Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Register today. .

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Create a content brand: Capital Ideas. Launching a content brand is one thing. Ask (and answer) why a content brand makes sense. Choose the content you will (and won’t) focus on.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Content Marketing 106

Content Marketing Marketing Content Education 106

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation. Fixing a broken content team.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Create Better Content, Faster. And late adopters?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JANUARY 28, 2019

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. If I can brag for a moment, I would say that we have a good, 50-yard-line view of where content sits in business these days. Set the stage – what we’ve learned. 61+ Fresh Ideas From Experts.

Marketing 111

Marketing Government Content Content Creation 111

Content Marketing Institute

OCTOBER 22, 2017

Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

Content Marketing 112

Content Marketing Persuasion Marketing Content Creation 112

Content Marketing Institute

MARCH 6, 2018

Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. joderama Click To Tweet. Click To Tweet.

Editorial 111

Editorial Government Content Collaboration 111

The Hoth

FEBRUARY 20, 2025

Starting with BERT (Bidirectional Encoder Representations from Transformers) in 2018, Google began using natural language processing (NLP) and natural language understanding (NLU) to better understand and answer user search queries. Once an AI tool has generated a piece of content for you, have a human editor look it over.

SEO 59

SEO Marketing Keywords Content Creation 59

Content Marketing Institute

DECEMBER 11, 2018

It will reinforce quality and creativity in content more than ever. HANDPICKED RELATED CONTENT: 4 Business Models for Content Marketing. Brand marketers will be completely replaced by an AI algorithm, says @rontite. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples].

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. Wyzowl , 2021) 2.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more.   Plus, a bit of repetition will help you build your brand.

Content Creation 107

Content Creation Social Media Consulting Script 107

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 105

Agency Electronics Content Storytelling 105

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. Support external content creation.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

FEBRUARY 6, 2019

Every marketing team has its challenges, but when a company has thousands of employees working across multiple brands, product lines, office locations, and functional silos, every hurdle feels like it’s amplified by 1,000. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging.

Content Marketing 109

Content Marketing Marketing Content Collaboration 109

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 74

IT Content Content Creation Social Media 74

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers.

Content Marketing 106

Content Marketing Editorial Marketing Content 106

Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. Travel industry at “evolutionary leap” where relationship b/n customer & brand is in real time. @joderama Click To Tweet.

Hospitality 110

Hospitality Content Storytelling Content Marketing 110

Content Marketing Institute

JUNE 26, 2018

Its marketers could create content about pre-show restaurants, the role of staff in creating ultimate dining experiences, or even the evolution of mom’s meatloaf. You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies.

Editorial Team 111

Editorial Team Content Landing Page Editorial 111

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. How can you help protect your team and contractors from accidentally stealing content? And what can you do if your brand is affected by this activity?

Social Media 105

Social Media Media Content Creator IT 105

Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 22, 2017

This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 7 Things You Need to Have a Productive (and Happy) Content Marketing Team. Video also has the potential to improve brand recall and boost your website’s SEO. Conclusion.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

APRIL 24, 2018

You can find the content you’re looking for without having to dig for it. Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.

Content 112

Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

OCTOBER 26, 2018

Content and social sharing. Social shares have not kept pace with the amount of content available, and content marketers have felt the impact. An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Content Marketing Institute

JUNE 1, 2018

Ideas get remixed and refined by other contributors, and the best examples make their way into short films, online videos (some sponsored by brands), and other creative works. For many brands, video has become an important form of storytelling, whether it’s educational, entertainment, or a mix of both. That creates camaraderie.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

NOVEMBER 9, 2017

How will we determine what content we keep, update, or remove? HANDPICKED RELATED CONTENT: What Librarians Can Teach Marketers About Weeding Out ROT. Content creation. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Ah, design.

Content Marketing 109

Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. That’s precisely what UBM found in its Content Connects research among technology brands. The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018.

Content 111

Content Education Content Marketing Promotion 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Content Marketing Institute

NOVEMBER 19, 2017

John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. Committing to a process of content creation. Extracting and managing knowledge.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 99

Management Electronics Media Architecture 99

The Hoth

NOVEMBER 22, 2022

It’s because even with all the backlinks and on-page optimizations in the world, your content won’t rank and won’t generate new leads/revenue if you misinterpret the search intent. Google is well aware of this, which is why it published a document on it a few years back in 2018. .

Keywords 118

Keywords Sales SEO Brand Awareness 118

ContentWriters

JANUARY 12, 2023

Green marketing promotes a company’s brand, goods, or services by highlighting its eco-friendly and sustainable practices. It positions the company as a green business and helps consumers understand they positively impact the environment when they purchase from the brand. Building a win-win reputation and increasing brand trust.

Manufacturing 98

Manufacturing Marketing Food Transportation 98