 2018 for the lowest rates for Content Marketing World 2019! You can’t achieve content marketing success unless you understand what success means to your organization. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Intergrowth

MARCH 5, 2023

It not only helps to raise brand awareness and boost your reputation, but it can also drive traffic to your website. Plus, it gives your customers and prospects a way to engage with your brand directly, which improves the customer experience. You need to build awareness around your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Fat Joe

AUGUST 9, 2023

It can help you get high-quality backlinks , build brand awareness , and establish thought leadership. Help a Reporter Out (HARO) is an amazing tool for digital PR. But the platform is more competitive than ever. You need a strategic approach to stand out from the crowd and get your responses picked up by journalists.

Agency 52

Agency Keywords Brand Awareness SEO 52

Buffer

NOVEMBER 8, 2023

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Moz

FEBRUARY 4, 2019

We gathered all 70 campaigns closed out of our digital PR team’s pipelines in the second and third quarters of 2018 with pitch counts below 70 and determined the average of each metric.

Landing Page 49

Landing Page Agency Publisher Publishing 49

Neil Patel

OCTOBER 16, 2020

In fact, QR usage grew 28% from 2018 to 2019. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few tips for putting this strategy to work for your brand.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Content Marketing Institute

FEBRUARY 5, 2019

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. of communication professionals rely on branded content. USCAnnenberg ?#research

Brand 110

Brand IT Banking Entertainment 110

Moz

JUNE 23, 2020

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? 11:15am – Stream 1 – How to Build a Global Brand Without a Global Budget.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? 11:15am – Stream 1 – How to Build a Global Brand Without a Global Budget.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Neil Patel

APRIL 5, 2021

Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar! IHOb pic.twitter.com/evSxKV3QmT — IHOP (@IHOP) June 4, 2018. For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. What was the big reveal?

Food 83

Food Advertising Ads Creativity 83

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research.

Brand Awareness 56

Brand Awareness Content Creator Agency Publisher 56

Content Marketing Institute

OCTOBER 8, 2018

Don’t say “engagement” or “brand awareness.” Look at developing areas of the business – or your brand’s goals – for inspiration. Subscribe to video on demand to hear the expert insight, tips, and trends discussed at Content Marketing World 2018. Ask these three powerful questions: What’s it for?

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Moz

MAY 21, 2020

In 2018, he taught us everything we didn't know about SEO. Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin Lord.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Moz

NOVEMBER 13, 2018

Barry Adams (@badams) March 15, 2018. pic.twitter.com/WClX9oZFNO — Mike Pantoliano (@MikeCP) April 24, 2018. At SearchLove London 2018, Rob Bucci shared data from STAT on local packs and search intent. They’ve been doing that for years. What do you think the EU antitrust case is about?! Is this an ethical move by Google?

Advertising 53

Advertising Keywords SEO Brand Awareness 53

Backlinko

MAY 26, 2023

It’s worth having a range of backlink types to maintain a natural, diverse backlink profile. Again, you can check how many of each you have with Semrush’s Backlink Analytics tool. If you find pages without backlinks that were last seen by Semrush much more recently, these are the ones you’ll want to try and build links to.

Text 73

Text SEO Retail Engineering 73

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. 4 Metrics to Track Impact of Content Marketing on Brand Awareness. Make plans today to attend Content Marketing World 2018 in September.

Content Marketing 112

Content Marketing Editorial Marketing Government 112