Smart Blogger

FEBRUARY 16, 2023

Zipwhip , 2019) Podcasts, blog posts, and videos are the top three content types for generating awareness and demand. 93% of brands say they got new customers due to the videos posted on their social media accounts. Brand Building Statistics Let’s talk about the brand, baby. TechCrunch , 2018) 10. growth rate.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 111

Marketing Government Content Content Creation 111

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Well, artificial intelligence is doing the same thing.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Express Writers

NOVEMBER 1, 2022

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Improves Brand Awareness. With clever, memorable content during the holidays, you can give your brand awareness a boost. So, don’t be afraid to take some risks. Be Inclusive.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e. Syndication.

Brand 68

Brand Government Brand Awareness Finance 68

Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. Catch Michele’s session at Content Marketing World 2018. And take advantage of this next opportunity ….

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

Storytelling 111

Storytelling Content Entertainment Script 111

Moz

JULY 26, 2020

We started working with Porch.com in early 2018. Every time your brand is mentioned, you’re upping your brand awareness. So, even in one average-performing project, you can get some great links and brand exposure. Nature of brand mention: Exactly where and how is your brand mentioned?

Content Marketing 71

Content Marketing Contractor Brand Awareness Marketing 71

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. Use reviews to build your brand credibility. The only problem?

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. It was (and is!) high-quality content, too.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

JANUARY 14, 2019

The buyer loses interest in you but is still aware of your brand. Aware of your brand. High-quality content that builds authority around your brand and domain, and establishes a base level of trust . Blogs that build brand awareness (creative stories, real-life experiences, pieces with entertainment value).

Sales 111

Sales Marketing Concept Digital Marketing 111

Content Marketing Institute

JANUARY 23, 2019

Big consumer brands don’t have to “build an audience.” Unfortunately, small or new brands don’t have this luxury. Most B2B brands don’t, either. Look at the cost comparison between mobile plus Messenger home costs vs. desktop feed plus right column costs for a content campaign we ran in August 2018. It already exists.

Promotion 111

Promotion Content Social Media Contractor 111

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more.   Plus, a bit of repetition will help you build your brand.

Content Creation 107

Content Creation Social Media Consulting Script 107

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

The Hoth

NOVEMBER 22, 2022

Google is well aware of this, which is why it published a document on it a few years back in 2018. . If your goal is to build brand awareness, tailoring content around informational intent keywords is okay and actually a good idea. . Search intent also refers to how far along a consumer is in the sales funnel.

Keywords 118

Keywords SEO Sales Brand Awareness 118

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. What could you do with an additional $1,000?

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Neil Patel

DECEMBER 29, 2021

It’s incredible growth considering there were only 500,000 podcasts in 2018. There’s considerable brand awareness and buying power on podcasts. This is true whether you run your own personal podcast or a show on behalf of a brand. That’s not all. To be honest, podcasts can be expensive to run.

Management 111

Management Engineering Brand Awareness Publisher 111

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Write Freelance

AUGUST 12, 2020

As a content writer, you develop targeted content marketing strategies that help brands improve their organic traffic, search engine rankings, conversions, and overall brand awareness. It is vital to maintain a personal brand and an online presence, especially when you are looking for online freelance writing jobs.

Freelance 130

Freelance Writer Writing Portfolio 130

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Buffer

OCTOBER 3, 2018

Building your website traffic in 2018 is no easy task. We recently teamed up with Tim Soulo , head of marketing and product strategy at Ahrefs , to discuss what the most successful businesses are doing to generate quality website traffic in 2018. Plus, it has had a huge impact on brand awareness and word-of-mouth marketing.”

Social Media 52

Social Media Media Brand Awareness Landing Page 52

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Fat Joe

AUGUST 9, 2023

It can help you get high-quality backlinks , build brand awareness , and establish thought leadership. Here are three primary benefits: Enhanced SEO And Brand Visibility HARO can help you obtain backlinks from authoritative sources. Help a Reporter Out (HARO) is an amazing tool for digital PR.

Agency 52

Agency Keywords Brand Awareness SEO 52

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. It was (and is!) high-quality content, too.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Moz

FEBRUARY 4, 2019

We gathered all 70 campaigns closed out of our digital PR team’s pipelines in the second and third quarters of 2018 with pitch counts below 70 and determined the average of each metric.

Landing Page 49

Landing Page Agency Publisher Publishing 49

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 111

Brand IT Banking Entertainment 111

Neil Patel

OCTOBER 16, 2020

In fact, QR usage grew 28% from 2018 to 2019. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few tips for putting this strategy to work for your brand.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar!

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research.

Brand Awareness 56

Brand Awareness Content Creator Agency Publisher 56

Moz

NOVEMBER 13, 2018

Barry Adams (@badams) March 15, 2018. pic.twitter.com/WClX9oZFNO — Mike Pantoliano (@MikeCP) April 24, 2018. At SearchLove London 2018, Rob Bucci shared data from STAT on local packs and search intent. Wrapped into this is the need to get good reviews for your brand and for your products. Local packs. Google Shopping.

Advertising 53

Advertising Keywords SEO Brand Awareness 53

Backlinko

MAY 26, 2023

So, nofollow links still promote your content to users, which can lead to increased trust AND brand exposure. In terms of your audit, the main types of anchor text to know about are: Exact match Branded Blended Each of these can be broken down into further sub-categories, but let’s keep things simple here.

Text 73

Text SEO Retail Engineering 73

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Editorial plans should outline brand identity characteristics, voice, style, & standards. First and foremost – follow the framework.

Content Marketing 112

Content Marketing Editorial Marketing Government 112